Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Targeting featured snippet and ‘People also ask’ SERP features Oct 2, 2017 by Marcus Miller
Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.
USA Today Network’s VR ad studio head: We’ve shown there’s an audience for VR ads Oct 2, 2017 by Ginny Marvin The in-house studio has been working with brands to develop VR and 360 branded content and with Nielsen to measure the impact of these new ad experiences.
Gateway to success: How to prep your marketing campaign before the holiday season Oct 2, 2017 by Tony Toubia Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you’re prepared for a successful shopping season.
Should marketing emails use a ‘no-reply’ email address? Oct 2, 2017 by Ryan Phelan Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using “do-not-reply” or “no-reply” in your email sending address is a bad idea.
Here’s why GDPR can drive the attitude shift that modern marketing needs Oct 2, 2017 by Barry Levine After Equifax and countless other user data scandals, brands outside as well as inside the EU may be crossing their Rubicon.
Online Marketing News From Around The Web:
Analytics
5 Steps to a Strong CX Metrics Program, CMS Wire
B2B Dashboards Matrix: Part of your Journey, not Destination, MarTech Advisor
Business Issues
Content Marketing
13 Experts Share How to Build a Well-Run Content Team, Content Marketing Institute
2018 B2B Content Marketing Report, Top Rank Marketing Blog
Here’s How Much Your Content Marketing Goals Matter, Convince and Convert
E-Commerce
General Internet Marketing
Effective Instagram Influencers: Micro- vs. Macro-Influencers, MarketingProfs
Google: Yes, we blew it. But we cannot clean up digital ads alone, Business Insider
Internet Marketing Industry
MarTech
Call for speakers for MarTech West in San Jose, April 23-25, Chief Marketing Technologist
Demystifying the DMP, MarTech Advisor
When Machine Learning Benefits Employees and Customers Alike, CMS Wire
Mobile/Local Marketing
Forrester: In-store mobile use drives confidence for shoppers, Mobile Marketer
Study: Shoppers wary of connected devices, Retail Dive
Social Media
Video
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