Marketing Day: Wayin’s Social Search Tool, More On Snapchat’s Discover & The Affili

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Wayin Goes All-In With Real-Time Social Search Tool Martech firm upgrades its enterprise social display tool, enabling searches across Twitter, Facebook and Instagram.

2. Snapchat Discover: The New Way To Access & Consume Media? Snapchat recently launched its “Discover” feature, and columnist Katy Keim explains why marketers should care.

3. 7 Ways To Use Emotion To Drive Conversions You’ve created a great product — but do people love it? Columnist Tim Ash gives advice on evoking your customers’ emotions to increase conversions.

4. The Affiliate Publisher Evolution Columnist Liane Dietrich examines six new publisher models driving next-level performance in affiliate marketing.

5. Content, Community & Cash: Livefyre Raises $47 Million Investors include Adobe and Salesforce Ventures.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier

2. Search In Pics: Google Glass Book, Android Mobile & Pebble Beach Box Seats

3. Yahoo Wants To Syndicate Search To 600,000 Mobile Apps

4. 5 Techniques To Safely Get Links In 2015

5. Google’s New Hacked Classifier Misclassifies Some Web Sites As Hacked

Online Marketing News From Around The Web:

Affiliate Marketing

1. An Affiliate Marketer’s Guide To Advertising on Reddit, www.dailyconversions.com

2. Shop Direct launches new luxury fashion site and affiliate programme, “Very Exclusive”, blog.affiliatewindow.com

3. Single Product eCommerce Websites and Affiliate Marketing, www.amnavigator.com

Analytics

1. How Dazed built a better DIY analytics tool, digiday.com

2. Viewability Is Good, But Engagement Is The Better Metric, adexchanger.com

Blogs & Blogging

1. Increase Home Builder Blog Traffic Using Analytics Data, www.paveya.com

2. Is It Okay To Write About The Same Stuff As Everyone Else?, tim-bonner.com

3. The Many Faces Of A Blogger, www.iblogzone.com

Content Marketing

1. 7 Big Content Strategy Mistakes Marketers Make – and How to Avoid Them, contently.com

2. 8+ Key Elements to Get the Most from Your eBook, contentmarketinginstitute.com

3. Sponsored Content Is Becoming Programmatic, But Can Programmatic Ever Truly Be Native?, contently.com

4. When To Stray from Your Content Calendar, www.digitalthirdcoast.net

Conversion Optimization

1. 17 Best Practices for Crafting Crazy-Effective Call-To-Action Buttons, www.wordstream.com

2. A Marketer’s Great Dilemma: Should Thou Direct to What’s Free or to What’s Paid, vwo.com

3. Stopping A/B Tests: How Many Conversions Do I Need?, conversionxl.com

Copywriting, Design & Usability

1. Design Last, www.smashingmagazine.com

Display & Contextual Advertising

1. Cross-Device Targeting and Measurement Will Impact Digital Display Advertisers in 2015, www.emarketer.com

Domaining

1. DNS Brokers May Have More Insight Than Us, www.domaininvesting.com

E-Commerce

1. E-commerce for Nordstrom accounts for 15% of total sales, www.internetretailer.com

2. How Far Along Are Retailers in Tech Adoption?, www.emarketer.com

3. Take Your Brick and Mortar Business Online With These Terribly Important Questions, fizzle.co

4. Target exec says bricks-and-mobile commerce is logical next step, www.mobilecommercedaily.com

5. The Pinterest Buy Button Might Rock Your Ecommerce, www.convinceandconvert.com

Email Marketing

1. Few Tricks to Increase Email Click Through Rate, blog.ahrefs.com

2. How to Make Your Internal Email Newsletter a Winner, blog.getresponse.com

3. The One Thing That’s Getting Your Emails Marked as Spam, blog.movableink.com

Mobile/Local Marketing

1. Google already seeding early next-gen Google Glass prototypes to select partners, 9to5 Google

2. 7 Strategies That Are Transforming Mobile Apps, www.marketingtechblog.com

3. Can an App Be Too Successful? Ask “Trivia Crack”, www.wsj.com

4. Developers React To Yahoo’s New Mobile Dev Suite, adexchanger.com

5. How High Is Mobile Data Traffic Worldwide?, www.emarketer.com

6. Mobile is bridge to better in-store experiences, claims REI exec, www.mobilecommercedaily.com

Social Media

1. 10 Easy Ways to Grow Your Social Presence Now, www.dexmedia.com

2. 3 Signs That You Shouldn’t Do a Twitter Q&A, www.blogherald.com

3. 5 Tools for Publishing Product Inventory on Social Media, streetfightmag.com

4. Answers to 20 of Your Top Social Media Questions, blogs.constantcontact.com

5. Driving Traffic from Facebook, moz.com

6. Facebook iOS, Android App Users Can Add Stickers to Photos, www.adweek.com

7. Facebook Product Ads Are NOT PLAs, and Other Things You Should Know About the New Dynamic Facebook Ad Format, www.rimmkaufman.com

8. Fighting spam at Pinterest, engineering.pinterest.com

9. How New SMBs Use Social Media to Reach Customers, www.dexmedia.com

10. How Small Businesses Can Nail Social Marketing, streetfightmag.com

11. Making Your Business Stand Out on Social Media, ppc.org

12. Oreo, the Oscars, and Real-Time Marketing: How “Dunk in the Dark” Helped And Harmed the Brand Newsroom, contently.com

13. The Problem With Dark Social, relevance.com

14. The Ultimate Guide to Hashtags, www.quicksprout.com

15. Trending Oscars on Facebook, newsroom.fb.com

16. Why Facebook is a Marketing Automation Powerhouse, www.adweek.com

17. Will Facebook’s New Ad Features Help Social Marketers Increase Conversions?, unbounce.com

Video

1. Almost famous: The semi-glamorous life of emerging YouTube stars, digiday.com

2. Big Brands’ Dedication to Instagram Video Pays Off With Follower Lifts, www.adweek.com

3. Can Vessel Dominate Digital Video With Its Unusual New Revenue Model?, contently.com

4. Facebook and Twitter’s Native Video Plans Are Making Waves, relevance.com

5. Here’s how to really engage Millennials with video ads, www.adknowledge.com

6. YouTube Is Launching A Kid-Friendly Video App, techcrunch.com