Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Twitter is changing how conversations happen based on user behavior and conduct May 17, 2018 by Amy Gesenhues The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations.
Facebook updates Ads Reporting & introduces new ‘creative reporting’ metric May 17, 2018 by Amy Gesenhues The creative reporting metric lets advertisers compare which ad creative elements deliver the best results across campaigns.
3 steps to mastering account-based measurement May 17, 2018 by Peter Isaacson All this data we’ve got at our fingertips isn’t useful unless we apply it practically. Contributor Peter Isaacson offers specific steps to help you uncover actionable insights.
Why your media decisions matter for campaign location attribution May 17, 2018 by Gladys Kong Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.
Enable attribution across all channels, platforms and devices May 17, 2018 by Digital Marketing Depot It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt. This white paper from Branch Metrics covers: An overview of web and app attribution as they have developed.
Beating remarketing addiction and testing for incremental value using Google Analytics May 17, 2018 by Andreas Reiffen Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives.
Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch May 17, 2018 by AJ Wilcox How much should you spend testing LinkedIn ads? Does search intent trump social engagement? Ask the SMXpert and contributor AJ Wilcox gives insightful answers to these questions and more.
LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready May 17, 2018 by Amy Gesenhues Sales Navigator’s product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems.
Outbrain adds IAS integration to contextually shield for brand safety May 17, 2018 by Barry Levine The new partnership allows Outbrain to go beyond its previous keyword-only blocking of objectionable pages, with a contextual blocking that recognizes story content.
Dialpad buys TalkIQ and adds AI to UberConference and other services May 17, 2018 by Barry Levine The new features include Smart Notes, which immediately summarize a call and generate a list of action items.
PulsePoint launches Genome to centralize data for healthcare advertising May 17, 2018 by Barry Levine The ad exchange says this is the first of its kind and that it answers “the call for unification of data for marketers.”
Questions remain about GDPR enforcement in the US as the compliance deadline inches closer May 17, 2018 by Robin Kurzer The European law provides for regulatory oversight for its member states, but it’s unclear about who will enforce it outside the EU.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers May 17, 2018 by Barry Levine As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the first home runs.
Navigating brand safety in the world of user-generated content May 17, 2018 by Justin Freid What do you do when your brand’s ad shows up next to questionable content? Contributor Justin Freid suggests a method for making things right.
Online Marketing News From Around The Web:
6 e-commerce checkout pain points that are overlooked, Retail Dive
Can Account-Based Marketing and Content Marketing Get Along?, Content Marketing Institute
Data-Driven Marketing After GDPR, AdExchanger
How to Use In-Store and Out-of-Store Promotions to Grow Your Brand, MarketingProfs
Start making your business more accessible using Primer, Think with Google
Study: In-app ads drive more foot traffic than web ads, Mobile Marketer
The Brand Association Problem: When Consumers Like Your Ad But Forget Who Made It, Contently
Using email to adapt to Facebook’s new algorithm, VerticalResponse
What Do I Spend on MarTech This Year?, CMS Wire
[Report] How European Consumers Interact with Email Marketing, Movable Ink
Commentaires