Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Like Moz, Raven Tools refocuses on its first love: search Aug 18, 2016 by Barry Levine The Nashville-based company is releasing a rebuilt standalone version of the most popular tool in its suite, a Site Auditor for search optimization.
Twitter fights abuse by making it easier to hide abuse Aug 18, 2016 by Tamar Weinberg Twitter has updated its interface to reduce notifications and to improve the quality of tweets. Is this a step toward addressing claims that it allows harassers to reign free?
How to solve duplicate content local SEO issues for multi-location businesses Aug 18, 2016 by Joy Hawkins It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that.
4 ways for Twitter to stay relevant Aug 18, 2016 by Brad O’Brien How can Twitter get ahead in the social advertising space? Columnist Brad O’Brien discusses four initiatives that will help the platform thrive and resonate more with marketers.
How to manage ad partners in regulated industries: Education (Part 4 of 5) Aug 18, 2016 by Lori Weiman Columnist Lori Weiman takes a look at several recent lawsuits against educational advertisers and offers tips on how you and your affiliates can operate safely in this highly scrutinized industry.
Parse.ly now provides site and app publishers with full raw data Aug 18, 2016 by Barry Levine Its new Data Pipeline delivers the info behind its existing dashboard and API.
How to find the right analytics for the right marketing job Aug 18, 2016 by Alan K’necht Do you know which kind of analytics to use, and when? Columnist Alan K’necht breaks down the three categories of analytics and explains how using them effectively can make your marketing campaign successful.
What is marketing automation? Aug 17, 2016 by Digital Marketing Depot Marketing automation is the subject of a fair amount of hype and embellishment. It’s a simple idea with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses. The goal is always the same, though.
WordPress releases 4.6, with faster theme & plugin management Aug 17, 2016 by Matt McGee Latest CMS update now available for download or updating via WordPress dashboard.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Paid search management software: Is it right for your business?
Bing Ads adds Enhanced CPC bid strategy to optimize for conversions
Getting to the bottom of Google expanded text ad CTR and CPC
Google extends Drafts and Experiments to Display Network campaigns
Google tests showing an overall Health Score for AdWords accounts
Drive unified digital customer experiences with better technology strategies
Online Marketing News From Around The Web:
Analytics
Buy and Build Your Way to a Modern Business Analytics Platform, www.cmswire.com
Blogs & Blogging
Achieve 1,000% more shares on a blog post, www.razorsocial.com
How to Pitch a Guest Post or Article to Top Media Outlets, blog.crazyegg.com
Business Issues
Cisco cutting 5,500 jobs, 7% of workforce, in shift away from switches and routers, venturebeat.com
John Maeda Leaves VC Firm For Automattic, www.fastcodesign.com
Amazon experiments with tech teams consisting entirely of part-time employees, with full benefits, www.geekwire.com
Content Marketing
Brands Engage in Olympics Marketing to Reach Sports Fans through Spirited Content, www.martechadvisor.com
Content Marketing Strategies: Making the Most of Influencer Marketing, www.thunderactive.com
How to Atomize 1 Killer Piece of Content Into 10, contentmarketinginstitute.com
Influencer Marketing: Your Always-On Content Lab, www.adweek.com
Principles of Content Promotion, www.portent.com
Six Essentials for Good Storytelling – and Great Content Marketing, www.marketingprofs.com
The Best Content Calendar Tools, www.blogherald.com
The Must-Have Social Media Tool Every Content Marketer Needs, www.copyblogger.com
Welcome to The 2016 Content Marketing Summer Games, www.toprankblog.com
What Is Visual Content Marketing, www.searchenginepeople.com
What Startups Can Learn From Larger Companies About Content Strategies, www.marketingprofs.com
What to Do When Your Content Marketing Falls Flat, www.komarketingassociates.com
Conversion Optimization
Driving Conversions Through User Experience, www.convinceandconvert.com
Responsive Design is Killing Two-Thirds of Your Conversions. Here’s How to Fix It., moz.com
Copywriting, Design & Usability
8 tips for designing a chatbot avatar, venturebeat.com
Official Usability, User Experience And User Interface Guidelines From Companies (2016), usabilitygeek.com
Domaining
E-Commerce
Amazon Launches Alexa-Based Connectivity in Hyundai Genesis, adage.com
Do Companies Understand the Customer Journey?, www.emarketer.com
Jet.com’s investment in customer experience pays off, www.usertesting.com
Email Marketing
4 Email Marketing Tips for the Holidays, www.practicalecommerce.com
5 Email Subject Line Mistakes to Avoid + 1 Big Way to Boost Open-Rates, movableink.com
7 Ways Email Can Boost Your Productivity, www.convinceandconvert.com
Email Frequency POV: How Often Should You Email Your Customers?, www.silverpop.com
General Internet Marketing
Advertising Evolves to Recognize People, Not Devices, www.cmswire.com
Full Funnel Means Marketing as a Profit Center, www.martechadvisor.com
Micro Influencers: When Less Is More, www.socialmediaexplorer.com
Internet Marketing Industry
MarTech
3 Ways Technology is Transforming Marketing, blog.marketo.com
Consolidating point solutions with a hub in your marketing stack?, chiefmartec.com
CRM: A Philosophy That Goes Beyond Data, Technology And Channel, adexchanger.com
Five pioneering examples of how brands are using chatbots, www.econsultancy.com
Inside the tech company powering 50 brands’ augmented reality apps, digiday.com
Mobile/Local Marketing
5 Things You Need to Know about Messenger’s New Rules of Engagement, www.conversocial.com
Google has hit 3 billion app installs — and may have caught up with Facebook, venturebeat.com
How flash sales sites are winning retail’s mobile app wars, www.retaildive.com
Leveraging Community to Grow Your Mobile Application, www.tune.com
Messenger, Snapchat Among Most Popular Apps in First Half of 2016, Study Says, smallbiztrends.com
Optimize your content for mobile to #drawthecrowds, adsense.googleblog.com
Using Mobile as a Catalyst to Push Customer Journeys Forward, www.silverpop.com
Social Media
3 improvements inspired by our Pinners, blog.pinterest.com
7 Ways to Increase Social Engagement, www.copypress.com
Facebook Ads 101: What You Need to Know, www.searchenginejournal.com
Facebook is building its own Steam-style desktop gaming platform with Unity, techcrunch.com
Facebook’s Artificial Intelligence Research lab releases open source fastText on GitHub, techcrunch.com
How Much Money Should I Spend on Facebook Ads to Be Successful on My Webinar?, www.amyporterfield.com
How should luxury brands navigate creative shift on social media?, www.mobilecommercedaily.com
How you, too, can start #winning at social media, digiday.com
My Changing View for Facebook Advertising, www.socialmediaexplorer.com
Selling on Facebook: 6 Non-Obvious Ways to Increase Facebook Sales, www.wordstream.com
The Radical Idea: Why investing in the physical world should be part of your social media marketing budget, sherpablog.marketingsherpa.com
Twitter Suspends 235,000 More Accounts Over Extremism, www.nytimes.com
When Automation Goes Wrong: A Better Approach to Social Media, www.ducttapemarketing.com
Why Marketers Should Use Twitter, www.adweek.com
Will Facebook’s artificial image creation solve our stock photo woes?, www.econsultancy.com
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