Marketing Day: Twitter Objective-Based Ads, Yelp Updates Business Owner App & Email Tips

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Twitter’s Objective-Based Ads Are Now Available To All Advertisers Company officially launches beta program that it says has helped improve efficiency and cut costs for advertisers who pay only for certain types of engagement, like website clicks, conversions, lead generation or video views.

2. The Mobilegeddon That Wasn’t. What Happened? Despite the dramatic warnings, Google’s mobile-friendly update turned out to be a non-event. Columnist Mark Munroe looks at what happened and how it might impact SEO into the future.

3. We Surveyed 1200 People To Learn How To Increase Email Effectiveness Don’t let an email faux pas turn away your customers and colleagues. Columnist Kelsey Libert has tips to improve your digital communication.

4. Yelp Upgraded Business Owner App Brings Mobile-First Account Management Yelp has updated and upgraded its Yelp for Business Owner’s mobile app — for both iOS and Android.

5. Survey Suggests Apple Doesn’t Even Know What Apple Watch Owners Use It For Apple’s Steve Jobs famously didn’t like or use focus groups. But this is a new era at Apple and the Watch is Tim Cook’s baby.

6. 14 Examples Of The New Tweets Showing Up In Google Search The Twitter-Google deal to bring more tweets into Google Search went live today, displaying more tweets in a new and more prominent way on mobile devices.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Maps Lists The White House & Howard University For Racists Terms

2. Google: We Are Trying To Update The Data For Panda & Penguin Faster

3. Google Maps Adds Traffic Alerts, Upgrades Android Wear Experience

4. The Bing Search Experience: A Practice In Italian Renaissance Art & User Perspective

5. Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened

6. Google Webmaster Tools Rebrands To Google Search Console

7. Apple Renews Maps Agreement With TomTom, Will It Buy The Company?

8. Google Shuts Down OrderAhead Local Restaurant Listings Hijackings

Online Marketing News From Around The Web:

Analytics

1. Alibaba Is Pushing to Leverage Its Consumer Data for Brands, adage.com

2. Bonnier Shares Pub-Side Analytics For Private Marketplace Success, adexchanger.com

3. Do Your Chores: Clean Out Your Data, www.cmswire.com

Blogs & Blogging

1. 11 Sure-Fire Ways to Get Millennials Reading Your Blog, www.jeffbullas.com

2. 5 Ways to Help Clients Get Their Guest Blogging Down to a Science, contentmarketinginstitute.com

