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Marketing Day: Twitter’s New Homepage, Wix.com CMO Interview & EU’s Antitrust Charg

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Twitter Flips Switch On New Homepage For People Who Aren’t Logged In New page replaces a dead-end sign in experience and aims to give users a taste of what Twitter has to offer.

  2. A CMO’s View: How Wix.com’s #ItsThatEasy Super Bowl Campaign Makes Multichannel Marketing Look…Easy CMO Omer Shai shares the vision that drove his brand’s first ever Super Bowl appearance and the multichannel strategy behind it.

  3. Report: Google May Allow First-Party Data Targeting In Search Within The Year The move would let advertisers target customers in search results using email addresses or other CRM data.

  4. EU Files Antitrust “Statement Of Objections” Against Google On Shopping Search, Also Targets Android As expected, the European Commission has filed a “Statement of Objections” against Google. These are formal antitrust charges against the company.

  5. To Speak Millennial, Use Email Surprisingly, Millennials have a preference in how they want to converse with brands, and it’s not through social media. Columnist Steve Dille explains.

  6. Key Traits Employers Look For In Upcoming Marketing Stars Finding the right talent to fill a certain role can be tricky. Columnist Sonny Ganguly explains how to identify candidates who go above and beyond.

  7. Report: Twitter Is Trying To Move Celebs Off Of Meerkat & Onto Periscope A smart strategy may help propel Periscope to win the live-streaming war — cutting off influences from Meerkat and transferring them to Periscope for a trickle-down effect.

  8. Only 14% Of U.S. Teens Say Facebook Is Most Important, But Nearly Half Still Use It Fewer teenagers pick Facebook as the top social network according to Piper Jaffray survey. Even so, 47% still use it.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. Don’t Panic! Avoid The Content Creation Crunch, heidicohen.com

  2. Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy, www.toprankblog.com

  3. How To Create Catchy Headlines, www.koozai.com

  4. How To Find The Best Content Promotion Opportunities, www.searchenginepeople.com

  5. How to Write Content That Engages Mobile Readers, contentmarketinginstitute.com

  6. How We Calculate the ROI of Our Content Marketing, contently.com

  7. ScribbleLive Acquires Appinions to Create Data-Driven Content Marketing Platform, www.scribblelive.com

  8. Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System, www.copyblogger.com

  9. The Difference Between Content Sharing and Content Creation, www.adweek.com

  10. Using Term Frequency Analysis to Measure Your Content Quality, moz.com

  11. You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content, pushingsocial.com

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn, blog.marketo.com

  2. 4 Advanced Tips to Optimizing Your LinkedIn Company Page, www.verticalresponse.com

  3. 4 Brands Using Google+ Effectively, www.adweek.com

  4. 4 Instagram Management Tools to Streamline Your Workflow, www.razorsocial.com

  5. Adapt Or Die: 7 Reasons Why Social Data IS The Future Of Your Business, www.socialbro.com

  6. Facebook Ads Split Testing 101, adespresso.com

  7. Getting Ahead of the Facebook Marketing Curve, authoritylabs.com

  8. Native And Viewability; Facebook’s Demographic Dominance, adexchanger.com

  9. Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015, www.emarketer.com

  10. Starbucks heats up social relationship marketing, www.mobilecommercedaily.com

  11. The emojification of brand advertising, digiday.com

  12. Twitter Set To Strike IBM-Style Analytics Deal With NTT Data, TechCrunch

  13. Who Really Owns Social Selling?, www.convinceandconvert.com

  14. Why I Publish on LinkedIn: The Power of Storytelling, blog.linkedin.com

  15. You’ve Got A Friend In Tweet: How To Empower Your Loyalty Scheme On Twitter, www.socialbro.com

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