Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
Brands Shifting From YouTube To Native Video On Twitter Sep 14, 2015 by Martin Beck Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video.
Early Report Shows Jet.com Driving Strong Sales Volume, Attracting Repeat Buyers Sep 14, 2015 by Ginny Marvin ChannelAdvisor says the e-commerce start-up is now its number 4 marketplace.
US Court Ruling Doesn’t Mean End To Automatic Takedown Notices Over Copyright Sep 14, 2015 by Danny Sullivan Algorithms cited as “valid and good faith middle ground” for dealing with copyright infringement allegations while also considering fair use.
Global Content Marketing for Enterprise – September 24 Webcast Sep 14, 2015 by Marketing Land Technologies, tactics and tricks for gaining market share with exceptional content.
Mozilla Ready To Promote “Suggested Tiles” In Firefox Sep 14, 2015 by Ginny Marvin The company says the product began running a month ago but isn’t paid at this point.
Planning For Next Summer’s Mobile Conferences: What’s Your Jam? Sep 14, 2015 by Craig Weinberg With a slew of summer conferences to choose from, columnist Craig Weinberg details some hot venues in the mobile space to help marketers plan for 2016.
To Optimize Conversions, Focus On Everything That Happens Before Sep 14, 2015 by Nick Iyengar Looking to turn more website visits into conversions? Columnist Nick Iyengar explains why it’s important to first map out each process a user goes through on your site, and then use analytics to find out if it’s meeting its goals.
Don’t Miss Adobe, Oracle, Marketo & Salesforce On the MarTech Main Stage – Register Now! Sep 14, 2015 by Marketing Land If you’re responsible for creating exceptional customer experiences with marketing technology, MarTech Europe is a must-attend event. MarTech is unique. You’ll be inspired by industry pioneers from leading brands and agencies who are responsible for delivering business results with marketing technologies.
Amazon Puts Out The Fire Phone Sep 13, 2015 by Greg Sterling All companies make mistakes. Yet one of the biggest in the consumer devices arena is Amazon’s much-hyped but spectacularly unsuccessful Fire Phone. It now appears the company is discontinuing it.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
Advanced Analytics Can Drive Your Digital Experience, www.cmswire.com
Is ROI Really What You’re Looking For?, contentmarketinginstitute.com
Blogs & Blogging
5 Overlooked But Super Effective Ways to Boost Sales on Your Blog, www.jeffbullas.com
Free Stuff Won’t Convince Bloggers To Write About Your Startup, techcrunch.com
How She Does it: Blogger Pip Lincolne Talks Finding Time to Write Books, www.problogger.net
How to Add Estimated Reading Time to Your Blog, www.internetmarketingninjas.com
How to Present an Amazing Curated Post, www.compukol.com
Business Issues
Content Marketing
4 Ways Brands Can Use Creativity & Comedy to Create Award-Winning Content Marketing, www.toprankblog.com
5 Tools to Make Visual Content, www.blogherald.com
5 ways to encourage customers to share your brand’s content, myemma.com
Content Marketing Automation with Zapier to Drive Leads and Sales, smallbiztrends.com
Esquire makes old content profitable again, www.adweek.com
How to Create Interactive Content That Engages Your Customers, www.convinceandconvert.com
How to Find the Best Pieces of Content in Your Industry, contentmarketinginstitute.com
Make Your Content Marketing More Newsworthy!, marketingthink.com
Conversion Optimization
One Size Does Not Fit All: Driving Conversions Through Audience Analysis, moz.com
The Most Effective Tactics for Optimizing B2B Landing Pages, www.marketingprofs.com
When to Run Bandit Tests Instead of A/B Tests, conversionxl.com
Copywriting, Design & Usability
20 Chrome Extensions for Web Design, www.practicalecommerce.com
3 Traits Every UX Designer Should Have, www.usertesting.com
