Marketing Day: Twitter To Test Promoted Moments, EU Court Rules On Safe Harbor & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Facebook Adjusts News Feed To Load Better In The 2G World Oct 6, 2015 by Martin Beck

The social network is now adjusting and prioritizing what people see in the News Feed depending on the speed of their mobile Internet connection.

1. Site-Optimizing Moovweb Launches Suite Of Shopping Cart-Optimization Tools Oct 6, 2015 by Barry Levine

New product offers A/B testing, user flow management, analytics, and best practices.

1. Yahoo Gemini Adds Retargeting For Site Visitors And App Users Oct 6, 2015 by Ginny Marvin

Custom audience targeting is now available for search and native advertising campaigns.

1. New: Facebook Is Rolling Out Verified Badges For Local Business Pages Oct 6, 2015 by Martin Beck

Business Pages with physical addresses can display a verified check mark. Feature is being rolled out today in the US, UK, Canada, Australia and New Zealand, with other markets to follow.

1. Twitter Will Start Testing “Promoted Moments” Soon Oct 6, 2015 by Martin Beck

Company is talking with brand partners about advertising with new curated product and will start testing in “weeks, not months.”

1. 4 Reasons Broadcast Emails May Be Quietly Breaking Your Email Program Oct 6, 2015 by Chad White

Don’t let an over-reliance on broadcast emails drag you down. Columnist Chad White explains why marketers should spend less time sending broadcast emails and more time on optimizing their triggered email efforts.

1. Twitter Moments Brings Featured Stories To The Masses In A Concise, Swipeable Format Oct 6, 2015 by Greg Finn

Moments are a sleek new way of storytelling on Twitter. Instead of hashtags, Moments will allow users to view the top Tweets on the trendiest of topics.

1. Citing NSA Spying, European Court Kills Data Transfer Agreement Between EU & US Oct 6, 2015 by Greg Sterling

The two-year old Snowden-NSA spying revelations have fueled a growing climate of hostility toward Google, Facebook and other US tech companies in Europe. And earlier today, the European Court of Justice (CJEU) cited Snowden to kill a long-established Safe Harbor agreement that allowed the transfer and processing of data between servers in the US and […]

1. Microsoft Announces Surface Book, Surface Pro 4 & New Lumia Phones Oct 6, 2015 by Danny Sullivan

Company also announces new Microsoft Band 2 and development kits for HoloLens to ship early next year.

1. Don’t Let “Mobile First” Steer You “Mobile Wrong” Oct 6, 2015 by Sanjay Dholakia

Don’t make the mistake of focusing on mobile only. Columnist Sanjay Dholakia explains why marketers need to connect with customers across multiple channels.

1. How Intel Optimizes Pinterest For Maximum Engagement Oct 6, 2015 by Benjamin Spiegel

At SMX East, a team from Intel outlined the company’s research on Pinterest and how it affected its strategy. Columnist Benjamin Spiegel discusses what they learned and shares key takeaways for marketers.

1. Apple, Google Lead Interbrand’s Rankings Of Most Valuable Global Brands Oct 6, 2015 by Matt McGee

Tech industry well represented in annual ranking of top brands, holding six of top 10 spots.

1. Act Now: MarTech Europe Is Just Two Weeks Away! Oct 6, 2015 by Marketing Land

“Digital” is fundamentally transforming marketing. Consider: The adaptability of content when A/B testing and personalisation are applied. The increased adjacency of marketing and other departments, such as IT and sales. The scale at which successful Web campaigns can blossom in social media if we’re operationally ready for them. The precision that data affords us in […]

1. Apple Pay Not Yet Paying Dividends To Apple, Says Research Report Oct 6, 2015 by Greg Sterling

A new report from researcher Aite Group is getting a lot of play on the one-year anniversary of the introduction of Apple Pay. The firm says that so far, Apple Pay has been slow to take off and asserted that its use impacts just 1 percent of retail transactions in the US. There are various […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Wanted: Session Ideas For SMX West

2. Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers

3. Google: New Algorithm Changes “Aggressively Targeting Hacked Spam,” May Impact 5% Of Queries

4. Google’s New Assortment Report Shows Retailers Which Products They’re Missing Out On

5. The SEO Maturity Curve: Enterprise Scale & Development

6. The Content Designer: King Of The Conversation

7. Act Now: MarTech Europe Is Just Two Weeks Away!

8. Easier Access To Negatives And Search Terms Now In AdWords

Online Marketing News From Around The Web:

Analytics

1. 3 More Tips for a Stable Google Tag Manager Migration, Luna Metrics

2. Mirror, Mirror On the Wall, Which Vanity Metrics Should I Ignore?, Crazy Egg

3. How To Get Data For A Specific List Of URLs In Google Analytics, Search Engine People

Blogs & Blogging

1. 13 Tools To Take Your Blog Writing From Good To Great, www.jeffbullas.com

Business Issues

1. Apple Acquires Startup Developing Advanced AI for Phones, Bloomberg

2. Facebook Says Planned Software Changes Caused Outages, Wall Street Journal

3. LinkedIn Pays $13 Million Over Pestering Members’ Contacts, Wall Street Journal

4. Yahoo Expands Data Center in Quincy, Washington, Official Yahoo Blog

Content Marketing

1. 5 killer insights from the 25 biggest brand content marketers, blog.newswhip.com

