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Writer's pictureFahad H

Marketing Day: USA Today Network’s VR ad studio head, Holiday marketing prep & the GDPR

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.


  1. USA Today Network’s VR ad studio head: We’ve shown there’s an audience for VR ads Oct 2, 2017 by Ginny Marvin The in-house studio has been working with brands to develop VR and 360 branded content and with Nielsen to measure the impact of these new ad experiences.


  1. Gateway to success: How to prep your marketing campaign before the holiday season Oct 2, 2017 by Tony Toubia Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you’re prepared for a successful shopping season.


  1. Should marketing emails use a ‘no-reply’ email address? Oct 2, 2017 by Ryan Phelan Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using “do-not-reply” or “no-reply” in your email sending address is a bad idea.


  1. Here’s why GDPR can drive the attitude shift that modern marketing needs Oct 2, 2017 by Barry Levine After Equifax and countless other user data scandals, brands outside as well as inside the EU may be crossing their Rubicon.


Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

E-Commerce

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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