Jul 29, 20145 min read

Marketing Day: Twitter Revenue Up, How To Beat Amazon & An Interview With Duane Reade

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Twitter Comes Up Big: Q2 Ad Revenues Up 129 Percent Twitter delivered a very strong quarter. One might even call it a home run. Certainly it surprised analysts and investors who had been more modest in their projections. Its Q2 2014 revenues were $312 million, which was substantially above financial analysts’ consensus estimates. In addition, earnings beat estimates by a penny. Its user numbers also […]
Study: Mobile Makes Up Only 6.51% Of Retargeted News Feed Ads, Yet Drives 8.25% Of Clicks Retargeting powerhouse AdRoll recently crunched data from their advertisers and uncovered some surprising findings on retargeting and Facebook. AdRoll supplies advertisers with options for retargeting across the web and FBX (Facebook Marketing Exchange) on the desktop and WCA (Custom Audiences from your Website) on mobile. The click and response results might not be what you’d […]
Duane Reade’s Prescription For Social Success: 5 Questions With The Brand’s Digital Manager As part of the Walgreen’s family of drug stores, New York’s Duane Reade Pharmacy is a frontrunner when it comes to creating relevant and actionable conversations across social platforms. Last year, the brand surpassed one-million Twitter followers, and has since doubled their following. According to Duane Reade’s Public Relations and Digital Communications Manager Calvin Peters, […]
Yelp’s New Video Feature Lets Users Upload 12-Second Videos Via Their Phone After reports this past May that Yelp would be adding video, the business review site announced yesterday that iPhone users can now upload three- to twelve-second videos of local businesses via their Yelp mobile app. Yelp said it doesn’t want the videos to be considered “video reviews,” but instead offer users the chance to see […]
Holiday Inn Celebrates Extraordinary Journey With #JourneyOn Social Campaign Holiday Inn is out with an inspirational campaign that highlights the incredible achievements of those who have been dealt setbacks in life. One such story introduces us to Scott Rigsby, who lost his lower legs when he was 18. He was told he would never walk again. As part of Holiday Inn’s Journey to Extraordinary, […]
100 Internet Marketing Experts Speaking at SMX in NYC More than 100 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo – SMX East, September 30 – October 2 in New York City. They’ll share what makes them successful, what keeps them up at night, and what you’ll need to know to succeed in the next year. You’ll hear from: […]
Are We Making Money At Digital Marketing – Or Losing It? Digital marketing has long been heralded as the promised land for brands everywhere. In fact, Magna Global recently issued a report indicating that digital media spend is expected to increase by $20 billion to $140 billion, or 27 percent of the global market, this year. This isn’t a surprise, given the expectations of incandescent brand […]
How To Beat Amazon As An Online Retailer It’s been amazing to watch Amazon’s transformation from online bookstore to e-commerce juggernaut. Today, Amazon sells everything under the planet, fulfills e-commerce for thousands of companies, hosts major websites, enables crowdsourcing, and may even offer drone-driven product delivery someday. The company is now worth more than $160 billion – that’s more than Target, Macy’s, Sears, Nordstrom, […]
Winning At #RealTimeMarketing On Twitter The World Cup was a great lesson for social media marketers, with leading brands like Adidas, Snickers and Orbitz brilliantly showcasing Twitter’s real-time marketing capabilities. Whether it’s being present in those significant moments across the globe, or driving engagement for marketing campaigns, Twitter has proven to be an essential way for brands to become a part […]