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Marketing Day: Twitter’s Costolo Stepping Down, Social Media Software Guide & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Twitter CEO Dick Costolo Stepping Down, Jack Dorsey Named Interim CEO Dorsey takes over on July 1. A search for a permanent replacement is underway.

  2. Making The Move From CMO To President: Domino’s Russell Weiner Shares Challenges & Rewards Of New Role The one-time CMO says he now has an even greater appreciation for the effect of marketing initiatives on store operations.

  3. San Diego Zoo Takes Southern Californians On Safari Without Leaving The State The world-renowned zoo promotes itself to folks within driving distance with a stunt and advertising support.

  4. Enterprise Social Media Management Software Marketer’s Guide- Updated for 2015 Does your company need social media management software?

  5. Blockbuster Examples Of How Answering Customers’ Questions Makes Them Way More Willing To Convert If you can successfully answer your customers’ questions, then you will gain a powerful advantage in conversion optimization, says columnist Jeremy Smith.

  6. Scaling Programmatic Advertising With Dynamic Ads Collecting data is easy — finding smart ways to use it to deliver better, more compelling ads to customers is much more difficult. That’s where dynamic ads come in, as columnist Matt Ackley explains.

  7. 7 Things CMOs Should Know About Attribution If your knowledge of marketing attribution is murky, you’re not alone. Columnist Scott Rayden lays out the key points every CMO should understand.

  8. IAB: US Digital Ad Spend Jumps 16% To Top $13.3 Billion In Q1 2015 Another record-breaking quarter for US digital ad spending.

  9. How Social Signals Affect Brand Perception – Takeaways From SMX Advanced 2015 Columnist Mark Traphagen recaps a talk at SMX Advanced by Microsoft’s Lin Huang, who explains how social influencers can provide brand insight.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

  1. 5 Tips for Starting a Content Marketing Program on a Budget, www.adknowledge.com

  2. 5 Ways to Translate Your Content Marketing Goals into KPIs, contentmarketinginstitute.com

  3. Content Marketing Tips: Image Standards For The Top 7 Social Networks, www.jeffbullas.com

  4. Dealing With Redundant, Out-Of-Date and Trivial (ROT) Content, www.smashingmagazine.com

  5. Effectively Telling Your Business Story, www.compukol.com

  6. Here’s Why Nobody Reads Your Content, dejanseo.com.au

  7. How cinemagraphs are helping brands break away from static content, econsultancy.com

  8. How To Improve Your Content Development Process, www.convinceandconvert.com

  9. Storytelling 101 from the founder of the Moth: Be vulnerable, digiday.com

  10. What type of content should a cornerstone article be?, yoast.com

  11. Where Social Media and SEO Fit in Today’s Content Marketing Mix, www.toprankblog.com

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

  1. 3 Big Social Media Trends That Are About to Blow Up, simplymeasured.com

  2. 8 LinkedIn Marketing Tips From the Experts, www.socialmediaexaminer.com

  3. Brands Jump on Twitter to Bring Back 90’s Nostalgia, www.adweek.com

  4. Facebook Fights Startups Over Names, www.wsj.com

  5. Facebook Growing Slow In Europe; Twitter Adds New Targeting Options, adexchanger.com

  6. Facebook is the Biggest Social Channel for U.S. Women During Women’s World Cup, www.adweek.com

  7. Five ways to use social proof online, econsultancy.com

  8. How Shinola, Garrett Popcorn decide which social platforms to be on, digiday.com

  9. New autos research: Real shoppers show real intent in real time, www.Twitter.com

  10. Pinterest: Do We Need Another ‘Buy’ Button?, www.cmswire.com

  11. Presidential Candidate Hillary Clinton Debuts on Instagram With a Joke, www.adweek.com

  12. These 10 Foodies Have Grown the Strongest Engagement on Instagram, www.adweek.com

  13. Three Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns, www.marketingprofs.com

  14. Twitter Plans to Double Singapore Staff, www.wsj.com

  15. The Next Chapter Connecting Social to the Rest of Media, www.unifiedsocial.com

  16. Why LinkedIn is the Best Place to Publish, blog.linkedin.com

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