Dec 9, 20145 min read

Marketing Day: Twitter Rolls Out Mobile App Ad Targeting, Top 10 2014 YouTube Ads & ANA’s

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

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Twitter Enables Ad Targeting Based On Mobile App Actions Twitter today announced that it’s giving mobile app advertisers a way to fine tune their ad targeting, allowing the creation of audience segments based on app actions such as install, purchase or sign-up. The basic idea is to help advertisers focus on reaching people who are most likely to engage and enable the exclusion of […]
#HaveYouCHECT Campaign Urges Parents to Use Smartphone Camera To Detect Childhood Cancer Here’s a twist on mobile marketing: a print ad campaign that can only be fully realized through the use of flash photography.
The Secret Meanings Behind 40 Brand Logos Look again at some of the logos from major brands. They may contain images or references that support the brand’s message or product.
Though Online Retail Traffic Dipped, Conversions Hit A Seasonal High In Cyber Monday Week The intense purchase research activity seen earlier this season is paying off with conversions, as shoppers plunk down the dough for their gift buys.
Top 10 YouTube Ads In 2014: Nike Takes Top Two Spots With 171.7 Million Views Nike won the top two spots on YouTube’s list of most watched ads in 2014, earning a combined 171.7 million views for its “Winner Stays” and “The Last Game” video ads. Both of Nike’s ads, along with Budweiser’s “Puppy Love,” Duracell’s “Trust Your Power,” and Proctor and Gamble’s “Thank You, Mom | Pick Them Back […]
ANA’s Giant Bot Fraud Study: Losses Could Exceed $6 Billion Next Year Nearly a quarter of video ad impressions are triggered by bots and eleven percent of display ad impressions come from bot fraud. On average, 17 percent of programmatic display traffic is fraudulent and 19 percent of retargeted ad traffic is from bot fraud. Publishers looking to boost traffic by sourcing from third-parties saw 52 percent […]
Yahoo Gets Into App Install Ads: Now Offered On Gemini Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo Gemini, the company’s mobile and native ad marketplace available through Yahoo Ad Manager, app marketers can now run app install ads on Yahoo mobile sites, Tumblr and Yahoo apps and on other sites via Yahoo […]
Are App Graphs The Next Big Thing In Search? You’ve heard of social graphs and knowledge graphs, but what about an app graph? Columnist Daniel Cristo explains how this may (soon) be a factor in search.
3 Organizational Commitments Required For Marketing Success The marketing environment is changing rapidly. Columnist Mary Wallace details three practices that can help companies keep ahead of the curve.