Jul 14, 20146 min read

Marketing Day: World Cup Breaks Facebook Records, Google Legal Woes & Twitter Analytics

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Sit Down Super Bowl. World Cup Final Was The Most Talked About Sports Event Ever On Facebook Now what will we talk about? The World Cup, which wrapped up Sunday with Germany’s 1-0 victory over Argentina, was the Facebook’s biggest social media event ever, with 350 million users participating in conversations about the month-long event, according to the social network. Those users — more than one-fourth of Facebook’s active roster of 1.28 […]
How To Do Audience Research That Helps Focus Your Content Marketing It’s Sunday afternoon. You’ve popped around to see your gran, and she’s asking after your health. “Well, Gran,” you answer, “this weekend I got totally wasted and fell asleep in a trash can.” An unlikely response? I’m guessing it is for most people. That’s because, in real life, we tailor what we say to the […]
ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers To better understand the extent to which bot fraud penetrates the digital advertising ecosystem and how to combat it, the Association of National Advertisers is embarking on a month-long study tracking the campaigns of 30 advertisers. The initiative is dubbed “The Marketers’ Coalition.” The industry group has hired digital advertising security firm, White Ops, to […]
Game Maker Intros New Title By Encouraging Fans To 3D Print Characters And Share On Social Media Here’s a bit of creative that will appeal to the geeks, gamers and do-it-yourselfers. Working with Saatchi & Saatchi North America’s Team One (a subsidiary of Publicis Groupe) to promote its new multiplayer shooter game Evolve, game publisher 2K and Turtle Rock has launched what it claims is the first-ever downloadable character set in the gaming […]
Send Your Team To SMX East: Share The Experience & Save Get your digital marketing team in shape! Send them to SMX East for results-driving SEO and paid search tactics. With over 60 sessions to choose from, your team can attend presentations relevant for their responsibilities and skill level. Is your team experienced? The SMX East program shines with intermediate and advanced level content. Blue squares […]
Google Tries To Kill Android Class Action Before It Gets Going The FTC itself declined to pursue an antitrust case against Google, extending to Android. However, private litigants in May picked up the baton, filing a would-be class action in California federal district court. On Friday, Google moved to dismiss the case. The plaintiffs’ main arguments are the following: Google maintains a mobile search monopoly through Mobile Application […]
The Power Of Real-Time Display For Back-To-School While many schools have recently let students out for summer break, back-to-school (BTS) shopping is already top of mind for marketers. This season, eMarketer estimates about $50B will be spent on retail e-commerce sales, including a wide range of products and categories from apparel and electronics to school and office supplies. eMarketer’s recent report explains […]
Removing The Fog From The Marketing Cloud Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to service reps or find a store, and it took years before you could effectively showcase and optimize products like you can today with a marketing cloud. Websites and e-commerce have […]
Acquisition Isn’t Oz: Follow The “Yellow Brick Road” Of Email Marketing Success Attracting new prospects to your enterprise is obviously key to a successful business, but that is just the beginning of the process. To be successful over the long term, you need to be driving relevant customer experiences so that all your clients embark on the Yellow Brick Road (YBR) to the highest customer lifetime value. […]
Digg Relaunches News.me As “Digg Deeper” To Give You Personalized News Alerts What should you read or watch today? Digg is hoping to help you answer that question with a new launch of an old service, News.me. Renamed Digg Deeper, the tool uses signals from the people you follow on social media to surface the most interesting and important news of the day. It’s not a new […]
Facebook Offers New Advertisers Personalized Support With “Start To Success” Program Facebook, adding a personal touch to its mostly self-service advertising process, is offering new advertisers a dedicated account manager. The “Start To Success” program offers direct access to a Facebook representative to businesses that commit to spending at least $50 a day for a month (in other words at least $1,400). Facebook Page administrators started […]
Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted Twitter has new analytics available that let anyone understand exactly how viewed their tweets are. Those stats also clear something else up. Just like Facebook, what you share on Twitter isn’t seen by all your followers. Facebook has been under fire for over a year as brands have noticed that their posts have gotten less […]
Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets Twitter gave its analytics dashboard a major upgrade today, offering advertisers a deeper look at how well their organic tweets are performing. Users with access to the dashboard — advertisers, Twitter Card publishers and verified users — are now able to see how many times each of their tweets has been viewed on Twitter’s Android […]