3. Five Undeniable Reasons Your Nonprofit Needs a Blog, www.marketingprofs.com

4. How the Latest Blogging Platforms Gives More by Going Less, www.blogherald.com

5. How to Ask Someone to Write for Your Blog, www.searchenginepeople.com

Business Issues

1. Amazon CEO Jeff Bezos Names First Woman Executive to Coveted Top Role, recode.net

2. Apple is reportedly bringing its new font San Francisco to iPhones and Macs, qz.com

3. Google Is Close to Unveiling New Web Photo Service, www.bloomberg.com

4. Techmeme adds an author leaderboard, introduces a linking-based metric to rank by “Leadership”, Techmeme

5. What You Don’t Know About Copyright Can Hurt You, www.copyblogger.com

6. Yahoo Issues Statement Regarding IRS Comments, yahoo.tumblr.com

7. Yahoo’s Marissa Mayer takes a swipe at ad tech, digiday.com

Content Marketing

1. Building a Reputation for Great Content, www.searchenginejournal.com

2. How Immersive Marketing Can Help You Tell a Better Story, blog.marketo.com

3. How Marketing Content Wastes Money, www.cmswire.com

4. What can Don Draper teach us about Creating Content, www.cornwallseo.com

Conversion Optimization

1. Click Magnets: 12 Landing Page Elements That Ensure Conversions, blog.crazyegg.com

Copywriting, Design & Usability

1. 6 Signs You Should Invest in UX Research, www.usertesting.com

2. How to Score Big with Your Landing Page Design, www.convinceandconvert.com

Domaining

1. A Debate Over the Domain “.sucks”, blogs.wsj.com

2. Awareness still a challenge for new top level domain names, domainnamewire.com

3. Wildly popular Facebook scam attack hits .ninja, domainincite.com

E-Commerce

1. Another web-only retailer will open physical stores, www.internetretailer.com

2. Hit a Growth Plateau? Use These 9 Ecommerce Strategies, blog.kissmetrics.com

3. How a luxury e-retailer reduces fraud, www.internetretailer.com

4. Mondelez Bets Big on E-Commerce With Shoppable Ads and ‘Buy Now’ Buttons, www.adweek.com

5. Role of Trust in eCommerce and Actionable Tips, vwo.com

Email Marketing

1. 5 Ways to Improve Abandoned Cart Emails, www.practicalecommerce.com

2. How IGT Reduced Email Production Time by 80%, blog.movableink.com

3. Know Your Audience: Subject Lines and Brand Perception, blog.returnpath.com

General Internet Marketing

1. 13 Unexpectedly Great Marketing Tactics, www.searchenginejournal.com

2. How Photo Filters Affect Online Engagement, yahoo.tumblr.com

3. What is behavioural marketing and why do you need it?, econsultancy.com

4. Your Massive Guide to Small Business Marketing on a Budget, smallbiztrends.com

Internet Marketing Industry

1. Collective Takes Programmatic Transparency to Unprecedented Heights With Debut of VISTO, Market Wired

2. Monetate Unveils 2015 Product Roadmap, www.prnewswire.com

3. VideoAmp Hires Jay Prasad as First Chief Business Officer, www.thevideoink.com

MarTech

1. Does Starbucks show that organisations need a Chief Digital Officer?, econsultancy.com

2. SheKnows Hires First CTO As It Builds Out Data-Focused Platform, adexchanger.com

Mobile/Local Marketing

1. 3 ways mobile ad strategies can go native, www.mobilecommercedaily.com

2. ComScore Beefs Up Media Metrix With Mobile Ad Net Rankings, adexchanger.com

3. How to Create Contextual ‘Micro Moments’ with Apple Watch, adage.com

4. Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps, streetfightmag.com

5. Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile, screenwerk.com

Reputation Management

1. How to Outrank Your Bad Reviews, www.ducttapemarketing.com

Social Media

1. 5 Incredibly Effective Facebook Ad Targeting Tips, www.socialmediatoday.com

2. Coca-Cola offers customized congratulatory drink to grads on Snapchat, www.mobilecommercedaily.com

3. Facebook expands free Messenger video calling to almost every country, VentureBeat

4. Getting Started With LinkedIn Advertising, www.koozai.com

5. How Small Businesses Are Using Social Media, www.marketingprofs.com

6. How To Smash Customer Expectations With Twitter, www.socialbro.com

7. How to Use Twitter Direct Messages for Customer Service, www.socialmediaexaminer.com

8. Love-Hate Relationship: 59% of SMBs Still Say No ROI from Their Social Media Efforts, screenwerk.com

9. Now globally available: objective-based campaigns, reports and pricing, Twitter Blog

10. Shopaholics Pin Away Prepurchase, www.emarketer.com

11. Should You Use the LinkedIn Publishing Platform?, www.socialmediatoday.com

12. STUDY: 69% of U.S. Adults Skeptical that Social Network Activities Remain Private, www.adweek.com

13. The Best Fonts & Colors in the Most Shareable Social Media Images, blog.bufferapp.com

14. This Social Network Shouldn’t Be Afraid of their Recent Earnings Report, blog.similarweb.com

Video

1. For Video Ad Viewability, Size Matters, www.emarketer.com

2. Have a Break, Have a YouTube Video with KITKAT, www.reelseo.com

3. How To Boost YouTube Leads And Sales With Creative How-tos, www.webpresence.tv

4. K-Swiss Brings Its Comeback Campaign to Kik With Video Ads, www.adweek.com

5. Mic’s hit video series on Facebook has gotten 33 million views in two months, digiday.com

6. Seven video marketing lessons learnt from #ThisGirlCan, econsultancy.com

7. Spotify Adds Video to Music Service, www.wsj.com