Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
A successful SEO program starts with the right budget Nov 4, 2016 by Digital Marketing Depot In order to maintain dominance in the search engines, and content marketing in general, businesses must be able to understand the balance of costs, quality and outcomes to rank for valuable keywords.
SEE: How Twitter is stripping ads & engagement options off publisher content Nov 4, 2016 by Danny Sullivan The use of Safari Reader is causing those in a test group to see pages without advertising, email sign-up boxes, social sharing options and in some cases, any content at all.
Facebook will try selling ads on TV screens next week Nov 4, 2016 by Tim Peterson Facebook’s ad network’s expansion to digital TV is a minor test with major implications.
Authentic storytelling: 5 rules for the new frontier of marketing Nov 4, 2016 by Peter Minnium Contributor Peter Minnium explains why brands need to market with authenticity to win consumers’ trust and outlines five steps to help you craft and curate more authentic stories.
Urban Airship now sends its notifications to any device, not just smartphones or tablets Nov 4, 2016 by Barry Levine The updated mobile marketing platform can create and transmit actionable messages to connected TVs or cars, smart appliances, point-of-sale displays, or intelligent agents.
3 techniques to boost holiday CLV with advanced segmentation Nov 4, 2016 by Jordan Elkind The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way.
Online Marketing News From Around The Web:
Analytics
4 ways to boost engagement using cross-platform analytics, venturebeat.com
How to Keep Customer Analytics at the Forefront This Holiday Season, blog.kissmetrics.com
Jim Sterne Discusses The Three Masters of Analytics, www.e-nor.com
The 3 Employee Advocacy Metrics You Need to Measure, www.martechadvisor.com
Blogs & Blogging
What to Look for When Employing a Freelance Writer, www.wpexplorer.com
Content Marketing
Are You Paying Enough Attention to Content Design?, www.convinceandconvert.com
How B2C Content Marketing Is Evolving in North America, www.emarketer.com
Three ways marketers can deal with the abundance of content, econsultancy.com
Conversion Optimization
8 Ways to Harness Holiday Conversions, www.practicalecommerce.com
Conversion Optimization: How to Split Test Your Way to Success, www.socialmediaexaminer.com
Copywriting, Design & Usability
Reduce HTTP Requests in WordPress, yoast.com
The Real Cost of Building a Website with WordPress, www.wpexplorer.com
Domaining
.Blog goes with a traditional landrush, domainnamewire.com
5 Tips to Keep a Domain Name from Lapsing, www.domaininvesting.com
E-Commerce
3 marketing tips to maximize customer value this holiday season, www.internetretailer.com
8 Things You Need to Know About 2016 Holiday Season Shoppers, multichannelmerchant.com
Amazon begins requiring free returns at the cost of some sellers, www.retaildive.com
If Your Ecommerce Business Fails, Consider These 4 Things, www.practicalecommerce.com
Wal-Mart’s e-commerce shift brings executives changes, www.internetretailer.com
Email Marketing
Effective Email List Building Strategy that Makes You a Successful Retailer, www.martechadvisor.com
Four Ways to Take Full Advantage of Email Marketing With Advanced Analytics, www.marketingprofs.com
How much email is TOO much during the holidays?, myemma.com
General Internet Marketing
3 Retail Marketing Ideas to Get Ahead of the Competition, blogs.constantcontact.com
Nuances of influencer marketing: Building successful partnerships in luxury, www.mobilecommercedaily.com
Internet Marketing Industry
Foursquare Adopts Drawbridge Connected Consumer Graph for Cross-Device Identity, www.webwire.com
Microsoft Teams vs Slack Security, www.bitglass.com
MarTech
Ad Tech Vendors Face Dwindling Exit Opportunities, adexchanger.com
The State of Marketing Technology 2017 (hint: best-of-breed is big), chiefmartec.com
Mobile/Local Marketing
4 best practices your mobile messaging campaign needs to follow, venturebeat.com
Google has changed Play Store ads: The implications for app marketers, econsultancy.com
How Mobile is Changing the Home Goods Industry, blog.business.instagram.com
Mobile: Meeting the Rising Bar of Customer Expectations, www.martechadvisor.com
Partnering with global carriers to upgrade SMS, blog.google
Social Media
9 Things to Note Before Launching a Facebook Coupon Offers Campaign, www.adweek.com
Election 2016: Our Social Conversation Analysis, simplymeasured.com
German prosecutors investigate Facebook over hate postings, www.reuters.com
How to Track Offline Events with Facebook Ads, www.jonloomer.com
Is Snapchat Winning the Social Media Arms Race?, www.socialmediaexplorer.com
Snapchat Gears Up to Win App-Install Ads From Facebook, adage.com
Snapchat is raiding top competitors for talent, and charging top dollar for ads, digiday.com
Twitter Marketing Guide by Crazy Egg, blog.crazyegg.com
Video
Facebook Live is becoming a shitstorm of epic proportions, The Next Web
Internet mysteries: Why do the same ads keep showing up when I stream video?, digiday.com
Mobile video next step for programmatic marketing, www.mobilecommercedaily.com
Now it’s Periscope cloning Snapchat with augmented selfie masks, techcrunch.com
Video Killed the Enterprise Productivity Star, www.cmswire.com
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