May 1, 20145 min read

Marketing Day: Vine’s New Website, Yahoo Drops “Do Not Track” & E-Commerce Up

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Vine Swings From Mobile To The Desktop (& Adds New Features) Vine lovers rejoice, you’re no longer constrained to your mobile device for your daily 6 second video consumption. Users will now be able to consume your favorite 6 second videos on the desktop using Vine.co. Much like the move that Instagram made last year, Vine has officially become more than just an app. The site […]
Google Updates AdSense Text Ads For Better Readability On Both Mobile And Web Google has rolled out a fairly stark new look for AdSense text ads that is designed to be easier to read across devices. The ads have a default color palate of blue and grey and use the Roboto font that Google already uses on Android OS. Prior to the update Roboto Light was the only […]
Yahoo Ditches “Do Not Track”: Lack Of Standards Said Too Confusing Yahoo announced Wednesday that it will no longer adhere to Do Not Track browser signals, further compromising the effectiveness of the user privacy setting in the online ecosystem. “As of today, web browser Do Not Track settings will no longer be enabled on Yahoo. As the first major tech company to implement Do Not Track, […]
Twitter Expands Geo-Targeted Ads In 8 Countries Twitter has announced an expansion of its geo-targeted ads in eight countries. To be clear, this isn’t eight new countries just getting access to geo-targeted ads; it’s deeper geo-targeting in countries that could already be targeted with country-level ads. Advertisers can now do state/region targeting with their Twitter ads in these countries: Australia France Indonesia […]
E-commerce Q1 2014 Revenue Up 11% Since Last Year Based on e-commerce data from over 100 US retailers, Custora’s E-Commerce Pulse report claimed online retail revenue saw an 11 percent year-over-year growth rate for the first quarter of 2014, with online orders up 13 percent compared to the same quarter last year. Tracking online and offline retail revenue, the report showed online retail revenue […]
Facebook Adds APIs To Help Media Know What’s Trending & Hot Facebook is playing catch-up to Twitter as a platform for hosting public conversations about live events. But Thursday at the Facebook F8 developers conference, it announced four new APIs that might help even the playing field. The APIs — Trending, Topic Insights, Topic Feed, Hashtag Counter — will allow media companies working with Facebook development […]
VIDEO + SLIDESHOW: The Display Ad Of The Future What does the future of online display advertising look like? A landscape very different from today’s, and one that disrupts current advertiser practices and beliefs. Ads will evolve from interruptions in other activities to voluntary views that users seek out. Ads will be more interactive, and beautiful. Ads will be connected across devices and time, […]
Frictionless Mobile Commerce: 5 Examples Of Companies That Are Leading In 2000, MIT professors Erik Brynjolfsson and Michael D. Smith published a paper titled, Frictionless Commerce? A Comparison of Internet and Conventional Retailers. Their thesis centered around the fact that the World Wide Web had evolved into a platform enabling a “nearly frictionless market” connecting buyers and sellers and providing the ability to instantly find whatever goods or […]
Using A Google Tag Manager Listener To Get Your Real Bounce Rate Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google Analytics doesn’t track bounce rate fairly. A bounce is any visit for which the visitor only looks at one page and does not interact with it. If you’re publishing a blog, […]
CBS Comedy #2BrokeGirls To Feature Google Glass; Google Says Not Product Placement In a new 30-second promotional spot for next week’s episode of the popular CBS sitcom 2 Broke Girls (S3, And The First Degree, air date: 5/5/2014) character actress Jennifer Coolidge who plays the over-the-top Sophie Kachinsky, is seen wearing Google Glass: She appears briefly at :06 wearing Glass, but doesn’t speak in the promo clip from CBS.com, seen below: […]
Faceless Mannequins Call Attention To Plight Of Homeless & Missing Youth Bellefaire JCB, an organization that provides care, education, and advocacy to better the emotional, physical and intellectual well-being of children, young adults and families has launched Take A Closer Look, a campaign which aims to raise public awareness about the issues surrounding homeless and missing youth and educate communities on how they can help. Created […]