Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Keys to Driving Webinar Registration and Attendance Sep 8, 2017 by Digital Marketing Depot Are you getting enough people to register and attend your webinars? Webinars are one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience.
Storytelling for action: Why brands need to tell a complete story Sep 8, 2017 by Peter Minnium Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy.
Twitter brings Teams to its mobile apps for on-the-go account sharing Sep 8, 2017 by Tim Peterson Twitter’s account-sharing feature has only been available through TweetDeck’s desktop site — until now.
Achieve big testing wins by analyzing results by device type Sep 8, 2017 by Abraham Nord Responsive design sites utilize the same HTML for users, regardless of device — but that doesn’t mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost.
Report: Only 1% of exchange location data useful for offline attribution Sep 8, 2017 by Greg Sterling Study also found that average accuracy of exchange-derived locations is “over 4 New York City blocks.”
4 easy ways to take social media marketing to the next level Sep 8, 2017 by Dayle Hall In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social.
Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption Sep 8, 2017 by Tim Peterson To accelerate publishers’ slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth quarter.
Online Marketing News From Around The Web:
Business Issues
Content Marketing
How to Ensure Your Content Gets Views, CopyPressed
The 4 Most Essential Qualities of Great Content Marketers, Search Engine Journal
The Quick and Dirty Guide To Write Hypnotic Headlines, Search Engine People
E-Commerce
Amazon rebrands Shopbop, Retail Dive
Boom or bust? Holiday predictions are a mixed bag, Retail Dive
If You Can’t Beat Them, Join Them: Online Marketplaces, Multichannel Merchant
Email Marketing
A Step By Step Guide To Email Testing, Search Engine People
General Internet Marketing
Ads Are Killing the Web: Are You Part of the Problem?, Content Marketing Institute
GDPR: The Death Knell For Programmatic Advertising?, AdExchanger
Optimizing the Marketing Operations (MO) Function, MarTech Advisor
Internet Marketing Industry
MarTech
Mobile/Local Marketing
How to make every mobile moment a brand-builder, Think with Google
Social Media
How To Sell On Facebook (Why A Deliberate Funnel Is Key), Ignite Visibility
Pew: Two-thirds of Americans get news via social media, Mobile Marketer
The Simple Way To Win New Business Using LinkedIn, Jeff Bullas
Video
Facebook Is Willing to Spend Big in Video Push, Wall Street Journal
Vlogging Tips for Businesses on a Budget, CMS Wire
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