Jun 9, 20145 min read

Marketing Day: World Cup Ads Blocked, Instagram Ads Go International & YouTube Subscriber Count

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

How Trademark Worries Block “World Cup” Ads On Google

The World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with millions of fans tuning in throughout the month-long tournament. Soccer (football, to most) fans have already begun turning to Google for World Cup information, and search volume will continue to surge once play […]

New Facebook Analytics Team: EdgeRank Checker And Socialbakers Join Forces

Socialbakers and EdgeRank Checker, two leading social media analytics providers, are joining forces, AllFacebook reported today. The partnership will combine EdgeRank Checker’s Facebook News Feed analytics and engagement optimization with Socialbakers’ social insights for Facebook and other networks, including Twitter, YouTube, Instagram and LinkedIn. EdgeRank Checker customer accounts will be transferred into the Socialbaker system […]

Instagram Will Extend Ads To Canada, Australia & The UK

Instagram, continuing its measured approach to advertising, today announced that it will offer ads in three new markets — Canada, the United Kingdom and Australia — “later this year.” The visual social network first started selling ads last November, limiting access to a small group of advertisers and emphasizing that it would work to avoid […]

Turkish Airlines Takes No. 1 Spot On YouTube’s Top 10 Ads Of The Year List

YouTube has released its top ten “Cannes to Cannes” video ads, ranking the most popular global video ads between March 1 of last year through April 30 of this year. Based on the number of views and percentage of organic views versus paid views, Turkish Airlines took the No. 1 spot with its ad featuring […]

YouTube Creators May See Drop In Subscribers After Suspended Accounts Are Removed Next Week

YouTube creators may see a slight drop in their subscriber numbers beginning next week. On June 16, Google’s video platform will be removing suspended accounts from all of its channels’ subscriber counts in an attempt to free its site from spam and abuse. From the announcement: This means some of you will notice a minor […]

Infographic: How To Increase Your Followers On Pinterest

Pinterest is one of the hottest social media platforms out there, but it can still be a mystery to some marketers. Fear not. Those images can be worth 1,000 words — and thousands of followers, if done right. Below, the folks at Who Is Hosting This have put together an infographic with tips on getting […]

Airline Takes Inflight Experience To The Streets And To Social Media

With a bit of guerrilla/ambient marketing, Air New Zealand has launched the #AirNZLondonReady Truck Tour which will make stops throughout the Southern California area to tout daily flights from LAX to London as well as showcase the airline’s inflight products to travelers and the travel trade. The roving truck will feature Air New Zealand’s Economy […]

Android Google Now Updates To Include Public Transportation Alert & Upcoming “Nearby” Feature

AndroidPolice.com reported two new Google Now features last week, a public transportation alarm to alert users when they have reached their stop, and the soon to be released “Nearby” feature that lets users – and devices – know when they are in close proximity to each other. While the public transportation alarm appears to be […]

Flickr To Terminate Facebook & Google Logins After June 30th

Yahoo has worked hard to turn Flickr back into a social image sharing threat again. The most recent Flickr 3.0 apps are beautiful, feature rich, and after June 30th, you’ll need to have a Yahoo account to access them. In Yahoo’s attempt to push their own usernames (gathering user data & insights in the process) […]

Influencer Marketing Tools That Will Power Your Content In The Future

Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference between a ripple and a tidal wave. This relatively new form of marketing has emerged from the intersection of public relations and social media, where the focus is less on the target market as a whole […]

5 Places To Find Content Inspiration In A Dreary Office

Wouldn’t it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his interview with The Paris Review in 1957, he makes the author’s life sound downright leisurely. “I am a completely horizontal author. I can’t think unless I’m lying down, either in […]