Digital Design Gives Control to the Customer, www.cmswire.com
Domaining
Domain Data on the top 1,000 Websites, www.thedomains.com
Here’s How Apple is Using Apple.CO, www.domaininvesting.com
MPDR launches .film domain name to tackle piracy, www.screendaily.com
Protectionism in the transportation business…and domain name business, domainnamewire.com
E-Commerce
4 Tactics B2B Ecommerce Can Borrow from B2C, www.practicalecommerce.com
9 UX Strategies to Prevent Cart Abandonment, www.convinceandconvert.com
Alibaba’s naysayers are forgetting that e-commerce is still growing fast in China, qz.com
Back to School: The ABCs of Ecommerce, www.getelastic.com
E-commerce technology: Lots of growth and consolidation, www.internetretailer.com
New in-store shopping experience: How retailers can drive sales with apps, www.mobilecommercedaily.com
Retailers find a lot to like in online shoppers clicking from social networks, www.internetretailer.com
Email Marketing
11 Hacks For Improving Your Email Click Rates, www.searchenginejournal.com
3 Outbound Email Automation Tactics, blog.kissmetrics.com
5 Email Marketing Myths and the Truth Behind Them, www.martechadvisor.com
Battle of the Inbox: Subject Line Trends That Win Readership, blog.returnpath.com
Deliverability Defined – And Why It Matters, blog.returnpath.com
General Internet Marketing
Revamp Marketing to Boost Your Bottom Line, www.cmswire.com
Why Influencer Marketing Isn’t Just for Big Brands Anymore, www.socialmediatoday.com
MarTech
5 Reasons Why Marketing Technology Can Be Frustrating, www.martechadvisor.com
Four Practical Tips for Resolving the CMO-CIO Disconnect, www.marketingprofs.com
Mobile/Local Marketing
Digitizing stored value: Challenge of going mobile, www.mobilecommercedaily.com
Facebook open-sources React Native for Android to speed up mobile development, venturebeat.com
How Wearable Tech Could Spark A New Privacy Revolution, techcrunch.com
Location profiling is the next frontier in audience insights, digiday.com
Report: Mobile App Installs Increase 346% Year-Over-Year, www.adweek.com
The CMO’s Guide to Messaging Apps, adage.com
Time spent inside mobile apps has exceeded that of time spent watching TV, flurrymobile.tumblr.com
Social Media
Business Mags Should Be Very Afraid of LinkedIn’s New Project, contently.com
Chris Sacca says Dorsey has support of largest Twitter investors, www.businessinsider.com
Facebook Beefs Up Blueprint E-Learning Tool for Marketing, www.adweek.com
Facebook Messenger Users Seeing Surveys Within App, www.adweek.com
Facebook Outlines New Measures to Combat Racist and Xenophobic Content, www.wsj.com
How Much Does Facebook Advertising Cost? A Definitive Guide, www.wordstream.com
How to Improve Your Facebook Ads With Customer Reviews, www.socialmediaexaminer.com
How Your Age Affects What You Share on Social Media, www.adweek.com
Matt Jacobson, Facebook’s Gatekeeper for Hollywood, www.nytimes.com
New York Times, Guardian Sign On to Google, Twitter Plan, recode.net
Rep A Cause With Facebook’s New Temporary Profile Pics, techcrunch.com
Report: Facebook is working on a virtual reality app, digiday.com
The 4 Biggest Pinterest Marketing Mistakes, www.searchenginejournal.com
The Five Step Path to Social Media ROI Enlightenment, www.socialmediaexplorer.com
Twitter Has Itself A Monday, Desktop Version Goes Down For Over A Half-Hour, techcrunch.com
Video
15 Blab Tips for Marketers: Ultimate Guide to Blab.im, www.socialmediaexaminer.com
Attn Video Marketers: Thanksgiving is Bigger on YouTube than Black Friday, www.reelseo.com
Makeup Subscription Delivery Service ipsy Raises $100M, techcrunch.com
New research: five best practices for Promoted Video , www.Twitter.com
The Future of Video is the Stream (But Not Streaming), www.adweek.com
The Tipping Point For TV And Digital Video, adexchanger.com
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