2. A 7-Point Plan for More Shareable Content, Copyblogger

3. The Ultimate Guide to Content Marketing, ignitevisibility.com

Conversion Optimization

1. A/B Testing Plot Twists We Didn’t See Coming, KISS Metrics

2. Landing Page Q&A: Ask Me Anything with Oli Gardner, www.usertesting.com

3. 7 Poisonous Conversion Optimization Myths, ConversionXL

4. A/B Test Mining: 4 Places to Find Meaningful Test Ideas, Crazy Egg

Copywriting, Design & Usability

1. User Testing as a Design Driver : Looksery created a product for users, not designers: Looksery created a product for users, not designers, uxmag.com

2. 15 Proven Techniques For Stunningly Persuasive Writing, menwithpens.ca

3. Mobile Product Page Design: The Inverted Pyramid, Practical E-Commerce

Display & Contextual Advertising

1. Mobile ad blocking & the challenge for publishers: The experts’ view, eConsultancy

Domaining

1. .Com Winners Update: Google Domains is Growing, Domain Name Wire

2. This week: .Film top level domain name launches, Domain Name Wire

3. .XXX, .Porn., .Adult & .Sex Start Selling Premium Domains Through Registrars + 2 Characters, The Domains

4. Famous Four Sells $2.1 Million In Domain Names: 320 Premiums Through Registrar Channel, The Domains

5. Custom email, apps and more for Google Domains, googleandyourbusiness.blogspot.com

E-Commerce

1. Bigcommerce Enterprise Delivers Advanced Shipping Engine and Sophisticated Fraud Protections to Merchants, www.bigcommerce.com

2. Costco closes in on $5 billion in annual web sales, Internet Retailer

3. Most retailers expect strong online holiday sales, Internet Retailer

4. More than half of consumers dissatisfied with mobile retail experiences: Adobe, Mobile Commerce Daily

5. Wal-Mart opens an e-commerce fulfillment center, Internet Retailer

Email Marketing

1. 3 Tips to Perfect Your Email Marketing this Holiday Season, blogs.constantcontact.com

2. The 4 automated emails you should be sending, myemma.com

Internet Marketing Industry

1. Collective and the 4A’s Foundation Launch The Collective Bill Caspare Memorial Fund, Market Wired

2. Yieldbot Expands Marketing Team With Two Senior Executive Appointments, PR Newswire

MarTech

1. How technology helps with relationships on social media, www.razorsocial.com

2. Publishers Worry That Native Ads Are Vulnerable to Ad Blocking, Wall Street Journal

3. Conversant Debuts Personalized Video, Enhanced By Epsilon Data, Ad Exchanger

4. Digital Disruption in Advertising: It’s a Fight Club, Web Analytics World

5. DMA Response to European Court of Justice Safe Harbor Ruling, thedma.org

6. Metamarkets Clients Analyzing 100 Billion Programmatic Events Daily, on Track to Surpass 12 Trillion in Q3, Market Wired

7. PaperG Secures Another $5M from Top U.S. and Asian Investors to Accelerate the $53 Billion Global Programmatic Opportunity, blog.paperg.com

8. PebblePost Wants To Link Online Advertising With Direct Mail, Ad Exchanger

9. Tableau Announces New Integrations With Amazon Web Services to Expand Analytics in the Cloud, www.martechadvisor.com

10. Yahoo Statement on the US-EU Safe Harbor Agreement, Yahoo Policy Blog

Mobile/Local Marketing

1. 4 Ways Marketers Can Benefit From Mobile, AdWeek

2. Mobile Consumers Use Browsers and Apps Equally – But For Different Reasons, Ad Exchanger

3. Why You Need to Invest in Responsive Web Design, Convince and Convert

4. 5 noteworthy trends happening in mobile apps, The Next Web

Social Media

1. 6 Social Media Lessons from the BBC, for Ecommerce, Practical E-Commerce

2. All you can tweet: If Twitter ditches its 140-character limit, it will become Twitter in name only, VentureBeat

3. The Twitter Platform: What Lies Ahead for @Jack?, Forbes

4. Twitter adds giant emoji to Direct Messages, The Next Web

5. YouNow, A “Live” Social Network, Raises $15 Million in Fresh Funding, TechCrunch

6. No Comments Allowed on Reddit’s New News Site ‘Upvoted’, Wired

7. Facebook’s Doodle lets users draw on photos, adding new feature to built-in photo editor, Geekwire

8. Guide To Instagram Ads For Businesses, Koozai

9. How to Run an Instagram Influencer Campaign, Social Media Examiner

10. Twitter’s New “Moments” Feature Could Aid Newsjacking, Web Ink Now

Video

1. SEO: YouTube Doubles Down for Search and Content, Practical E-Commerce

2. Ad Blocking: The Economic Impact on Small Video Publishers, Reel SEO

3. YouTube iOS App Updated With New Design, In-App Editing Tools, Mac Rumors