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Marketing Day: What is XR, Google brings custom intent audiences to YouTube & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. What we can learn from the recent KFC debacle in Britain Mar 13, 2018 by Malcolm Cox Contributor Malcolm Cox shares how marketers turned a crisis into a victory for the global brand.

  2. MarTech Landscape: What is XR? Mar 13, 2018 by Barry Levine If you’re getting dizzy categorizing all the reality-transforming technologies, here’s an increasingly popular term that covers the entire channel.

  3. Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads Mar 13, 2018 by Ginny Marvin The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences.

  4. Don’t miss out on special MarTech rates, expiring Saturday Mar 13, 2018 by Marketing Land Marketing Automation. Analytics. GDPR. Mobile. Social. Cloud. These topics and many more are the ones that, in 2018, serious marketing technologists are grappling with. They are also topics that we’ll be featuring at MarTech®, April 23-25 in San Jose.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. CMOs: Look to musicians for advice on a martech stack that performs Mar 13, 2018 by Scott Vaughan Contributor Scott Vaughan returns from Nashville reflecting on what marketers can learn from the original ‘stack’ users.

Online Marketing News From Around The Web:

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