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Writer's pictureFahad H
Dec 30, 20167 min read

Marketing Day: US ad spend, Periscope 360 & 2017


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year on our sister site, Search Engine Land, covered all the bases.


While many of us will be thrilled to see 2016 in the rear-view mirror, there’s plenty in the digital marketing world worth remembering about the year.


Look back through a year in marketing technology with our most-read columns of 2016 on our sister site, MarTech Today!


  1. Relationship marketing: The new CRM Dec 30, 2016 by Seth Price

Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today’s digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible.


Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency.


Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities.


What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects.


From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share their top moments during the last 12 months.


Can Amazon create yet another successful sales day? We’ll find out this Friday.


Which stories got the SEO community fired up this year? Check out our sister site’s top “All Things SEO” and “Link Week” columns of 2016 to find out!


Using martech’s capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.


Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions to find answers.


Contributor AJ Wilcox bucks the conventional wisdom and outlines a process for maximizing ROI for your LinkedIn Ads.


  1. Going viral: The top social media marketing columns of 2016 Dec 29, 2016 by Desiree Everts DeNunzio

Which social media trends caught marketers’ interest in 2016? Catch up on the topics that dominated our lives — and feeds — over the past year.


Get a 360° experience alongside Periscope broadcasters with new 360 Live video streaming.


It was the highest third quarter for digital advertising spending on record and reflects 20 percent year-over-year growth.


Amazon, Apple Music appear on Nielsen’s list, while Snapchat and Pandora are in the comSore top 10.


  1. Email Optimization Checklist – Capture, Convince, Close Dec 28, 2016 by Digital Marketing Depot

Getting email right has never been so important. In an effort to always give you the most up-to-date, reliable marketing advice, Whereoware has updated their Email Optimization Checklist – Capture, Convince, Close to reflect new email best practices. Whereoware’s Email Optimization Checklist walks through tried and true techniques for crafting and sending emails that capture […]


Expanded text ads, the removal of the right rail in SERPs and many other changes dominated the PPC world this past year. Read on to see the most popular paid search columns of 2016 from our sister site, Search Engine Land.


So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed.


Contributor Erik Matlick suggests new ways of thinking about data and technology that will characterize B2B marketing next year and beyond.


  1. Getting down to business: Our top CMO Zone columns for 2016 Dec 28, 2016 by Desiree Everts DeNunzio

What are the most successful CMOs doing right? Read on for the marketing strategies that caught Marketing Land readers’ attention this year.


From artificial intelligence to Instagram’s latest tools, these three CMOs share the martech they were most excited about in 2016.


Ready to make some New Year’s resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017.


Echo Dot was the top-selling item on Amazon.com, with “millions sold worldwide.” Mobile shopping was up slightly over last year.


The authors — who were instrumental in the creation of the Children’s Online Privacy Protection Act — call for governmental and industry safeguards.


Hungry for some good local SEO content? Satisfy your hunger with the 10 most popular local search columns of the year from our sister site, Search Engine Land.


Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you’re making the most of the opportunity to forge ahead.


Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social.


Amazon Alexa, chatbots, and connected lightbulbs are now front-ends to business data for this New York City-based company.


The digital display ecosystem continued its evolution this year, with big acquisitions and the growth of formats like programmatic, video and native.


  1. 2016: The Year in Social Media Dec 27, 2016 by Tim Peterson

From Facebook’s math mistakes to LinkedIn’s sale to Twitter’s failed sale to Snapchat’s rebrand, 2016 was a weird, unforgettable year.


Google released responsive ads in July and announced cross-device remarketing, display location extensions and store visits in late September. Columnist and Googler Matt Lawson answers the top questions we’ve received on these features.


While the basics of content creation — make it valuable and spread the word about it! — remain static through time, the specific tools and techniques get regular updates. Catch up on this year’s most interesting developments in this essential space.


Columnist Chad White takes a close look at how email has changed since the 1990s and the trends that will shape email marketing in 2017.


Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Social Media

Video

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