Nov 11, 20145 min read

Marketing Day: When To Send Push Messages, YouTube’s Top October Ads & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Study: Send Push Messages Afternoons, Tuesday Through Friday Just in time for holiday campaigns, Localytics has released a mobile push messaging best practices guide. The company’s recommendations are drawn from “click rates” involving more than 100 million push messages. Some of the recommendations are very specific and some are more general and less prescriptive. As a basic matter Localytics says that roughly 52 […]
Google AdSense Strikes Again With Vague, Arbitrary Warning Over An Ancient Article In May, the tech news site TechDirt.com received a warning from Google that a news article about a porn star’s intellectual property lawsuit published on its site was in violation of the AdSense adult content policy. TechDirt was told to remove AdSense advertising from the article page within three days or its AdSense account would […]
More Online Browsers Becoming Buyers As Holidays Approach How are online shoppers behaving so far this season? Check out this hot-off-the-press data on e-commerce traffic and conversions.
YouTube’s Top 10 October Ads: Hobbit-Themed Air New Zealand Ad Ranks No. 1 With 11.6 Million Views October’s top ads on YouTube reinforce what the Internet taught us long ago: people love cat videos. With kittens as the stars of the No. 2 spot from Buzzfeed and Friskies, and No. 6 spot from Diet Coke, the two feline-centric ads earned a combined 9.8 million views in October. Air New Zealand’s “The Most […]
A Magic Leap Into An Entirely Different Direction For Google Glass? Could a recent investment offer clues to the search giant’s developing vision for the wearable future? Columnist Daniel Cristo explores the possibilities.
How To Ensure Your Marketing Tech Investments Address Business Needs Marketing technology these days can be amazingly cool. Contributor Mary Wallace explains how to avoid getting caught up in the new-and-shiny so you can focus on essential business needs.
Pinterest: We Have Doubled The Number Of Male Active Users In The Last Year As a privately held company, Pinterest doesn’t have to share user growth figures with shareholders. That means we don’t know exactly how many Pinners there are on the popular social bookmarking network. But we do know that women make up a large majority of users, perhaps as many at 80%, as a RJMetrics study found […]
The Bill Cosby #CosbyMeme Creates An Immediate Backlash It probably seemed like an innocuous campaign for an Monday afternoon. “Go ahead. Meme me!, #CosbyMeme” Bill Cosby’s account called out to his 3.93 million Twitter followers. Go ahead. Meme me! http://t.co/uM3KSji8or #CosbyMeme pic.twitter.com/9PbpQqz33X — Bill Cosby (@BillCosby) November 10, 2014 But as many public figures and brands have learned, it’s not the best idea […]
British Airways Follows ‘Visit Mum’ Viral Success With #WelcomeOfHome Social Contest British Airways taps into the sentimentality of many expatriates’ desires to visit their faraway homelands and families.