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Writer's pictureFahad H

Marketing Day: Twitter’s new anti-abuse tools, YouTube TV subscription service & more


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Twitter extends abuse blocking to main timeline, puts offenders on timeout Mar 1, 2017 by Tim Peterson People can mute tweets containing certain keywords, phrases, hashtags or emojis from appearing in their timeline.

  2. Link free or die Mar 1, 2017 by Julie Joyce Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are.

  3. Sharing is caring: Click share and post-holiday shopping success Mar 1, 2017 by Matt Lawson Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it.

  4. The new customer marketing lifecycle in the Engagement Economy Mar 1, 2017 by Chandar Pattabhiram Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low.

  5. Event-oriented vs. always-on: The campaign tactics that work Mar 1, 2017 by Andrew Waber Whether you’re an e-commerce advertiser focused on specific events or you’re looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI.

  6. Want stronger content? 7 steps to truly understanding your audience Mar 1, 2017 by Ron Varrial When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts.

  7. 4 tips for creating epic nurture campaigns Mar 1, 2017 by Mary Wallace Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign.

  8. Totango rolls out first chatbot for customer success Mar 1, 2017 by Barry Levine The text-based Zoe can pull info on customers or track teamwork in resolving a customer success issue.

  9. How Facebook Messenger bots can now push out native, episodic content Mar 1, 2017 by Tim Peterson Octane AI’s Convos creates standalone messaging threads that can shared as links outside of Facebook Messenger.

  10. Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consumers Mar 1, 2017 by Greg Sterling iPhone users spent average of $40 on paid apps and in-app purchases in 2016.

  11. A better way to build martech software Feb 28, 2017 by Digital Marketing Depot In this e-book, Indusa explores a better way to build martech.

  12. YouTube debuts TV subscription service, at $35 a month for 6 accounts Feb 28, 2017 by Tim Peterson Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Reputation Management

Social Media

Video

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