Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Twitter extends abuse blocking to main timeline, puts offenders on timeout Mar 1, 2017 by Tim Peterson People can mute tweets containing certain keywords, phrases, hashtags or emojis from appearing in their timeline.
Link free or die Mar 1, 2017 by Julie Joyce Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are.
Sharing is caring: Click share and post-holiday shopping success Mar 1, 2017 by Matt Lawson Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it.
The new customer marketing lifecycle in the Engagement Economy Mar 1, 2017 by Chandar Pattabhiram Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low.
Event-oriented vs. always-on: The campaign tactics that work Mar 1, 2017 by Andrew Waber Whether you’re an e-commerce advertiser focused on specific events or you’re looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI.
Want stronger content? 7 steps to truly understanding your audience Mar 1, 2017 by Ron Varrial When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts.
4 tips for creating epic nurture campaigns Mar 1, 2017 by Mary Wallace Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign.
Totango rolls out first chatbot for customer success Mar 1, 2017 by Barry Levine The text-based Zoe can pull info on customers or track teamwork in resolving a customer success issue.
How Facebook Messenger bots can now push out native, episodic content Mar 1, 2017 by Tim Peterson Octane AI’s Convos creates standalone messaging threads that can shared as links outside of Facebook Messenger.
Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consumers Mar 1, 2017 by Greg Sterling iPhone users spent average of $40 on paid apps and in-app purchases in 2016.
A better way to build martech software Feb 28, 2017 by Digital Marketing Depot In this e-book, Indusa explores a better way to build martech.
YouTube debuts TV subscription service, at $35 a month for 6 accounts Feb 28, 2017 by Tim Peterson Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube.
Online Marketing News From Around The Web:
Affiliate Marketing
How to Get Buy-In for Big Affiliate Projects, Conversant Blog
Analytics
Five ways marketers can use analytics to combat ad fraud, Econsultancy
How Brands Can Use Feedback to Measure Customer Experience, Convince and Convert
SMS KPIs: 7 ways to measure and optimize your program, Mobile Commerce Daily
Survey: Improving Data Quality is a Critical Objective of Marketing Data Strategy, KoMarketing
Blogs & Blogging
Content Marketing
3 Unusual Tactics For Making Your Testimonials More Persuasive, Kiss Metrics
5 Simple Ways to Shape Your Content Through Your Culture, Marketo
7 Interactive Content Tools to Delight Your Audience, Top Rank Marketing Blog
How to Craft Timelessly Powerful Stories with Freaks, Cheats, and Familiars, Copyblogger
Copywriting, Design & Usability
Be a Better Writer: 5 Lessons Learned From Yoga Teacher Training, Portent
The hierarchy of user experience components, Econsultancy
Things to Consider Before Crowdsourcing Design, Content Marketing Institute
Domaining
Don’t allow IGO’s to block your rights to defend your domain names, The Domains
How MLB is using its .MLB domain name, Domain Name Wire
E-Commerce
7 eCommerce Legacy Features You Should Retire in 2017, Inflow
Feeding the beast: getting your order to Amazon on time, Internet Retailer
Email Marketing
5 Last-Minute St. Patrick’s Day Email Ideas, Movable Ink Blog
8 Excellent Examples of Building Brand Loyalty Through Personalized Email, Social Media Explorer
Amplify Your Email List with These Best Newsletter Practices, Sleeknote
Email – One of the Digital Revolution’s Accelerators and Here’s Why, The Data & Marketing Association
Using Segmentation to Improve Click Rate and Increase Sales, MailChimp Blog
General Internet Marketing
5 Steps To An Influencer Marketing Strategy, Search Engine People
The Relationship Between Branding and Emotion, Duct Tape Marketing
Your Most Powerful Influencers May Be Right in Front of You, CMS Wire
Internet Marketing Industry
Bluecore Introduces Decisioning Platform for Commerce Marketers, Yahoo Finance
Evergage Closes Out a Strong FY16, Blazing a Trail in Real-Time Personalization, Evergage
Introducing The Vizia 2 Platform, Brandwatch
SendGrid’s 2017 Global Email Benchmark Report Sets Goals for Today’s Email Programs, PR Newswire
MarTech
Mobile/Local Marketing
Other Items
Expanding protection for Chrome users on macOS, Google Online Security Blog
Google quietly launches Meet, an enterprise-friendly version of Hangouts, TechCrunch
Reputation Management
Social Media
Bringing Business Insights and Ads to Stories, Instagram for Business
Building a Safer Community With New Suicide Prevention Tools, Facebook Newsroom
Facebook Reactions Now More Important Than Likes, Search Engine Journal
Facebook releases Facebook Video app on Apple TV, TechCrunch
How These 4 Brands Are Marketing With Snapchat Spectacles, MediaKix
How to Predict Which Stories Will Succeed on Social, NewsWhip
Publishers Need To Manage Their Facebook Addiction, AdExchanger
Return of the Wearables: Snapchat’s Spectacles Reinvent Social Media, Small Biz Trends
Should You Have a Separate Twitter Handle for Customer Care?, Conversocial
Video
Facebook’s Chief European Creative Says Video Is Still Undervalued, Adweek
How to Add Video to Your Social Media Marketing, Social Media Examiner
The Live Blog: February 28, 2017, Facebook Media
Video is Now the Most Desirable Skill in Marketing, Convince and Convert
Comentarios