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Marketing Day: Twitter Tests New Homepage, Bitly’s Deep Links & Pinterest Valued At $11 B

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Mobile App Helps People Place Love Notes On Lacta Chocolate Bar Wrappers A popular chocolate brand associates its candies with love, using content marketing and a unique mobile execution.

  2. Up Close With Twitter’s New Home Page & Topic Area Twitter is experimenting with more welcoming pages for the 500 million logged out users with visit the site every month.

  3. Marketers Can Now Target Facebook’s 92 Million Expats Facebook’s latest ad targeting product homes in on people living away from their native countries.

  4. Why Social Media Advertising Is Set To Explode In The Next 3 Years Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game.

  5. A Meaningful Framework For Content Measurement Content marketing isn’t solely for driving sales. It can recruit employees, provide customer service, facilitate product feedback and more. Columnist Rebecca Lieb tackles how content’s impact on these areas can be quantified.

  6. Report: Mobile Best Practices Can Boost Campaign Performance Up To 160 Percent The Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that argue for larger mobile ad budgets.

  7. The Future Of Search For CPGs Consumer packaged goods (CPG) companies have always been innovators in advertising, but columnist Benjamin Spiegel notes that digital presents new and interesting challenges for CPG brands.

  8. Bitly Gives Brands A Way To Deep Link To Mobile Apps Link shortening company launches Deep Links to help marketers drive engagement on mobile devices.

  9. Virool Launches eIQ, New Tool To Show Video Marketers How Audiences React In Real-Time Ad tool tracks facial expressions and head movements as consumers watch video ads.

  10. With Latest Funding, Pinterest Pins Value At $11 Billion Visual bookmarking network raises $367 million and is now one of the most highly valued venture-backed firms in the world.

  11. Horror Movie “Before I Wake” Uses Twitter’s Promoted Video And Creepy @Replies The film’s promotional campaign creates a creepy mood on Twitter with video and user engagement.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

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Content Marketing

Copywriting, Design & Usability

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E-Commerce

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General Internet Marketing

Internet Marketing Industry

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Social Media

  1. 5 Lessons for Social Media Managers from SXSW, simplymeasured.com

  2. 7 Ways to Attract More Attention on Pinterest, www.socialmediaexaminer.com

  3. 8 Things I Hate About LinkedIn Ads, www.wordstream.com

  4. Because of a Facebook Ad, Three Will Go to Jail in Myanmar, adage.com

  5. Do Likes Lead to Revenue with Facebook Ads?, www.verticalmeasures.com

  6. Do You Have Social Media FOMO or a Social Media Strategy?, www.socialmediaexplorer.com

  7. Engagement Rate Versus Likes – Which Is More Effective?, www.compukol.com

  8. Facebook Pages’ Organic Reach Is Not Quite Dead, www.adweek.com

  9. Facebook SMB Chief: We’re Changing & Small Businesses Need to Change With Us, streetfightmag.com

  10. Facebook’s Milk And Honey Days Are Numbered, adexchanger.com

  11. How Corporations Should Be Using Social Media, www.adweek.com

  12. How Marketing Executives Use Twitter: Top Content Sources, Most Retweeted Handles, www.marketingprofs.com

  13. How to Create Shareworthy Twitter Images and Visuals, blog.bufferapp.com

  14. How to Get Your Boss to Say Yes to Social Analytics, www.socialbakers.com

  15. How Whole Foods Focuses on Customer Needs to Succeed in Social Media, www.convinceandconvert.com

  16. Learn How to Speak Your Customers Language on Social, smallbiztrends.com

  17. Making it easier to report threats to law enforcement, www.Twitter.com

  18. Newest Facebook Messenger Feature: Send Money to Friends, www.adweek.com

  19. Twitter’s latest experiment in music is with Rhapsody, qz.com

  20. What the Future of Social Media Looks Like, www.blogherald.com

  21. Who Are The Most (and Least) Engaged Brands on Twitter?, www.adweek.com

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