May 13, 20164 min read

Marketing Day: Twitter’s video showcase, Automattic’s .blog domains & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era May 13, 2016 by Barry Levine The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing.
Report: Most iOS app store revenue goes to top 1 percent of publishers May 13, 2016 by Greg Sterling Top 1 percent also capture 70 percent of App Store downloads.
The true value of technical SEOs May 13, 2016 by Patrick Stox While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry’s future.
SEM ad copy tips that you may find scary May 13, 2016 by Brett Middleton Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.
Three ways to deliver future-focused digital advertising May 13, 2016 by Alex LePage Columnist Alex LePage explains how marketers can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a bright future for digital advertising.
Inside Twitter’s video showcase at Tastemade’s Los Angeles studio May 13, 2016 by Tim Peterson Twitter hosted an event at digital video network Tastemade’s Santa Monica, California, studio to spotlight its video products, such as Periscope and Vine.
Which trend-setters will shape back-to-school marketing in 2016? May 13, 2016 by Adam Weiss Believe it or not, it’s not too soon to start planning your back-to-school marketing strategy. Columnist Adam Weiss says now is the time to engage the right influencers to ensure a successful back-to-school shopping season.
Automattic to offer .blog domain names, WordPress not required May 13, 2016 by Matt McGee New top-level domain will open for registrations later this year. Pricing not announced yet.
Mark Zuckerberg responds to Facebook Trending Topics allegations May 13, 2016 by Tamar Weinberg Facebook is a platform to share all voices, and Mark Zuckerberg is determined to keep that up by inviting politicians to become involved in shaping the future of the social network.
Android grows its share vs. iOS, Windows in all major markets [Report] May 12, 2016 by Greg Sterling Many Windows Phone users are making the jump to Android in Europe and elsewhere.
Tune study: Overwhelming number of mobile users won’t pay even $1/year for content May 12, 2016 by Barry Levine Only 4.5 percent of users would account for more than 80 percent of voluntary payments — which would be 9 percent of what mobile web publishers now get from ads.