Oct 2, 20144 min read

Marketing Day: Up Close @ SMX East, Twitter To Fund MIT Research Lab & Mobile Visual Search

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Puking Robot App Aims To Stop Kids From Robo-Tripping

Health non-profits team to show kids the detrimental effects of using drugs.

Twitter’s Social TV Ratings Will Launch In The UK This Month

Twitter’s efforts to link television viewing with activity on its network took a step forward today when Kantar Media announced it will launch Twitter TV audience engagement ratings in the United Kingdom. Modeled after the Nielsen Twitter TV ratings in the United States, the new service will put more data behind Twitter’s contention that people […]

Fonts & Conversion Optimization: Everything You Need To Know

One of the most-overlooked areas in conversion optimization is the role of fonts and typography. Columnist Jeremy Smith explains.

Snack King Mondelez Strikes YouTube Video Ad Deal With Google

Candy giant Mondelez International, which announced it would be shifting budgets to digital in June, says it is making a “substantial global advertising commitment” with Google’s YouTube. This summer, Oreo’s parent company said it will spend half of its marketing budget on digital media by 2016. With this news, the company revealed it will move […]

Mobile Visual Search Bridging The Gap Between The Real & Digital World

Imagine taking a photo of a product with your phone, searching with it, and buying it online. Columnist Lynn Baus explains the wonders of MVS.

Rethink Your LinkedIn Strategy: 6 Benefits Of Treating It More Like Twitter

When you limit your LinkedIn network to only connections you personally know, you limit your overall networking potential.

Up Close @ SMX East: The 4th Wave Of Content Marketing

Speaker Scott Brinker discusses the evolution of content marketing, including the next wave: interactive content.

Twitter Will Fund MIT Research Lab To Study Public Communication & Social Organization

Backed by a $10 million, five-year funding commitment from Twitter, the MIT Media Lab has announced the creation of the Laboratory for Social Machines to study public communication and social organization. Twitter will also give the lab access to the full stream of real-time public tweets and the archive of every public tweet ever sent […]

Up Close @ SMX East: Everyone’s Wrong About Influence Except Your Customers

Are influencers as scarce as marketers once thought? Not in the age of social media and user-generated content.

Up Close @ SMX East: Seven Steps To Success In Native Advertising

This week at SMX East in New York, Rebecca Lieb from Altimeter Group presented to a full house on how best to find success in the native advertising landscape. The advertising ecosystem is continuing to grow at rapid pace — and paid, owned and earned media channels are converging. This is where the native advertising opportunity […]