Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Twitter Flips Switch On New Homepage For People Who Aren’t Logged In New page replaces a dead-end sign in experience and aims to give users a taste of what Twitter has to offer.
A CMO’s View: How Wix.com’s #ItsThatEasy Super Bowl Campaign Makes Multichannel Marketing Look…Easy CMO Omer Shai shares the vision that drove his brand’s first ever Super Bowl appearance and the multichannel strategy behind it.
Report: Google May Allow First-Party Data Targeting In Search Within The Year The move would let advertisers target customers in search results using email addresses or other CRM data.
EU Files Antitrust “Statement Of Objections” Against Google On Shopping Search, Also Targets Android As expected, the European Commission has filed a “Statement of Objections” against Google. These are formal antitrust charges against the company.
To Speak Millennial, Use Email Surprisingly, Millennials have a preference in how they want to converse with brands, and it’s not through social media. Columnist Steve Dille explains.
Key Traits Employers Look For In Upcoming Marketing Stars Finding the right talent to fill a certain role can be tricky. Columnist Sonny Ganguly explains how to identify candidates who go above and beyond.
Report: Twitter Is Trying To Move Celebs Off Of Meerkat & Onto Periscope A smart strategy may help propel Periscope to win the live-streaming war — cutting off influences from Meerkat and transferring them to Periscope for a trickle-down effect.
Only 14% Of U.S. Teens Say Facebook Is Most Important, But Nearly Half Still Use It Fewer teenagers pick Facebook as the top social network according to Piper Jaffray survey. Even so, 47% still use it.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Case Study: Marks & Spencer – Getting the Most Out of Publishers, blog.affiliatewindow.com
Analytics
How Are Marketers Using Data?, www.emarketer.com
Marketers Need Insights Artists, Not Data Scientists, adexchanger.com
Turn Your Data Into Smart Data, www.cmswire.com
WPP Forms Marketing Analytics Arm to Help Brands Manage Data, www.martechadvisor.com
Blogs & Blogging
Best Tools and Apps for Travel Bloggers, www.blogherald.com
How to Make the Most of a Great Blog Post, www.searchenginejournal.com
How to Write a Blog Post: A Full Breakdown of What We Do, blog.bufferapp.com
Business Issues
RetailNext Bags $125 Million for International Expansion, Acquisitions, Wall Street Journal
Yahoo In Talks To Buy Foursquare, techcrunch.com
Content Marketing
Don’t Panic! Avoid The Content Creation Crunch, heidicohen.com
Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy, www.toprankblog.com
How To Create Catchy Headlines, www.koozai.com
How To Find The Best Content Promotion Opportunities, www.searchenginepeople.com
How to Write Content That Engages Mobile Readers, contentmarketinginstitute.com
How We Calculate the ROI of Our Content Marketing, contently.com
ScribbleLive Acquires Appinions to Create Data-Driven Content Marketing Platform, www.scribblelive.com
Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System, www.copyblogger.com
The Difference Between Content Sharing and Content Creation, www.adweek.com
Using Term Frequency Analysis to Measure Your Content Quality, moz.com
You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content, pushingsocial.com
Conversion Optimization
6 Crazy Landing Page Tactics Worth Risking, blog.crazyegg.com
A Simple Formula for Writing Super Clickable Button Copy, unbounce.com
On-Page Optimization Tips to Complement Your Great Content, www.blogherald.com
Copywriting, Design & Usability
Admiral.com’s excellent customer-focused redesign, econsultancy.com
E-Commerce
2015 Black Friday, Cyber Monday Ecommerce Planning Guide, www.practicalecommerce.com
5 Reasons Retailers Should Implement Dual Mobile Web and App Strategies, streetfightmag.com
A new way for Western brands to sell online to Chinese consumers, www.internetretailer.com
Amazon’s Twitch is gaining ground as an ad platform, digiday.com
E-commerce platform provider Shopify files for an IPO, www.internetretailer.com
How retailers can adopt a mobile-first strategy, www.mobilecommercedaily.com
Midsized e-retailers lead Top 500 growth parade, www.internetretailer.com
Retailers embrace omnichannel selling but profits are elusive, www.mobilecommercedaily.com
The subscription e-commerce opportunity, econsultancy.com
WooCommerce Dominates Global E-Commerce Platforms, Passes 7 Million Downloads, wptavern.com
Email Marketing
12 Examples of Next-Gen Emails from Hotels, Cruises, and Airlines, blog.movableink.com
4 Bad Email Manners to Avoid, www.martechadvisor.com
5 Steps to Grow an Email Audience that Looks Forward to Hearing from You, blogs.constantcontact.com
Email Marketing to Smartphone Users Challenging, Doable, www.practicalecommerce.com
Increase Your Open Rate With The Right Preheader Text, blog.returnpath.com
General Internet Marketing
Internet Marketing Industry
BrightFunnel Unveils Revenue Waterfall™ Analytics, www.brightfunnel.com
Bee7 and Vserv join forces to solve games monetization challenges in India and Southeast Asia, www.realwire.com
MarTech
How Hot Is Video Ad Buying and Marketing Technology?, www.thesempost.com
Marketing Automation Meets Digital Media, adexchanger.com
Small Businesses Want Marketing-Automation Software, adage.com
The Role of Permission Marketing in Marketing Automation, www.martechadvisor.com
Mobile/Local Marketing
What marketers need to know about mobile adoption, digiday.com
7 Mobile Marketing Tips for Small Business, smallbiztrends.com
How Much Longer Until Mobile Native Sees More Action?, www.emarketer.com
Mobile can influence key decisions in path to purchase, www.mobilecommercedaily.com
Mobile First or NEVER, thedma.org
Push Notification Opt-In Rate Drops in 2014, www.adweek.com
Where Are You? The Beacons Know, www.cmswire.com
Social Media
“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn, blog.marketo.com
4 Advanced Tips to Optimizing Your LinkedIn Company Page, www.verticalresponse.com
4 Brands Using Google+ Effectively, www.adweek.com
4 Instagram Management Tools to Streamline Your Workflow, www.razorsocial.com
Adapt Or Die: 7 Reasons Why Social Data IS The Future Of Your Business, www.socialbro.com
Facebook Ads Split Testing 101, adespresso.com
Getting Ahead of the Facebook Marketing Curve, authoritylabs.com
Native And Viewability; Facebook’s Demographic Dominance, adexchanger.com
Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015, www.emarketer.com
Starbucks heats up social relationship marketing, www.mobilecommercedaily.com
The emojification of brand advertising, digiday.com
Twitter Set To Strike IBM-Style Analytics Deal With NTT Data, TechCrunch
Who Really Owns Social Selling?, www.convinceandconvert.com
Why I Publish on LinkedIn: The Power of Storytelling, blog.linkedin.com
You’ve Got A Friend In Tweet: How To Empower Your Loyalty Scheme On Twitter, www.socialbro.com
Video
Did You Know You Can Now Embed Facebook Videos?, smallbiztrends.com
How To Rank Higher Than YouTube, www.zionandzion.com
Is Facebook Winning the Video Marketing War?, www.jeffbullas.com
Meerkat or Periscope? How to Broadcast Video Via Mobile, www.socialmediaexaminer.com
What a YouTube Celeb Pulls In, adage.com
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