May 27, 20145 min read

Marketing Day: Twitter & Omnicom, Digial Video Ads, Facebook News Feed Changes

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook Will Show Fewer Auto-Posts In Your News Feed Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it will be prioritizing stories that are shared purposefully over those that are auto-posted. That means that users will see fewer notifications that some listened to “Happy” on Spotify, Pinned a guacamole recipe on […]
Online Retailer Enlists ‘Drunk Dog’ To Hack Social Account, Leading To 100K New Buyers Oh how the lemmings do follow. For Chinese luxury online retailer Glamour Sales, Fred&Farid had a little bit of fun with JCPenney-style drunken tweets and a dog. During Chinese New Year, and with the knowledge that most people search for promotional deals on Chinese microblogging site Sine Weibo, the agency posted a series of posts […]
Twitter Signs $230 Million Mobile Advertising Deal With Omnicom Twitter and Omnicom Media Group announced a mobile advertising deal worth $230 million over two years, the Wall Street Journal reported today. The deal is similar to the one Twitter signed in April 2013 with Publicis and worth a reported $200 million, but is focused on the integration with Twitter’s MoPub ad exchange. More details […]
Is AdSense For Mobile Apps Ruining Your Google Display Network Results? Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results. The […]
Digital Video Advertising Becoming Next Frontier For Ad Fraud As marketers increasingly shift brand advertising budgets from television to digital video, online ad fraud perpetrators are shifting their focus from lower CPM static banners to premium digital video ads from leading brands. Programmatic, or automated, ad buying technology used increasingly in media buys for digital video makes bogus ad views harder to track, and […]
Google Readying 3-D Mapping “Tango” Tablets For Developers Google is reportedly getting ready to release 4,000 prototype tablets that would help advance the company’s Project Tango, which is a 3D mapping and modeling effort involving multiple robotics experts from around the world. The story was first published in the Wall Street Journal last week. Google may provide these specialized tablets to developers attending Google I/O […]
Why Your Content-Based SEO Strategy Will Eventually Fail How many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually watch — maybe 10 or 20? Over the past few years, most savvy search engine optimizers (SEOs) have traded in their outdated SEO tactics for a more modern, content-focused strategy. This is great, […]
Why Your Audience Is Your Company’s Most Valuable Asset: Develop It How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn’t own or work for a business that’s targeting them. But be honest with yourself — are they an expense or an asset? Many business owners tend to think of their website and their overall online […]
Twitter Tests A Super Simple Video Sharing Feature For iOS Who said sharing video has to be tricky? A new test spotted by Peter Kafka at re/code found the ability for iOS users to include pre-selected video clips if they were using hashtags around the upcoming movie “A Million Ways To Die In The West.” If a user enters (or begins to enter) the hashtag […]
SMX Advanced In Two Weeks – Search Engine Land Summit, Workshops and Networking Passes Still Available Conference tickets are sold out, but you can still get valuable content, make connections at four networking events, and visit over 40 leading solution providers including Bing, DoubleClick, Google and Yahoo! June 10: Expand Your Horizons or Dive Deep; Choose from 6 Programs Learn new skills and get perspective-changing ideas at any of the six […]
The Agile Marketing Revolution Faster, cheaper, better — this is the mantra of the impossible demand. At least, we’re told it’s impossible to get all three. As marketers, we want to unleash campaigns faster, see better results, and do all of it in a cost-effective way – and we’re always looking for tools and techniques that help us do […]
Facebook Brand Page Redesign Is Being Released More Widely Facebook’s brand page redesign, announced in March and applied to a small number of major brand pages, is moving into wider release. Many page managers are seeing this message when they visit their page: It’s not clear whether the June 6 automatic switchover will happen for all Facebook pages. A Facebook spokesperson declined to address […]