Marketing Day: Twitter’s Periscope, Facebook F8 & YouTube Stats

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. YouTube Shares Performance Stats On Google Preferred’s First Year

Company says, based on positive metrics, it will expand the program to 10 more markets in year two.

1. Live Blog: Facebook Talks “Why Virtual Reality Will Matter” At F8

The second day of F8, Facebook’s annual developers conference, continues with the second keynote of the day. Earlier, we heard some about Facebook’s Oculus VR platform. In this keynote, we’re promised much more about why Facebook thinks virtual reality matters. The talk begins at 10:30am PT, and our live blog coverage is below. You can […]

1. Live Blog: Facebook Talks AI, Oculus VR & World Connectivity At F8

Hello from the second day of F8, Facebook’s annual developers conference. Today’s opening keynote is going to cover Facebook’s work with artificial intelligence, its Oculus virtual reality platform and bringing connectivity to the world through Internet.org. The talk begins at 10am PT, and our live blog coverage is below. You can also watch it live […]

1. The Marketing Tech Conference Expanding to Europe, Announces US 2016 Dates

Marketing Land publisher Third Door Media has announced dates and locations for the next two editions of MarTech: The Marketing Tech Conference series. MarTech will be held next week at the Hilton Union Square in San Francisco. More than 1,000 delegates and 65 exhibiting companies will attend the event. MarTech Europe will take place October […]

1. The Strategic Play: How Marketers Can Combine Elements To Avoid Missed Mobile Opportunities

With myriad ways for brands to get their message out, columnist Soo Jin Oh points out key strategies to help marketers stay ahead of the competition.

1. Amazing Ways Marketers Can Use First-Party Data

Contributor Alistair Dent brings us part two in a multi-part series exploring the data landscape, what it means for marketers, and what you can do yourself.

1. Twitter’s Live-Streaming App ‘Periscope’ Surfaces To Compete With Meerkat

Twitter livestreaming stealth submarine , Periscope, is breaking the surface with best in class functionality.

1. Vodka Brand Creates Mobile App To Program Personalized LED Messages On Bottles

You’ve heard of a message in a bottle, right? Medea Vodka thinks people will be equally intrigued by a message on a bottle.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Report: Mobile Search Queries 29 Percent Of Total But Growth Modest

2. Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany

3. WSJ Report Suggests Intervention In FTC’s Google Investigation By White House

4. 5 PPC Testing Myths & Mistakes: How To Avoid Them!

5. First-Party Data And Search

6. Google News Ranking Won’t Be Impacted By The New Mobile-Friendly Algorithm

7. Google Testing Removing Line Separator Between Search Ads & Organic Search Results

Online Marketing News From Around The Web:

Analytics

1. 15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization, KISS Metrics

2. Google Analytics metrics for dummies (and clever people): Part 2, Branded3

3. Maxifier and Moat Partner on Attention Metrics and Viewability, Market Wired

4. Solutions Guide for Implementing Google Analytics via Google Tag Manager, Google Analytics Blog

Blogs & Blogging

1. The Best WordPress Plugins for SEO, Social And CRO in 2015, The Blog Herald

Business Issues

1. Google Sends Reporter a GIF Instead of a ‘No Comment’, Wired

2. E-Tailer Frank & Oak Invests In Video, Mobile App Install Ads To Reach More Millennial Males, AdExchanger

3. EU: Don’t use Facebook if you want to keep the NSA away from your data, Ars Technica

4. LogMyCalls Acquires Media and Publishing Division of CallSource, LogMyCalls

5. Meerkat Closes Funding Round, AdWeek

6. Meerkat Confirms It Raised A Round Led By Greylock, Josh Elman Joins Meerkat’s Board, TechCrunch

7. Twitter to Surpass Yahoo in U.S. Display Ad Revenue, eMarketer Says, Wall Street Journal

8. Yahoo Transparency Report Update, Yahoo

Content Marketing

1. 14 examples of evergreen content formats that work wonders, Econsultancy

2. 5 Content Marketing Ideas for April 2015, Practical Ecommerce

3. 7 Content Marketing Efforts You Should Stop Doing, Search Engine Journal

4. Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice, contentmarketinginstitute.com

5. Good News: Most Small Businesses Are Bad at Content Marketing, SEMrush Blog

6. How to Use Visual Content to Drive More Traffic, Social Media Examiner

Conversion Optimization

1. ROI from video, mobile & content marketing is hardest to measure: report, Econsultancy

Copywriting, Design & Usability

1. Adding Remote Focus Groups to Your User Research Strategy, UserTesting.com

Display & Contextual Advertising

1. Google AdSense Ads Graying Out Colors By Itself?, Search Engine Roundtable

2. Google Will Not Integrate Its Dart Programming Language Into Chrome, TechCrunch

Domaining

1. HSE.com is Largest Great Domains Sale, DomainInvesting.com

2. NameJet Expired Domain Name Review, Domain Name Wire

E-Commerce

1. E-commerce represents 14% of overall sales for retail chain New York & Co., Internet Retailer

2. E-Commerce Sales Sweep the Globe: Here’s How to Get in the Swing, www.huffingtonpost.com

3. EU Probes E-Commerce in Bid to Wipe Out Competition Barriers, Bloomberg

4. Target drives mobile commerce sales with flashy pictures on Instagram, Mobile Commerce Daily

Email Marketing

1. Are You Making These Email Marketing Mistakes?, 1to1media.com

2. Is Your Email Program Ready for Google’s New Algorithm?, The Return Path Blog

3. Part 1: Back to Basics – 7 Email Marketing Stats You Should Know, business2community.com

4. Use less content in email marketing campaigns for better click-through rates, The Business Journals

General Internet Marketing

1. Wearable Technology Will Change These 4 Areas of Digital Marketing, blogs.imediaconnection.com

Internet Marketing Industry

1. How Google Could Transform the $20 Billion Local Television Market, streetfightmag.com

MarTech

1. Explosive Growth in Marketing Tech: 7 Categories to Implement Now, Marketo Best Practices Blog

Mobile/Local Marketing

1. Virool Adds InLine for Desktop and Mobile; First-to-Market Unit Available on iOS, Market Wired

2. App or Site: Which Mobile Strategy Is Right For You?, UserTesting.com

3. Retailers make little headway meeting shoppers’ mobile in-store expectations: Accenture, Mobile Commerce Daily

Reputation Management

1. Do You Care What People Say About Your Brand on Facebook?, cmswire.com

2. Socialware Announces Social Brand Protection Solution, Socialware.com

Social Media

1. Crafting the Perfect Social Media Headline, marketersbraintrust.com

2. How Entertainment Weekly’s 3-Person Social Media Team Engages Millions of Fans, blog.hootsuite.com

3. How to Calculate Social Media ROI: A Delightfully Short Guide, blog.bufferapp.com

4. Why Vocal Employees Are A Company’s Best PR, Fast Company

Video

1. Kaltura To Help Publish Native Video On Facebook, NetNewsCheck.com

2. Marketers Experiment With Cinemagraph Ads, Wall Street Journal