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Marketing Day: World’s Largest Media Buyer, Native Ads & Retail Marketing Strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Here’s Where The World’s Largest Media Buyer Spends Its Money WPP’s GroupM spends $76 billion a year on media. All but one of the top recipients of that investment are digital media companies.

  2. The Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar… On this Friday, we’ll listen in on a conversation that could occur while a couple of C-level execs, along with their agency rep, enjoy a few drinks at happy hour one evening.

  3. Native Ads: Effective, But Are They Accepted By Consumers? Marketers have enthusiastically embraced “native advertising,” and there’s an emerging body of evidence supporting the proposition that it’s more effective than traditional display. The latest addition to that corpus comes in the form of a report just published by the MMA.

  4. Measuring Accessibility In The User Experience (UX) And The Searcher Experience Accessibility in the user experience isn’t just about humans — it’s also about technology, says columnist Shari Thurow. She explains how she measures accessibility and offers some tips on developing an accessible website.

  5. The Pros And Cons Of Responsive Design When you’re developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them.

  6. Retail Marketing Strategies: Connecting The Dots As more shoppers turn to their smartphones to do product research, retailers need an all-inclusive mobile marketing strategy to reach consumers at just the right time, says columnist Allan Haims.

  7. Instagram Moves Beyond The Square & A Few Brands Test The Waters The visual social network enables posting in both portrait and landscape orientation, good news for marketers who use the same creative content across multiple platforms.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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