Marketing Day: What intent data means for marketers, Facebook ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Bridging the gaps in the Google My Business API Jun 27, 2016 by Brian Smith Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.

2. Enterprise Local Marketing Automation Platforms: A Marketer’s Guide – Updated for 2016 Jun 27, 2016 by Digital Marketing Depot Marketing Land and Digital Marketing Depot have published the third edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence Report examines the market for local marketing automation software platforms and the considerations involved in implementation.

3. What does intent data mean for the data-driven marketer? Jun 27, 2016 by Sean Zinsmeister Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue.

4. The “meta” content formatting cheat sheet guide Jun 27, 2016 by Quinn Whissen Columnist Quinn Whissen offers guidelines on how to format your online articles to help you decrease your editing time, improve the quality of your content and better optimize it for search.

5. MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)? Jun 27, 2016 by Barry Levine Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it differently.

6. How to run a conversion-focused Facebook Ads campaign Jun 27, 2016 by Khalid Saleh How do you create a successful Facebook ad campaign? Columnist Khalid Saleh offers four conversion tips to help you increase leads and get the most out of Facebook.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins

2. Google clarifies Keyword Planner doesn’t require an active campaign

3. The right way to get dynamic with Google AdWords

4. What’s the best attribution model For PPC?

5. Google facing likelihood of third antitrust complaint in Europe

6. “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide” – Updated for 2016

7. Beware of shady link schemes from black-hat SEOs

8. Google’s Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more

9. Is selling SEO services getting harder or are SEOs just not good at it?

Online Marketing News From Around The Web:

Affiliate Marketing

1. 5 Strategies to Activate (High-producing) Affiliates, www.practicalecommerce.com

2. Understanding Affiliate Marketing Lingo (Glossary of Terms), sugarrae.com

Analytics

1. 4 Must-Read Affiliate Marketing Reports, www.tune.com

2. Viewable Cost Per View: The Ultimate Metric For Video Advertising, adexchanger.com

3. Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas, conversionxl.com

Blogs & Blogging

1. 10 Simple Editing Hacks For DIY Bloggers, www.jeffbullas.com

2. How Bloggers Can Benefit From Google’s Rich Answers, www.problogger.net

3. Why Your Blog is Failing to Reach 1,000 Pageviews, www.searchenginejournal.com

Business Issues

1. Google CEO Sundar Pichai’s Quora account hacked, www.cnet.com

2. Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All, www.adweek.com

Content Marketing

1. 7 Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays, contentmarketinginstitute.com

2. Top 5 Lead-Generating Ideas for Your Content Marketing, contentmarketinginstitute.com

3. Want to Differentiate Your Content? Aim for Interaction, www.blogherald.com

Conversion Optimization

1. 8 Methods That Work (And Those That Don’t) For Conversion Optimization on Low-Traffic Websites, blog.crazyegg.com

Copywriting, Design & Usability

1. Client Experience Design, www.smashingmagazine.com

2. How Marketers Can Improve ROI on Customer Experience, adage.com

3. Mapping Your DX Strategy, www.cmswire.com

4. The Next Big Thing in User Experience, Part 1, www.uxmatters.com

Domaining

1. Why Using the .Social Domain Can Help Your Customers Find Your Content, www.marketingprofs.com

E-Commerce

1. 5 Psychological Barriers Stopping You From Upgrading Your Ecommerce Platform, company-enterprise.myshopify.com

2. Amazon to Add Dozens of Brands to Dash Buttons, but Do Shoppers Want Them?, www.wsj.com

3. eBay Hires Alyssa Cutright, Prepares for Post-PayPal World, smallbiztrends.com

