Marketing Day: Using LinkedIn data for Bing Ad campaigns, YouTube brand safety tool, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Google responds to large ad fraud operation that utilized more than 125 Android apps Oct 23, 2018 by Robin Kurzer The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.

2. Is Facebook the only platform using 2FA for ad targeting purposes? Oct 23, 2018 by Amy Gesenhues After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here’s what we learned.

3. Marketers can now use LinkedIn category data for targeting through Bing search Oct 23, 2018 by Robin Kurzer Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.

4. Oracle launches a ‘CDP-plus’ for its clouds Oct 22, 2018 by Barry Levine Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.

5. Fullscreen offers marketers another YouTube brand safety tool Oct 22, 2018 by Barry Levine With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform.

6. When it comes to campaign design and measurement, many sizes fit all Oct 22, 2018 by Chuck Moran When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs you’re making.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Skyword merges with TrackMaven to create a content marketing platform with more insights Oct 23, 2018 by Barry Levine Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing.

2. 5,000+ Martech Tools: What’s a marketer to do? Oct 23, 2018 by Digital Marketing Depot Did you miss our live webinar — 5000+ Martech Tools: What’s a marketer to do? — featuring Scott Brinker and Anand Thaker? Watch the replay and learn about new trends in the martech landscape and how they might impact your marketing efforts.

Online Marketing News From Around The Web:

1. 2019 Is the Year of Page Speed. Are You Ready?, Unbounce

2. 3 Tips on How to Use Websites Wisely, PPC Hero

3. Content Optimization: How to Optimize your Content for Maximum Results, Razor Social

4. How Advertisers Are Using Twitch To Reach People Who Hate Ads, AdExchanger

5. How to Take Your Content Marketing from Data Reactive to Data Driven, Convince & Convert

6. Meet the Measurement Partners Who Measure and Verify Ads on Facebook, Facebook Business

7. Should Marketers Be Using Email Retargeting? How It Works, Ignite Visibility

8. Smartly.io launches Creative Studio service and receives Facebook Creative Platform Badge for automation technology, PR Newswire

9. Twitter bans more InfoWars accounts, CNN

10. User Experience Design Is a Specialty: Treat it as Such, CMS Wire