Jun 19, 20154 min read

Marketing Day: Twitter’s New Product Pages, YouTube Newswire & Facebook Tests News Feed C

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Jump Starts Shopping Experience With Product Pages & Collections Twitter test offers brands and influencers dedicated pages for products and a Pinterest-like way to gather them all in one place.
Why Don’t My Leads Convert? – June 30 Webcast Ideas from Sales and Marketing – Together
Google Could Face Deterrent-Sized Fines In EU Antitrust Case European Union regulator told Google it intends to levy significant fines in case related to Google Shopping.
How To Use Video Content To Generate, Qualify And Score Leads Video might require an investment, says columnist Michael Litt, but it can give you key insights into your audience, which will ultimately lead to more sales.
YouTube Newswire Offers User-Generated Feed Spotlighting Eyewitness News Video Newswire one of three new initiatives geared toward YouTube’s journalism efforts, along with First Draft Coalition and Witness Media Labs.
Rubicon Project Says Mobile Now More Than 20% Of Programmatic Ad Spend Mobile accounted for just 3 percent of ad spend on the platform two years ago.
George Clooney’s Casamigos Tequila Launches #HouseOfFriends Social Media UGC Campaign The campaign for the celebrity-owned tequila brand kicks off with stylish and star-studded social media around the idea of friendship.
Connecting The Dots With Device Targeting Marketers today have more data, gathered across more devices, than ever before. Contributor Roger Juntilla explores scenarios that illustrate how this newly-available data can be used efficiently and effectively.
Marketers Don’t Need To Choose Between Efficiency And Premium Should you give up premium buys for audience buys? Not necessarily, says columnist Lauren Weinberg, who explains why premium should have a role in your marketing mix.
Content Creation Platform Visage Launches Web-Based DIY Tool For Creating Data Graphics In addition to rolling out its new image creator, the company announced $2.5 million in seed funding from Venture51 and K5 Ventures.
France Wants Google To Target French Citizens Worldwide & Censor Their Search Results The French data privacy regulator CNIL wants Google to somehow identify French citizens wherever they are in the world and block them from seeing material removed under the Right To Be Forgotten.
Facebook Test Gives People More Control Over What Appears In News Feed Another small experiment gives people the ability to push posts from certain people and pages to the top of their News Feeds.
Survey: 43% Of U.S. Readers Have Felt Disappointed Or Deceived By Native Ads Mitigating factors: Young people are less likely to feel deceived and a significant majority overall doesn’t dislike publishers and brands who produce sponsored content.