May 12, 20145 min read

Marketing Day: Twitter’s Mute Feature, Search Vs. Social Traffic & Pinterest Promoted Pin

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Twitter’s New Mute Feature Means Brand Visibility Is No Sure Thing Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new “mute” feature. It lets Twitter users continue to follow other accounts, but without actually seeing any of the other account’s activity. Not that I’d ever be caught dead following the San Francisco 49ers, but if I did follow them […]
Bad Links According To Bing Is When You Know You’ll Be Getting A Link 10 SEO Myths Reviewed by Microsoft’s Duane Forrester on the Bing Search Blog sent ripples through the SEO community when Duane wrote that if you know you are about to get a link, then you are doing something wrong. Duane specifically wrote: You should never know in advance a link is coming, or where it’s […]
Parse.ly: Search Overtakes Social (Again) As Referral Source For Major Publishers It’s kinda like a heavyweight fight, only without the really expensive pay-per-view and the sweaty athletes filling your big screen TV. Search and social media are duking it out for supremacy as the top source of referral traffic to some of the biggest publishers on the web. New data from Parse.ly — a content analytics […]
3 Ways To Scale Your Content Marketing Content Marketing is all the rage, and deservedly so, as it can help you build your reputation and visibility online. For many publishers, though, the benefits do not come quickly enough. They try a few things, don’t see the immediate benefits, and then they stop. The problem is often that they don’t scale their efforts […]
Pinterest’s Promoted Pins Move Into Paid Test Phase Whether Pinterest could make a go of its Promoted Pins, the platform’s first ad product that debuted last fall, seemed to be a question of when not if. When has arrived. Today, Pinterest announced today that, while still in testing phase, brands are now paying for Promoted Pins. The dozen or so brands included in the […]
Mozilla Still On Track To Test Sponsored Content On Firefox’s New Tab Page Over the weekend, confusion broke out about whether Mozilla plans to go through with its decision to test ads on the Firefox new tab page after Firefox VP, Jonathan Nightengale, wrote in a post that Firefox was not going to turn into “a mess of logos sold to the highest bidder; without user control, without […]
Mighty Insight. Inspiring Presentations. Attend Search Engine Land Summit @SMX Advanced You deliver results daily, but keeping up is a challenge. And you know staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Agree? Then Search Engine Land Summit is for you. Invest a day hearing from thought leaders in search and internet marketing addressing […]
Report: 92 Percent Of Pinterest Pins Made By Women Pinterest has a nearly $4 billion valuation. It would be a very likely Yahoo acquisition candidate but for that huge valuation (and its own potential IPO aspirations). In its roughly four years of existence Pinterest has proven itself to be an extremely valuable social network, driving massive social sharing. It also has shown both its […]
Yahoo Adds Mobile-First Image Rich Ads To Native Lineup Yahoo, today, announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The ads feature larger images and are now included in Yahoo Gemini, the ad marketplace for Yahoo’s mobile and native ad formats that the company launched in February. With nearly half of Yahoo’s traffic now coming […]
Get To Know: Dana Todd, CMO For Professional Services Company Aftermath Dana Todd serves as the Chief Marketing Officer for Aftermath, a national biohazard remediation company. Often referred to as a “crime scene cleanup” provider, Aftermath does large-scale dirty work, handling things like industrial accidents, homicides, hoarder cleaning and tear-gas removal. “It’s been quite a departure for me to move away from a long career in […]
5 Myths About Social Media Marketing Marketing twenty years ago was rather rudimentary: design-catchy billboards, mail-out flyers to millions, and of course, television advertising. Consumers have now moved into the digital space, yet they still crave the attention of corporations they admire. Unfortunately, many brands are still getting stuck on social media, failing to effectively utilize this channel. Scott Langdon of HigherVisibility chimed […]
Google Glass’ First Public Retail Effort? A PGA Tournament Sales Booth Attendees at this weekend’s PGA event in Florida, The Players Championship, had an opportunity to buy Google Glass — the first time Google has sold the device in a public, face-to-face setting. Business Insider first reported the news, thanks to a tweet and photo from tournament attendee Richard Ranick that shows what looks like about […]