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Marketing Day: Twitter’s Audience Insights, Top 100 Global Brands & Facebook’s Inst

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Live Blog: Google Chief Business Officer Omid Kordestani At #CodeCon Google’s chief business officer Omid Kordestani is being interviewed today at Re/code Code Conference. You can expect that a wide range of issues related to Google will be raised.

  2. First Look: Twitter Upgrades Analytics With Audience Insights Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing behavior and television viewing preferences.

  3. What Marketing Agencies Can Learn From HubSpot’s Growth Columnist Paul Roetzer shares insights into how HubSpot’s growth demonstrates the importance of technology immersion and integration.

  4. Apple Takes Bite Out Of Google – Ranks No. 1 On BrandZ’s List Of Top 100 Most Valuable Global Brands After falling behind Google last year, Apple has reclaimed the top spot.

  5. Multi-Channel Turns Multi-Generational As consumers of all ages increasingly use multiple platforms, advertisers need to evolve and take an omni approach, says columnist Liane Dietrich.

  6. Facebook Instant Articles: What’s In It For Advertisers? Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers.

  7. SMX East 2015 Registration Is Now Open – Take Advantage Of Super Early Bird Rates Secure your spot today and save with our super early bird pricing, the lowest rates available!

  8. Jumpshot Scores $22 Million Series A Funding Round To Expand Analytics Platform Company says its 107 million user panel is almost twice the size of its nearest competitor.

  9. Snapchat CEO Wants To Make It Easier For “Brands To Be Brands,” May Offer Self-Serve Ads In an interview at the Code Conference, Evan Spiegel says Snapchat has nearly 100 million daily active users.

  10. Facebook Is Testing Reviews From Restaurant Critics In Search & On Pages In an effort to enhance local place results, professional reviews from five pilot partners will appear when people look for restaurants within the social network.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. 17 Content Marketing Tips for Any Size Budget, contentmarketinginstitute.com

  2. 3 Ways to Present Share-Worthy Visual Content, www.searchinfluence.com

  3. 5 Ways Design Thinking Can Help You Create a Killer Content Strategy, contently.com

  4. Content Marketing is Hard – 7 Lessons Learned, www.verticalmeasures.com

  5. Deep Content: A Fresh Take on Content Modeling, www.cmswire.com

  6. How a Stupid Marketing Quiz Can Actually Drive Leads, www.wordstream.com

  7. How Does Your Content Marketing Compare?, www.socialbro.com

  8. If You Want Your Content Marketing to be Great, Ask Influencers to Participate, www.toprankblog.com

  9. It’s Time for Content to be Valued Like Customers and Patents and Inventory, www.webinknow.com

  10. Six Practical Tips for an Integrated Content Strategy, www.marketingprofs.com

  11. The three biggest discussions driving content strategy transformation, econsultancy.com

  12. What is Native Advertising?, smallbiztrends.com

  13. Why Ambitious Content is the Only Content That Matters, contently.com

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

  1. Better Apple Watch apps are coming this year, qz.com

  2. Dwell time on mobile native ads twice as long as on desktop, www.mobilecommercedaily.com

  3. GoEuro Launches U.K. Travel App on iOS, Android, www.adweek.com

  4. Google Play revamps its Android apps’ age ratings, www.bbc.com

  5. Google’s Hiroshi Lockheimer On The Present And Future Of Android And Chrome OS, www.fastcompany.com

  6. Mobile Banners Won’t Move Dollars From Desktop, adexchanger.com

  7. Mobile Isn’t Killing the Desktop Internet, Wall Street Journal

  8. No Cookies, No Problem: 4 Ways To Elevate Your Mobile Strategy, www.adweek.com

  9. Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets, www.adweek.com

  10. The State Of Mobile And The App Economy In 2015, www.forbes.com

  11. Why conventional polling does not work. Hint: mobile, www.mobilecommercedaily.com

Social Media

  1. 5 Killer Instagram Marketing Strategies You Need to Know, www.adweek.com

  2. 5 Ways to Standout on Social Media with a Bootstrap Budget, www.jeffbullas.com

  3. 6 Ways Snapchat Plans to Revolutionize Digital Advertising, contently.com

  4. Brands Can Finally Create Snapchat Discover Messages That Are Made for Sharing, Even Ads, www.adweek.com

  5. Facebook Business Manager -The Ultimate Guide, www.goinflow.com

  6. Facebook Updates Payments via Messenger, Extends It to NYC, www.adweek.com

  7. How Google might fight Web Spam in Social Networks, SEO By The Sea

  8. How Much Do Facebook Fans Still Matter?, www.jonloomer.com

  9. How To Protect Your Brand On Social Media, www.blogherald.com

  10. New WWF Emoji for Twitter Increases Endangered Species Awareness, smallbiztrends.com

  11. Pinterest Marketing Case Study: Pin Scheduling from Tailwind, blog.tailwindapp.com

  12. Robert Scoble’s 22 Tips for Better Facebook Engagement, www.adweek.com

  13. Safeguard Your Company From These Social Media Risks, www.martechadvisor.com

  14. Social Media Marketing Trends Gaining Traction in 2015, www.socialmediaexaminer.com

  15. Social Media Platforms 2015, heidicohen.com

  16. Stalking Your Friends with Facebook Messenger, medium.com

  17. The Safe Method to Hack-Proof Your Social Media Accounts, www.socialmediaexplorer.com

  18. Why You Need to Use Facebook Power Editor for Ads, www.razorsocial.com

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