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Marketing Day: Twitter’s Promoted Moments, Interview With Xerox CMO & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Twitter’s Promoted Moments Will Get Its First Test Sunday Oct 23, 2015 by Martin Beck New native ad product will launch first with a Moment featuring “Creed,” a reboot of the Rocky movie franchise.

  2. Retailers: How To Engage Mobile Holiday Shoppers This Year Oct 23, 2015 by Allan Haims Many retailers are still not taking advantage of the power of mobile to increase in-store sales; columnist Allan Haims explains why and how they should.

  3. Why The MQL Is A Shackle Oct 23, 2015 by Claudine Bianchi Do you really need to measure marketing qualified leads? Columnist Claudine Bianchi doesn’t think so; she explains why MQLs might be holding you back.

  4. A CMO’s View: Xerox CMO Shares Strategy Behind Re-Branding One Of The World’s Top Brands Oct 23, 2015 by Amy Gesenhues Charged with the launch of Xerox’s “Work Can Work Better” campaign, CMO John Kennedy shares what he’s learned and what he hopes to achieve.

  5. Using Tech To Boost Content Marketing ROI: Dispatch From MarTech Europe Oct 23, 2015 by Ian Cleary At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights’ Dave Chaffey on choosing the right measurements and tools for proving the value of content.

  6. Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level Oct 23, 2015 by Ginny Marvin The data visualization tool shows search data on more than 5,000 products in US cities.

  7. Human Intuition Vs. Marketing Data: Forging A New Alliance Oct 23, 2015 by Joshua Reynolds Human intuition and data don’t need to be at odds with one another. Columnist Joshua Reynolds explains why the most effective marketing analytics solutions make use of both mind and machine.

  8. Amazon Reports Strong Q3 Earnings: AWS Income Closes In On North America Retail Business Oct 22, 2015 by Ginny Marvin The e-commerce giant beat analyst expectations in large part due to its thriving cloud services business.

  9. Microsoft Q1 2016 Earnings Report: Revenue Down 12% YoY At $20.4 Billion Oct 22, 2015 by Amy Gesenhues CEO Satya Nadella remains positive, says customer excitement for new devices is increasing.

  10. Alphabet (Google) Q3 Beats With $18.7 Billion, Mobile Search Revenues “Strong” Oct 22, 2015 by Greg Sterling Google announced revenues $18.7 billion, which represented 13 percent year over year growth vs. $16.5 billion a year ago. Revenues beat financial analyst consensus estimates of $18.54 billion. Google shares jumped in after-hours trading. Total advertising revenues were roughly $16.8 billion.

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