Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
Survey: 71 Percent Browse Retail Apps Before Buying In-Stores Most retailers missing larger opportunity by thinking too narrowly about apps.
Twitter Launches Full Archive Search API To Give Enterprises Instant Access To Every Tweet Expanding on historical products offered by its Gnip service, Twitter is now offering social management platforms real-time access to full Twitter stream.
American Girl To Crowdsource Film Introducing New Doll What better way to get young girls intrigued than to offer them the opportunity to star in a YouTube video? That’s the idea behind the Mattel brand’s social effort surrounding two of its historical dolls.
Getting A Grip On The Mobile Engagement Gap Columnist Brent Hieggelke delves into data that shows there’s a growing mobile engagement gap between high- and medium-performing apps and explains what you can do to boost your app’s performance.
Facebook Adds High-Performing Ad Units To Audience Network The social network is now offering autoplay video in native app advertising and dynamic product and carousel ads in full-screen interstitials.
Engagement: How To Unlock The Key To Content Performance Success So you’ve developed a content marketing plan, and you’re producing tons of great content — the question is, is anyone reading it? Columnist Jim Yu explains how to increase engagement and improve your brand reputation in the eyes of your customers.
The 5 Levels Of Mobile-Friendly Email Design: Time To Graduate Some brands have mobile-friendly websites but fail to give their email subscribers the same experience. Columnist Chad White explains why it’s time to close that gap and suggests ways to do it.
The Biggest Myth In Online Retail Succeeding at online retail isn’t always about deep discounts — even during the uber-competitive holiday season. Columnist David Rekuc discusses nine other ways you can draw customers in and make it easy for them to say yes.
Twitter Takes On Google’s Alphabet: Today’s Best Tweets So Far From funny to insightful to just plain interesting, the tech industry took to Twitter today to comment on the news that Google is now a part of Alphabet.
Meet Alphabet, The New Conglomerate Absorbing Google That’s Run By Larry Page & Sergey Brin As subsidiary, Google retains divisions of search, ads, Android, YouTube, apps and more. It also gains a new CEO, Sundar Pichai.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Blogs & Blogging
2 Incredibly Innovative Ways to Draft a Spectacular Blog Post, www.problogger.net
The Best Blog Strategies We Found, From a Month Without New Posts, blog.bufferapp.com
Business Issues
Dorsey Twitter Buy Pales in Comparison With His Stock Sales, adage.com
Game Publisher’s Lawsuit Against Oculus Moves Forward, mobile.nytimes.com
StumbleUpon lays off dozens, VentureBeat
Tech Giants to Hollywood: Stop Trying to Resurrect SOPA, www.hollywoodreporter.com
The Top 20 Countries Where Professionals Are Moving For Work Based on LinkedIn Data, blog.linkedin.com
Content Marketing
CMOs Are Unhappy With Their Content. Here Are 3 Things They Can Do About It, contently.com
How To Create a 52-Week Content Calendar in One Hour, pushingsocial.com
How to Deliver Quantifiable Content Marketing Success With a Small Team, contentmarketinginstitute.com
How to Guarantee Your Editorial Calendar Works, www.convinceandconvert.com
Three Innovative Ideas for Using Long-Form Content to Successfully Engage Customers, www.marketingprofs.com
Why is Chevrolets content marketing so compelling?, econsultancy.com
Conversion Optimization
8 Conversion Optimization Tips Using Gestalt Principles, www.searchenginejournal.com
Tell Stories That Convert: How to Add Narrative to Your Site, blog.crazyegg.com
The A/B test checklist, thenextweb.com
We Generated 400+ Leads Through Other People’s Content, unbounce.com
Copywriting, Design & Usability
Making UX Research Usable, usabilitygeek.com
Domaining
DeBlasio.Fail is Launched, www.domaininvesting.com
Google, ABC.xyz, and the growing awareness of new domain names, domainnamewire.com
E-Commerce
B2B and eCommerce Inbound Marketing Compared, www.goinflow.com
E-commerce startup Jet.com to seek $2 billion valuation, fortune.com
IPO filings reveal Neiman Marcus’s omnichannel ambitions and strategy, www.retaildive.com
Why brands should invest in their Amazon product pages, digiday.com
Email Marketing
16 genuinely useful email marketing tools, econsultancy.com
Email Newsletter Design: 7 Mistakes to Watch Out For, blogs.constantcontact.com
Link Your Email Marketing & Website Optimization, blog.marketo.com
General Internet Marketing
4 Digital Marketing Investments All Companies Need to Make, www.toprankblog.com
How to turn your employees into company advocates, econsultancy.com
Why The CMO Controls The Customer Connection In The Digital Era, www.socialbro.com
Why You Should Worry About Ad Blocking in 4 Charts, blog.hubspot.com
Your Marketing Strategy Hinges on Both Brand and Client Research: Here’s the Why & the How, www.marketingprofs.com
Internet Marketing Industry
Bigcommerce Launches Automated Product Ads for Facebook and Twitter, finance.yahoo.com
Epsilon and Lithium + Klout Form Exclusive Partnership, www.lithium.com
Evergage Recommend Adds New Recommendation Capability, www.evergage.com
Former White House Strategist Joe Reinstein Joins Performics Management Team, www.businesswire.com
TubeMogul Q2: Mobile, Display And TV Grab 20% Of Global Spend, adexchanger.com
MarTech
Advertisers Need to Gear Up for Next-Gen Technology (And Its Data), adexchanger.com
Forget open, ad tech’s future is closed, digiday.com
It’s Operating Systems Vs. Messaging Apps In The Battle For Tech’s Next Frontier, techcrunch.com
Making Sense of Your MarTech Stack, www.cmswire.com
What are the top 10 martech companies? It may surprise you, chiefmartec.com
Mobile/Local Marketing
Looming mobile ad-blocking crisis favors native ad growth, www.mobilecommercedaily.com
Top Free Android Apps July (UK, FR, DE), blog.similarweb.com
Social Media
5 Time Saving Pinterest Marketing Tips, blog.tailwindapp.com
6 Ways to Improve Engagement With Social Media Content, www.socialmediaexaminer.com
Are You Targeting the Right Audience on Social Media?, simplymeasured.com
Facebook Ad Targeting Guide, www.contentharmony.com
Facebook mobile notification breaking news app, www.businessinsider.com
How Capital One Used Instagram to Boost Ad Recall by 16 Percent, www.adweek.com
How Groupon Hacked Social Media With the Banana Bunker, blog.kissmetrics.com
How to Grow Your Twitter Following, www.socialmediaexaminer.com
How to Use Social Media to Delight Current Employees, www.convinceandconvert.com
Q2 Marketplace Report: Programmatic gets personal, www.Twitter.com
Snapchat has a new feature to stop you from wasting data, www.theverge.com
Tell Me a Story: Nonprofit Storytelling Tips for Effective Social Conversion, www.searchinfluence.com
Why fashion and beauty brands love Instagram, digiday.com
Video
Facebook Video: Squishy Metrics and Stripping Attribution, www.adweek.com
Periscope complies to 71 percent of copyright takedown requests, digiday.com
UK Consumers Embrace Digital Video Viewing, www.emarketer.com
Understanding How Viewability Relates to Brand Metrics for Video Ads, adwordsagency.blogspot.com
Why Video Advertising is a Must for Your Mobile App or Game, www.adweek.com
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