Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Going on the offensive: The use of attack sites in reputation management Jul 19, 2018 by Chris Silver Smith Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals.

2. 15 checks you should make when choosing a link partner Jul 19, 2018 by Julie Joyce How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more.

3. 8 best practices for implementing multi-touch attribution Jul 19, 2018 by Digital Marketing Depot Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and prospects wherever they are — online, on their phones or watching video or TV. With digital, we’ve gained the ability to target consumers with relevant content at just the right time and place.

4. WildFire launches virtual coin platform to promote app discovery and engagement Jul 19, 2018 by Barry Levine Eschewing blockchain, the company is offering a standalone reward system that operates inside and between mobile apps.

5. Perengo launches DSP optimized for recruitment ads Jul 19, 2018 by Barry Levine The San Francisco-based company says the platform is the only one that is fully automated and focused on this industry.

6. Namogoo launches service to track personal data leakage through third parties Jul 19, 2018 by Barry Levine The firm says its new GDPR Insights is the first to utilize a JavaScript tag to determine what data is shared to outside services.

7. Twitter puts verification process work on hold to focus on elections integrity Jul 18, 2018 by Amy Gesenhues Twitter’s head of product says his team is pausing work on the Bluecheck/Verification process to focus on the health of the app ahead of elections.

8. FTC says it will take a ‘close look’ at EU antitrust fine against Google Jul 18, 2018 by Greg Sterling However, it’s not clear what action, if any, the FTC will take.

9. Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever Jul 18, 2018 by Amy Gesenhues Amazon reports this year’s Prime Day sales exceeded last year’s results, as well as its Black Friday and Cyber Monday sales events.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. IAB Tech Labs launches blockchain-analysis pilot program Jul 19, 2018 by Barry Levine The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.

2. 5 steps to mapping your martech stack (and knowing the risks and benefits of your digital ecosystem) Jul 19, 2018 by David Booth Contributor David Booth explains how to get a handle on the myriad tools being used in every corner of your organization.

Online Marketing News From Around The Web:

1. 5 Best Types Of Awareness Stage Content To Explode Lead Generation, Optin Monster

2. Amazon advertising is working directly with brands now, cutting out ad agencies, Digiday

3. British Airways asked customers to post personal information on Twitter to comply with GDPR, The Verge

4. GOOOOOOAL! How Fans Came Together to Celebrate on Facebook, Facebook Newsroom

5. How to Repurpose Your Video Content Across Many Platforms, Social Media Examiner

6. How to Use Instagram for Real Estates to Attract Your DreamLead, Adespresso

7. Marketing Automation Part II: Which Marketing Automation Tools Should I Use?, Business 2 Community

8. Move Mirror: Make your own .GIF, Google

9. New: See when your friends are online to DM, Instagram

10. What’s The Difference Between “The Plurals” & Gen Z?, Mediakix