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Marketing Day: What’s New With Gmail Ads, Twitter Emoji Hashtags & SMX Is Almost Here

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Will Facebook’s “Empathy” Button Be Good News For Marketers? Sep 21, 2015 by Martin Beck Marketing experts weigh in possible impact of Facebook’s plan to test a way for people to express shorthand emotions other than Like.

  2. Webinars: Social Media Compliance (Tues.); Global Content Marketing (Thurs.) Sep 21, 2015 by Marketing Land Two opportunities to learn from digital marketing experts.

  3. SMX East Is Next Week! Connect With The Best & Brightest. Sep 21, 2015 by Marketing Land The chance to learn cutting-edge, proven SEO and SEM tactics is what makes SMX East a must-attend event. But connecting with others who share your interests and challenges is just as valuable. At SMX East, you’ll have the opportunity to meet with more than 1,500 others like you, whether you work in-house or at an agency, B2B or B2C.

  4. Shhh. Your Email Program Should Be A Secret Weapon Sep 21, 2015 by Jose Cebrian How do you gain a competitive advantage with your email program? It’s all about differentiation and leveraging your data to drive results, says columnist Jose Cebrian.

  5. Gmail Ads: What’s New (And Not New) With This Native Ad Type Sep 21, 2015 by Susan Waldes Gmail Ads, formerly known as Gmail Sponsored Promotions, are now a standard part of the AdWords toolbox. Columnist Susan Waldes explains how they work so that you can start taking advantage of them.

  6. Big Data Makes For Better Outbound Marketing Sep 21, 2015 by Victoria Godfrey Don’t let inbound marketing overshadow your outbound marketing. Columnist Victoria Godfrey discusses how data-driven campaigns are bringing outbound marketing into modern times.

  7. Aarrrrr, Ahoy Matey! Pirate’s Booty Campaign Celebrates International Talk Like A Pirate Day Sep 18, 2015 by Pamela Parker Pirate Brands gets into the spirit of the occasion, offering parents activities and encouraging pretend pirate play as it seeks to build its brand.

  8. Twitter Unleashes Special Hashtag Emoji For The 2015 Rugby World Cup Sep 18, 2015 by Danny Sullivan Rugby fans with countries in the tournament can celebrate with custom hashtags that reflect their teams.

  9. TapInfluence Brings Automation To Influencer Marketing With TapFusion Sep 18, 2015 by Marketing Land Staff Company calls its new product the “first influencer marketing automation platform.”

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

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Reputation Management

Social Media

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