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Writer's pictureFahad H

Marketing Day: Video ads, Snap exec team and Chatbot guidelines

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now.


Creeping out your customers is bad for business. Here’s how to message without going over the line.


Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer.


At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more.


Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions.


Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages.


The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of tools.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Creeping out your customers is bad for business. Here’s how to message without going over the line.


  1. How can Amazon chip away at the duopoly? Oct 31, 2018 by Robin Kurzer

As marketers increase investment in Amazon’s ad platform; SMBs, brand experiences and local content present key opportunities.


Online Marketing News From Around The Web:

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