Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Nissan To Award Altima To The Winner Of Its #AltimaChaseSweeps Social Scavenger Hunt The car brand is leading interested consumers on a three-week scavenger hunt, delivering clues via its social media presences.
How The Right Social Insights Can Boost Your Click-Through Rates The real value of social data is what it can tell you about the interests of your customers and prospects, says columnist John Donnelly III.
Millennial Media, 33Across Go All In On 100 Percent Viewability Both companies are using Integral Ad Science to verify viewability and get ahead of the industry as it transitions to charging advertisers for ads that are seen.
Gigya Launches App Exchange for Customer Identity Management Identity management firm opens IDX Marketplace to highlight integrations with Adobe Campaign, hybris Software, Krux, Optimizely, Oracle Marketing Cloud and other marketing technology platforms.
8 Marketing Plan Differentiators That Will Make Your Strategy Pop How do you help your brand stand out from the crowd? Columnist Sonny Ganguly offers up these tips for developing a marketing plan that shines.
Verizon To Buy AOL For More Than $4B, Extend Into Digital Advertising, Video As you’re already aware, Verizon Communications is buying AOL for roughly $4.4 billion.
Bigcommerce Rolls Out Enterprise E-Commerce Platform To All Designed for high-volume retailers, Bigcommerce Enterprise already used by major brands including Samsung, Marvel and Gibson.
Content And SEO: Getting Basic With The Basics What’s the point of churning out killer content if no one can ever find it? Columnist Rebecca Lieb explains why SEO and good content go hand in hand.
What’s A Video View? On Facebook, Only 3 Seconds Vs. 30 At YouTube The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric.
Report: 78.8% Of Site Owners Use WordPress For Content Management CodeGuard’s “State of the Web Report” found a large majority of its 250,000 SMB sites use WordPress over Joomla, Drupal and others.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
Data Convergence – The Marketing Glue For The Omni-Channel Reality, www.martechadvisor.com
Email Client Monitor: Making the Most of Your Data, blog.returnpath.com
Blogs & Blogging
Common WordPress Mistakes to Avoid in 2015, www.wpexplorer.com
How We Grew The Canva Blog’s Traffic By 226.47%, blog.bufferapp.com
Maximizing Your Content: 5 Ideas for Repurposing Blog Posts, www.komarketingassociates.com
Business Issues
Google Confirms Cops Can Wiretap Your Hangouts, motherboard.vice.com
Silicon Valley – the New Motor City?, blog.telemapics.com
Content Marketing
12 useful content marketing examples from ecommerce brands, econsultancy.com
4 Great Content Marketing Examples in 2015, www.practicalecommerce.com
5 Content Curators That Are Transforming the Art of Sharing, contently.com
5 Stellar Thoughts on Marketing Your Ideas, www.copyblogger.com
How to Stand Out in a Sea of Content, menwithpens.ca
The Content Marketing Road Map – How to Build Your Own Content Marketing Plan, contentmarketinginstitute.com
Conversion Optimization
4 Tips To Convert Web Traffic into More Leads and Customers, www.jeffbullas.com
How we Increased Conversion Rates 64% and Revenue 56% in One Week, ignitevisibility.com
Our Top Picks for Your Conversion Optimization Toolkit, blog.crazyegg.com
Vanity versus sanity metrics in conversion optimisation, econsultancy.com
Copywriting, Design & Usability
3 Big Things that Will Happen to WordPress in the Near Future, wptavern.com
3 Questions You Need to Answer Before Launching a Microsite, contently.com
Copywriting for Conversion in the Digital Age, 3qdigital.com
Usability And Jargon: Can The Two Coexist?, usabilitygeek.com
Using Consistency To Improve The User Experience Across Desktop And Mobile, usabilitygeek.com
Domaining
.sucks explains Sunrise Premium name change, domainincite.com
Domain Holdings Publishes 2015 Q1 Report, www.domaininvesting.com
E-Commerce
90% of retailers to tap gamification for omnichannel CRM shift, www.mobilecommercedaily.com
Alibaba’s unparalleled rise has changed the face of global business, qz.com
Digital Natives Demand a Retail Revolution, www.adweek.com
eBay examines how much seller feedback matters to buyers, www.internetretailer.com
How should ecommerce brands be using content?, econsultancy.com
Second 500 newcomers skip ahead of their older rivals, www.internetretailer.com
Smartphones Are Closing the Retail Ecommerce Device Gap, www.emarketer.com
The Seven Most Efficient Marketing Techniques for Growing an E-Commerce Business, www.marketingprofs.com
Email Marketing
29 Reasons to Use Email Marketing (As Told by Small Business Owners), blogs.constantcontact.com
3 Ways to Streamline Your Responsive Email Workflow, blog.movableink.com
Four Tips for Carly Fiorina to Handle Email Marketing Right, adage.com
How to Write a Cold Email That’ll Actually Get a Response, blog.hubspot.com
Want to Get More Out of Your Subject Lines? Try Testing., blog.returnpath.com
Why Your Email Marketing Must Adapt to Recent Changes, www.marketingprofs.com
General Internet Marketing
What CMOs need to do to earn their expanded role in business, www.convinceandconvert.com
Internet Marketing Industry
Influitive Revolutionizes B2B Communities With New Advocacy-Driven Solution, www.marketwired.com
Teradata Announces Social Advertising Capability on Facebook, www.teradata.com
MarTech
Giga Hooks Into The Marketing Tech Ecosystem, adexchanger.com
Will It Be a Summer of Consolidation in Ad Tech?, www.adweek.com
Mobile/Local Marketing
5 Questions to Ask of Your Web and Mobile Experiences, www.cmswire.com
Google Debuts Its First Apple Watch App With “Google News & Weather”, TechCrunch
Mobile accounts for more than half of online sales at QVC, www.internetretailer.com
Mobile Marketing: How to Convert the Mobile Visitor, www.bruceclay.com
The (few) publishers that get mobile ads right, digiday.com
Wearables: The Next Employee Accessory?, www.emarketer.com
Why Is the Local Market So Elusive for Tech Companies?, streetfightmag.com
Social Media
Building Brand Loyalty Using Social Media, www.goinflow.com
Facebook still utterly, completely dominates social media use (at least in Britain), qz.com
Here’s Why Your Social Content Isn’t Working, www.adweek.com
How influencer marketing improves the reach of Instagram photo campaigns, www.mobilecommercedaily.com
How to Create Social Media Images That Connect With Your Audience, www.socialmediaexaminer.com
How to Use Facebook Advanced Location Targeting for More Engagement, www.socialmediaexaminer.com
How to Use Instagram to Promote Your Brand and Drive Sales, blog.kissmetrics.com
Increasing The Performance of Your Twitter Marketing Campaigns With Personality Insights, www.socialbro.com
Lessons From These 15 Epic Social Media Fails, www.searchenginejournal.com
LinkedIn Opens Its Data Set to Third-Party Researchers, recode.net
NBC Pulls Facebook Post After Sneaking in an Ad For Subway, www.adweek.com
Pinterest and Tumblr are the fastest growing social networks, www.globalwebindex.net
Pinterest SMB Chief: 2 of 3 Businesses on Site Have a Physical Store, streetfightmag.com
Publishers Warily Embed With Facebook, www.wsj.com
Social Media Advertising Tips for Beginners, www.toprankblog.com
Taking Flight in 140 Characters or Less: Twitter Advertising 101, www.searchinfluence.com
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