Aug 20, 20146 min read

Marketing Day: Vine’s New Features, Snapchat Enters The Ad Business & Holiday Email Send

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Mobile Is Rising Star Of The E-Commerce Show An increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its smaller-screen challenges, mobile commerce is far outpacing the rest of US retail and e-commerce in terms of growth. According to recent figures from comScore, m-commerce grew 47 percent year-over-year, while overall e-commerce grew […]
The Most Successful Businesses Will Be Customer Obsessed Says Forrester’s Sheryl Pattek “The world is changing and it’s time to get customer obsessed,” Sheryl Pattek, VP & Principal Analyst, CMO and Marketing Leadership Practice Forrester Research told the audience of marketing technologists at the MarTech conference in Boston Wednesday. In her talk entitled “Making Marketing Thrive in the Age of the Customer,, Pattek shared the work she […]
Vine Adds Ability To Share Clips From Camera Roll, Plus Other Video Editing Improvements Vine announced an update today that will make it easier for marketers to create content for the six-second video sharing service. Previously, the Vine app only enabled posting of in-the-moment video, but now Vine users will be able to pull previously shot clips from their camera rolls. “You can select one video or mix together […]
‘Water Critic’ Arthur Tweedie Hams It Up On Social Media With Expert Water Advice The effort for PUR water filters aims to inject some fun into a terribly boring category.
Diving Into The ALS #IceBucketChallenge — Viral Success For A Cause There is no doubt the ALS Ice Bucket Challenge has taken the world by storm. It all happened so fast, too. I received the challenge from my friend Adam Melson, and, to be honest, I had no idea what was happening. I woke up in the morning and thought to myself “Oh S#*t, do I really have […]
Snapchat Is Planning A Move Into News, Advertising Snapchat, the Mission Impossible-style communications app (your message will self-destruct in 3, 2, 1), is planning to expand into news, entertainment and advertising, according to the Wall Street Journal. The Journal reported that the startup has been talking to advertisers and at least a dozen media companies, including newspapers, magazines and television networks, in recent […]
Google Rolls Out App Promotion Ads On Search And YouTube Last spring, Google took the first step in upping its offerings for app developers in introducing app install and app re-engagement ads. These ads formats rolled out on the Google’s mobile AdMob Network in June and today became available on Google search and YouTube globally. App Install Ads Google’s mobile app install (or click-to-download) ads […]
The Seasonality Of Mobile Device Usage: Warmer Weather Tempers Tech Media usage often dips during the summer to reflect that people are more likely to be out and about. But what about usage for mobile devices, which accompany us outside?
Get To Know: HomeAdvisor Senior Vice President Of Marketing Allison Lowrie As HomeAdvisor’s senior vice president of marketing, Allison Lowrie oversees everything from brand management, customer acquisition and marketing intelligence to communications and creative production for the online network of home improvement resources. Leading HomeAdvisor’s marketing efforts since 2010, Lowrie was part of the team that managed HomeAdvisor’s extensive re-brand in 2012, which included the launch […]
Pre-Holiday Email Frequency: Too Much Or Too Little? A Return Path analysis shows some retailers are getting the frequency equation just right. Learn from their example.
Survey Of 500+ Publishers Reveals How They Want To Be Pitched Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches.
Study: Mobile Emails Resulting In More Orders, But Revenue Not Climbing Nearly As Fast According to a recently released email benchmark study from Yesmail, consumers are making a lot more purchases from emails opened on a mobile device since last year, but revenue from mobile email orders is not experiencing the same upward swing. Analyzing mobile email data from Q2 2013 through Q2 of this year, the study found […]
Your Twitter Feed Now Officially Includes More Than Tweets From People You Follow Twitter’s latest experiment — selectively pushing tweets that seemingly don’t belong into your timeline — is no longer an experiment. As first noticed by Quartz’s Dan Frommer this afternoon, Twitter has updated its “What’s a Twitter timeline?” help page. Along with the basic definition of “all Tweets from those you have chosen to follow on […]