Marketing Day: Twitter’s Website Cards, Video Ad CTRs & Top YouTube Trailers

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Weather Channel Introduces New App With Real-Time Wild Posting & Crazy Green Screen Stunt

This week The Weather Channel has launched a new, re-designed app. To help build awareness for the launch, The Weather Channel partnered with BBDO New York to create a campaign incorporating less than traditional ways to announce the new app as well as to demonstrate its new design and further reinforce The Weather Channel’s position in […]

1. Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs

Add another ad unit to Twitter’s deck: the Website Card. The new offering, which will be made available to all advertisers on mobile and desktop today, enables marketers to display rich content from a website on Twitter. The idea is similar to Lead Generation Cards rolled out last summer, but these cards are meant to […]

1. Surprise: CTRs For Skippable Video Ads Fare Well Compared To Non-Skippable Ads

The Mobile Marketing Association published its first Mobile Video Benchmark Study this week, aggregating 559 million ad impressions served in March 2013 by a number of different publishers such as BrightRoll, Hulu and Brightcove. The report shows some interesting performance metrics for skippable versus non-skippable video ads, which accounted for 32 percent and 68 percent […]

1. How To Produce More Quality Content, More Quickly — Practical Tips

The practice of “content marketing” as we understand it today is still relatively young, and there are plenty of wrinkles to work out. One of the biggest issues we face is a simple question of production. Fifty-seven percent (57%) of content marketing professionals say they don’t have enough time for content, and 45% struggle with […]

1. The New Shopper Marketing Paradigm: Centering On The Shopper

Shopping has undergone a revolution, and it is still changing. It started with an Internet bookstore and an online swap meet introducing new ways to shop. Fast forward two decades, and online shopping continues to grow. In fact, in its report, “US Online Retail Forecast, 2012 To 2017,” Forrester predicts that e-commerce will reach $371 billion […]

1. “Game Of Thrones” Leads YouTube’s List Of Top Trailers For Q1 2014 With 22 Million Views

HBO’s “Game of Thrones Season Four” promotional video topped the list of YouTube’s most popular film, TV and game trailers for the first quarter of this year. The HBO-produced trailer generated more than 22 million views last quarter, helping the show’s YouTube channel win 820 million subscribers and over 150 million total views. HBO’s VP of […]

1. Adobe Report: Focus On Photos, Video & Posting On Fridays For Better Facebook Results

We’ve already posted on the top headline from this week’s Adobe’s Social Intelligence Report — that Facebook advertising continues to crank along, but the report also details some interesting information about organic marketing on the dominant social network. In the wake of reduced organic reach for Facebook pages, marketers are adjusting their tactics and in […]

1. Pinterest Announces Guided Search, Personalized Discovery Curated By Pinners

Pinterest’s next move is search. CEO Ben Silbermann announced a new product, Guided Search, that he said is a major breakthrough for people exploring their interests online. “One question that we’ve been asking ourselves all year, ‘How can we help you discover things that you care about?’” said Silbermann, at a press event Thursday night […]

1. What Would Happen If Google Really Did Kill Google+?

Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch characterizes it — and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Baidu Beats Expectations, Posts 59 Pct Revenue Growth In Q1 2014

2. Advanced SEO Experiments: Google’s Title Tag Changes

3. Search In Pics: Jamie Foxx At Google, Panda Boarding Train & Yahoo JFK Airport Ads

4. Pinterest Releases Guided Search, A Visual Discovery Tool For Mobile Devices

Online Marketing News From Around The Web:

Analytics

1. 7 steps to getting dashboards right the first time, www.cardinalpath.com

2. Contently Offers New Analytics Tools To Help Content Marketers Go Beyond Pageviews, TechCrunch

Blogs & Blogging

1. Your Community is an Ecosystem, Danny Brown

Business Issues

1. Google+ Is Walking Dead, TechCrunch

2. A Personal Reflection On Google+, TechCrunch

3. Apple, Google Can Pursue Smartphone Patent Cases, Court Says, BusinessWeek

4. Exclusive: Google may offer Wi-Fi for cities with its Google Fiber, Computer World

5. Facebook’s Mobile Ad Network Is Called “Facebook Audience Network” And Here’s How It Works, TechCrunch

6. Foxconn Sells Communications Technology Patents to Google, Wall Street Journal

7. Google Hit With Huge French Tax Bill – WSJ.com, Wall Street Journal

8. Google Is Preparing To Pay A Huge Fine For Tax Noncompliance In France, TechCrunch

9. If Google+ Heads to the Grave, at Least It’ll Have Direction, time.com

10. U.S. appeals court revives Apple patent lawsuit against Google, Reuters

Content Marketing

1. Be the Content, Covario

2. Managing Outsourced Content Development (with songs by U2), www.seerinteractive.com

3. The Greatest Misconception in Content Marketing, moz.com

4. There Is A Right Way To Do Content Marketing, www.socialmediaexplorer.com

5. What Keeps Brilliant Visual Content From Being Shared, Content Marketing Institute

Copywriting, Design & Usability

1. Stop Wasting Users’ Time, Smashing Magazine

Domaining

1. Our Picks of 400+ Domains From The 12K Domain .Club Landrush List, The Domains

2. This week’s Expired Domain Report, Domain Name Wire

3. Verisign reports slowing .Com/.Net registrations in Q1, Domain Name Wire

E-Commerce

1. eBay Rolls Out New Mobile Apps Focused On Discovery And Personalized Experiences, TechCrunch

General Internet Marketing

1. New Domains Are Coming: 2 Steps Marketers Should Take, Silverpop

2. Still Running Marketing Campaigns? Time Is Running Out, Forbes

Internet Marketing Industry

1. China’s Tencent Weibo & Tencent QQ Added to Social Login, janrain.com

2. Statigram is now Iconosquare, blog.iconosquare.com

Mobile/Local Marketing

1. Why Mobile App Install Ads Are Suddenly Such a Huge Deal, Wall Street Journal

Social Media

1. 5 Design Tools to Create Pinnable Images, Tailwind

2. Facebook news feed: The algorithms, A/B tests, and surveying that make the social network so addictive., www.slate.com

3. How To Set and Run a Hashtag-Driven Twitter Chat, Crazy Egg

4. Pinterest Hits 30 Billion Total Pins, Up 50% In 6 Months, TechCrunch

5. Six Newbie Tips for Running a Successful Facebook Timeline Promotion, MarketingProfs

6. Teens drift away from ‘traditional’ social networks, Telegraph

7. Twitter and Yahoo! JAPAN partner to bring small business advertising to Japan, Twitter Blog

8. Twitter Tests ‘Significant Engagement’ Notifications on iOS, The Next Web

9. Two NFL Teams Post Their 2014 Schedules on Snapchat, Ad Age

10. What the recent updates from Google+ mean for your brand, VentureBeat

Video

1. 4 Tips For Creating Videos That Don’t Put Your Audience to Sleep, Contently

2. Google Hangouts May Be Ready To Eat Videoconferencing, ReadWrite