Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Here’s why marketers should not ignore this Supreme Court case Jul 6, 2017 by Kate Kaye Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision.
WeLens introduces software to manage group screenings of 360-degree video VR Jul 6, 2017 by Barry Levine Originally targeted at individual experiences, 360-degree video is now being shown to audiences in showrooms, trade shows and other venues.
Amazon Prime hits 85M member milestone, researchers say Jul 6, 2017 by Matt McGee Latest data from Consumer Intelligence Research Partners estimates that Prime membership has grown 35% in the past year.
8 key steps for a successful Instagram takeover Jul 6, 2017 by Cley Williams Thinking of asking a celebrity or industry leader to take over your Instagram account? Contributor Cley Williams shares eight steps to help ensure it’s a success.
Online Marketing News From Around The Web:
Analytics
Business Issues
Content Marketing
E-Commerce
4 Tactics to Make Your New Ecommerce Store Rock, Multichannel Merchant
5 Groups of Shoppers You’re Likely Ignoring, Practical Ecommerce
How to Build a Profitable Ecommerce Loyalty Program, Shopify Plus
Email Marketing
5 ways every nonprofit can use Email Automation, VerticalResponse
General Internet Marketing
Country Mouse vs. City Mouse: One Size Does Not Fit All in the SMB Digital Market, Street Fight
Over 93% of Celebrity Influencers are Violating FTC Guidelines, Social Media Explorer
Why Account-Based Marketing Is Essential for B2B Sales, Multichannel Merchant
MarTech
Is Your Data Fit for the AI Revolution?, CMS Wire
Marketers can rest easy, AI is not about to make them redundant, Econsultancy
The Gap Between Marketing Innovation and Adoption, The Direct Markting Association
Mobile/Local Marketing
Social Media
4 Things to Expect from the 2017 State of Social Marketing Report, Simply Measured
How to Run a Sponsored Instagram Contest, Social Media Examiner
Introducing Photo and Video Replies to Stories, Instagram Blog
Video
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