4. Ecommerce in the UK post-Brexit: Positives, negatives & opportunities, econsultancy.com

5. Report: Brexit could put Amazon’s U.K. growth on ice, www.retaildive.com

6. Which is the Best Online Marketplace: Amazon, Etsy or Ebay?, smallbiztrends.com

Email Marketing

1. 6 Ecommerce Email Marketing Campaigns for Q3 2016, www.practicalecommerce.com

2. How The Entertainer uses personalised, dynamic email content, econsultancy.com

3. Optimizing Email Open and Response Rates on Independence Day, www.martechadvisor.com

4. Update Your Email Strategy With These 2016 Email Trends, smallbiztrends.com

General Internet Marketing

1. 5 Steps to Boost B2B Marketing Productivity, www.convinceandconvert.com

2. How Nation’s Top 200 Marketers Are Honing Digital Strategies, adage.com

3. How will Brexit impact digital businesses and marketers?, econsultancy.com

Internet Marketing Industry

1. The Total Audience Report: Q1 2016, www.nielsen.com

2. Twenga Solutions becomes a Google AdWords Premier SME Partner in the United Kingdom, www.twenga-solutions.com

MarTech

1. 3 Ways to Embrace AI Advancements in Consumer-Facing Businesses, multichannelmerchant.com

2. A new sales technology stack is coming, techcrunch.com

3. How Chat Technology Can Make You a Personalization Pro, www.convinceandconvert.com

4. To Reap Ad-Tech ROI, End-User Adoption Is The Secret Sauce, adexchanger.com

Mobile/Local Marketing

1. 8 Mobile Marketing Trends You Can’t Ignore, www.internetmarketingninjas.com

2. Mobile app shops: Diversify or die, venturebeat.com

3. Mobile commerce in review: Keeping it simple, www.mobilecommercedaily.com

4. Six Eye-Opening Mobile Trends for 2016, smallbiztrends.com

5. Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase, www.adweek.com

6. The mobile publisher’s perspective: Why we’re still talking about transparency, venturebeat.com

Reputation Management

1. Community Tips for Improving Your Online Reputation, smallbiztrends.com

Social Media

1. 10 Ways to Use Snapchat for Business, www.socialmediaexaminer.com

2. 3 Lessons From 16M+ Social Media Posts, www.searchenginejournal.com

3. 5 Ways to Become a Better Social Marketer Today, simplymeasured.com

4. 8-Second Pitch: What Snapchat, Twitter and Your Marketing Approach Should Have in Common, www.silverpop.com

5. All of Facebook’s Ad Targeting Options (in One Epic Infographic), www.wordstream.com

6. Facebook Engagement Audiences: More Ways to Retarget, 3qdigital.com

7. Facebook launches human-curated Featured Events list, techcrunch.com

8. Facebook Marketing Partners Specialty Showcase: Community Management, www.facebook.com

9. Facebook Testing New Pages Layout?, www.adweek.com

10. How an Archive of the Internet Could Change History, www.nytimes.com

11. How to Find Winning Instagram Trends For Your Content, www.newswhip.com

12. How to Target Local Customers With Facebook Ads, www.socialmediaexaminer.com

13. How To Use Images To Boost Engagement on Facebook, www.newswhip.com

14. How To Use LinkedIn For Marketing, www.searchenginepeople.com

15. How Twitter’s Emoji Targeted Ads Might End Up Just Being Annoying, www.socialmediaexplorer.com

16. Introducing #Stickers on Twitter, www.Twitter.com

17. Social Media Tips for the Time-Starved Business Owner, blogs.constantcontact.com

18. The Art of Starting a Real Conversation through Social Media, www.martechadvisor.com

19. What’s New on Facebook Business this Month, www.facebook.com

20. Why People Share Content on Facebook, www.marketingprofs.com

Video

1. Confessions of online video execs: ‘We’re all immature’, digiday.com

2. Facebook rolls out Slideshow movie-maker to compete with Google and Apple, techcrunch.com

3. Google, Facebook quietly move toward automatic blocking of extremist videos, www.reuters.com

4. New App Install Marketing Study: Video Creative Best Practices, www.adcolony.com

5. The Vertical’s First-Ever Live Draft Show Totals More Than 3.7 Million Total Views, yahoo.tumblr.com

6. Tips for Adopting Virtual Reality in Your Business, smallbiztrends.com

7. Will Facebook’s $50 Million Gamble Pay Off?, contently.com

8. YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope, www.adweek.com

9. YouTube Red Gets First High-Profile Original Series, adage.com