Nov 25, 20145 min read

Marketing Day: Twitter Offers, Conversion Optimization & Native Ad Transparency

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Reynolds Wrap Teams With BatDad For Series Of Vine Videos Consumer packaged goods brand Reynolds has teamed with Vine star BatDad, a dad whose obsession with Batman knows no bounds. BatDad has accumulated more than 2.8 million followers on Vine just by wearing a Batman mask to entertain his children. Working with Havas Worldwide Chicago, BatDad will create six Vine videos throughout the holiday season aimed at […]
Big Phones Gaining Share, Driving Traffic And Larger Conversions Three recent reports show that larger-screen smartphones (so-called “phablets”) are starting to have a significant impact on the market. They’re growing marketshare, internet traffic and driving higher value conversions vs. their smaller-screen smartphone siblings. Phablets are defined as smartphones with screens of between 5 and 7 inches. In the North American market, Chitika reports that […]
Twitter Offers Will Put Digital Coupons Within Tweets Twitter is adding another feature to its fledgling e-commerce stable, today introducing Twitter Offers, which will enable advertisers to offer digital coupons within tweets. Twitter users who see the tweets will be able to claim the offers by linking their credit or debit card accounts to Twitter. The discounts can be redeemed using the synced […]
Everything You Need To Know About The Place Of Pain In Conversion Optimization Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are very few conversion optimizers discussing the place of pain or how to apply it strategically and ethically. I came up with just a couple mentions of it. One article from Search Engine Watch provided […]
Beacon Use In Stores Boosts Engagement, Purchase Intent Two beacon-related surveys show that awareness of beacons and interaction with beacon-triggered content in stores is growing. One survey comes from Swirl, which deploys beacons in retail stores and has a nascent beacon “ad exchange.” The second is from mobile marketing platform Placecast, which included beacons as part of a larger holiday shopping survey. According to the […]
Online Conversions Up 6 Percentage Points From Last Week As Shoppers Jump On Deals Pre-Black Friday Retailers’ early holiday deals seem to be hitting the mark, according to exclusive data on the 2014 Q4 shopping season.
Majority In US Don’t Know What “Privacy Policy” Really Means Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand that having a privacy policy doesn’t mean all user information is kept confidential. These survey findings come from a Pew Research “Web IQ” quiz fielded in September among 1,066 adult internet users. The quiz featured a range of questions on […]
Native Advertising Disclosure & Transparency: Who’s Responsible? We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and unambiguously indicating that yes, this is an ad, paid for by Acme Corporation. Yet, how to provide disclosure remains a murky area — hardly surprising given how quickly an extraordinarily wide variety of […]