Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google is set to expand its store visits program to thousands more advertisers Mar 30, 2017 by Ginny Marvin
Improved measurement techniques and machine learning-powered modeling have helped Google track more than 4 billion store visits from ads.
A/B testing solution Google Optimize is out of beta and free for everyone Mar 30, 2017 by Ginny Marvin
The A/B testing platform runs on top of Google Analytics.
Why Google’s SEO advice is NOT (always) in your best interest Mar 30, 2017 by Nate Dame
Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances.
Twitter drops usernames from replies, giving full 140 characters to respond Mar 30, 2017 by Greg Finn
A new change will give you more room to respond and, according to Twitter, make conversations easier to follow.
10 tips to make the most of live video Mar 30, 2017 by Brad O’Brien
As live video continues to take the marketing world by storm, columnist Brad O’Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for.
The art of social media minimalism Mar 30, 2017 by Blaise Lucey
Feeling overwhelmed by all the social media options? Columnist and Bitly senior content strategist Blaise Lucey says it may be time to simplify and cut the clutter.
Absolutdata launches an AI-based decision-making platform Mar 30, 2017 by Barry Levine
Adding AI to its tools for converting trial users and evaluating new product ideas, the company is moving toward decision-making as a service.
Signal expands its identity solution beyond a brand’s own properties Mar 30, 2017 by Barry Levine
Newly launched Customer Identity Solution employs cookies and mobile device IDs matched to known customers to target ads and other marketing elsewhere.
The hype and reality of artificial intelligence [Podcast] Mar 30, 2017 by Matt McGee
In this week’s Marketing Land Live, we chat with Scott Brinker about the current state of artificial intelligence — what’s fact, what’s fiction, and what do marketers need to know?
Report: Best practices for email marketing in e-commerce Mar 29, 2017 by Digital Marketing Depot
When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. After all, if they’re on top, then they must be doing everything right. Right? To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 […]
After ad boycotts, Google promises new reporting & review processes for upset advertisers Mar 29, 2017 by Ginny Marvin
Google’s chief business officer also promises to hire ‘significant numbers of people’ to help handle advertiser objections when ads appear alongside objectionable content.
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing 101: A Forrester Report, blog.cj.com
Blogs & Blogging
Content Marketing
7 Content Marketing Tasks You Must Get Right Before Your Competitors Do, Pushing Social
Choosing an Infographic Style: Data Visualizations, CopyPress
Nuzzel launches a ‘Newswire’ for sponsored content, TechCrunch
Who Should Own Paid Distribution in Content Marketing?, Convince and Convert
Why You Need Content Strategy Before Editorial Planning, Content Marketing Institute
Conversion Optimization
Copywriting, Design & Usability
Filling Up Your Tank, Or How To Justify User Research Sample Size And Data, Smashing Magazine
Display & Contextual Advertising
The Deck ad network is shutting down, TechCrunch
AdSense 101: What you need to know, adsense.googleblog.com
Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results., New York Times
How Data Analytics Can Protect Reputations in the Digital Ad Industry, mediashift.org
E-Commerce
Amazon shutters unprofitable Quidsi, www.retaildive.com
Inside Walmart’s digital strategy, Ragan.com
Why Amazon Acquired Souq.com, www.cmswire.com
Email Marketing
7 Ways You Screw Up Your Email Marketing, Search Engine Journal
General Internet Marketing
Internet Marketing Industry
MarTech
Amazon Surges In The Crowded DSP Space, According To Advertiser Perceptions Survey, Ad Exchanger
Artificial Intelligence: Implications On Marketing, Analytics, And You, Avinash Kaushik
How Machine Learning Might Just Make Marketing More Human, www.cmswire.com
It’s Still Marketing: We Just Added AI, Ad Exchanger
Tidal Labs Scales Influencer Marketing CaaS Platform Achieves Significant Company Growth During 2016, PR Web
Video Creation Platform Shakr Named Facebook Marketing Partner, blog.shakr.com
Mobile/Local Marketing
Social Media
Facebook will launch group chatbots at F8, TechCrunch
Building a brand that readers return to on social media, www.newswhip.com
Facebook tests a second News Feed headed by a rocket ship icon, TechCrunch
How to Respond to Negative Feedback on Twitter, blogs.constantcontact.com
More Ways to Support Causes, newsroom.fb.com
Private Messaging Bound to Eclipse Other Channels, www.conversocial.com
United shows how brands can stand up to social media mobs, eConsultancy
What Is Social Media Marketing?, komarketing.com
Why Social Marketers Need to Understand the Funnel (And How), simplymeasured.com
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