Jul 19, 20165 min read

Marketing Day: Twitter verified accounts, Euclid Analytics & Google’s AMP for ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Moz shows you the faster way to find duplicate local business listings Jul 19, 2016 by Digital Marketing Depot Detection of duplicate listings is a core task of any citation audit, and manual research can make it a time-consuming one. Automating the search for duplicates can significantly reduce staff workload, enabling both agency marketer and in-house Local SEOs to meet duplicate removal goals with greater efficiency.
Square wants its logo to be synonymous with mobile payments Jul 19, 2016 by Greg Sterling Following Square’s Portland campaign, the city has a higher penetration of mobile wallet payments than the national average.
Want to become Twitter verified? There’s an application process for that Jul 19, 2016 by Tamar Weinberg It’s time to get verified with Twitter’s new application process.
Euclid Analytics offers retailers a unified view of their customers using guest WiFi Jul 19, 2016 by Greg Sterling WiFi offers the “lowest friction” way for retailers to better understand their in-store customers.
The key to local SEO Jul 19, 2016 by Greg Gifford Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO.
Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic) Jul 19, 2016 by Wesley Young Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential.
Google announces AMP for Ads & AMP Landing Pages among DoubleClick news Jul 19, 2016 by Ginny Marvin DoubleClick will support programmatic buying and selling of Google’s new dynamic native ads and announced a deal with Time Warner for programmatic.
What marketers need to know about DMARC Jul 19, 2016 by Jason Warnock Is your knowledge of DMARC somewhat murky? You’re not alone. Columnist Jason Warnock walks you through the ins and outs of DMARC and how it can benefit your brand.
6 keys to more effective email marketing Jul 19, 2016 by Mary Wallace Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and ultimately improve your revenue.
3 reasons nobody is watching your Facebook Live video Jul 19, 2016 by Jordan Kasteler So your brand is finally experimenting with Facebook Live, but no one cares. What gives? Columnist Jordan Kasteler outlines his top reasons you’re not attracting attention with the video platform.
Nasdaq adds the ability to discover top online influencers Jul 19, 2016 by Barry Levine Through the stock exchange’s GlobeNewswire service, marketers can now utilize Nasdaq Influencers to find prominent bloggers on a given topic.
Mayer confirms Yahoo’s selling Tumblr ads through Facebook’s ad net Jul 18, 2016 by Tim Peterson Yahoo has turned to Facebook’s ad network and the portal’s own native ads and traditional banners to try to bolster Tumblr’s struggling ad sales.
Yahoo revenue up in Q2, but earnings per share miss expectations Jul 18, 2016 by Matt McGee Yahoo reports what could be its last quarterly earnings as sale looms.