Oct 27, 20166 min read

Marketing Day: Twitter’s Q3 earnings, YouTube End Screens & Adobe’s holiday predict

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What advertisers should know from Twitter’s Q3 2016 earnings call Oct 27, 2016 by Tim Peterson The good, the bad and the ugh of Twitter’s latest earnings report.
Study: 83 percent use smartphones in stores, Facebook the most widely used app Oct 27, 2016 by Greg Sterling Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital experiences.
Does your marketing suffer from memory loss when customers switch devices? Oct 27, 2016 by Josh Manion The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer.
Pull live inventory data from your product database and place it in your search ad copy Oct 27, 2016 by Jason Puckett Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.
Brand X: Why customer experience is a cloud marketing must-have Oct 27, 2016 by Brent Sleeper Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why.
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO Oct 27, 2016 by Brian Ussery Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.
Twitter will shut down its 6-second video service, Vine Oct 27, 2016 by Tim Peterson Twitter’s 6-second video service will close ‘in the coming months,’ according to a blog post published by Vine.
Getty Images’ PicScout boosts its image recognition and tracking tools Oct 27, 2016 by Barry Levine One new offering helps businesses better employ their images on the Web, and the other tracks images for individuals.
IBM rolls out many new roles for its Watson supercomputing service Oct 27, 2016 by Barry Levine They include solutions for marketing and commerce, an intelligent chatbot builder, integration with iOS apps, and video analysis.
YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop Oct 27, 2016 by Amy Gesenhues With the launch of End Screens, YouTube says creators will no longer need to use Annotations to add clickable links within a video.
How to get budget for your account-based marketing programs Oct 27, 2016 by Peter Isaacson Ready to hop aboard ABM but not sure how to finance it? Columnist Peter Isaacson discusses how to incorporate it into your marketing budget so that it will boost your bottom line.
Q4 must-knows for CMOs: Crucial developments across channels Oct 27, 2016 by Scott Rayden Columnist Scott Rayden takes a look at the trends and releases that have shaped the digital marketing landscape over the past year to help you strategize for this Q4 and beyond.
From the Editor’s Desk: How we work with outside contributors Oct 27, 2016 by Pamela Parker How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains.
Want to speak at MarTech 2017? Here’s how Oct 27, 2016 by Scott Brinker The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco.
Twitter to cut workforce by 350 employees to refocus efforts Oct 27, 2016 by Tamar Weinberg Twitter has cut 9% of its workforce to become a more suitable brand for a likely potential acquisition.
4 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets Oct 27, 2016 by Ginny Marvin Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.
Twitter’s Q3 2016 Earnings Report in 5 Charts Oct 27, 2016 by Tim Peterson Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.
Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase Oct 27, 2016 by Amy Gesenhues According to Adobe’s 2016 Digital Insights Shopping Predictions, this holiday season will see bigger sales, but less growth than in 2015.
Marketing Automation Matrix: A visual buyer’s guide Oct 26, 2016 by Digital Marketing Depot At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape.