Oct 10, 20143 min read

Marketing Day: What I Wish My CMO Knew About Brand Identity, HubSpot’s IPO & More

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

HP Enlists Vine Celebrities — And Everyone Else — To Help Kevin #FindRalph

Have you seen Kevin’s lost iguana? Well, if HP has its way, you’ll be seeing pleas for help finding Ralph in a variety of social channels.

Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]

It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how businsses are missing out on key connections throughout the so-called “customer journey”. With devices at our fingertips, we want and seek out information […]

6 Mobile Innovations Retailers Have Time To Adopt For The Holidays

Want to take advantage of a growing mobile audience this holiday season? It’s not too late. Columnist Brent Hieggelke shares his advice.

What I Wish My CMO Knew About Brand Identity

Today’s anonymous contributor wishes the CMO knew that successful brands aren’t built on having perfect marketing materials, but on having personality and a voice.

Introducing “CMO Zone,” Marketing Land’s New Section For & About C-Level Marketers

It’s a pleasure to share the formal announcement of a new section of Marketing Land that we’re calling the CMO Zone, along with several new regular features that are written for and about C-level marketers. CMO Zone is our go-to resource for marketing executives, those who work with them, or anyone interested in broader marketing […]

HubSpot Is Worth Nearly $1 Billion After Gaining 20% On First Day Of Trading

HubSpot had a good first day on Wall Street. The Massachusetts-based marketing software company is worth about $914 million after its stock closed at $30.10 — 20% higher than the $25 opening price — on the New York Stock Exchange. HubSpot raised $125 million from the IPO, selling 5 million shares at the $25 price […]