May 7, 20145 min read

Marketing Day: Twitter Multilingual Ad Targeting, Apple No. 2 Online Retailer & $20 Smartphones

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Solve Media Makes Its CAPTCHA Ad Validation More Mobile Friendly With Gestural Technology Solve Media, the company that enables simple, branded CAPTCHAs on digital display and video advertising to engage users and verify that ads are seen by humans rather than bots, has updated the mobile version of its ad validation software. Now, users on smartphones and tablets can choose to double tap or swipe on an ad […]
Google’s Canadian Chief, Chris O’Neill, To Take Over Google Glass Business Operations Google has confirmed that its top person at Google Canada is leaving that role to join Google [X] and work on the Google Glass project. Chris O’Neill, who was named Managing Director at Google Canada in 2010, will take over business operations for Google Glass. O’Neill, a Canada native, will relocate to Google’s Mountain View […]
Twitter Advertisers Can Now Target Promoted Tweets & Accounts In 20 Different Languages Starting today, Twitter advertisers can target promoted tweets and promoted accounts in 20 different languages and access language-specific analytics. Twitter’s language targeting is available globally through the Ads API and can be used in conjunction with targeting options already available on the platform such as geographic, keyword, interest, gender and tailored audiences. As an example, […]
MomentFeed Rolls Facebook Page Ratings And Reviews Into Its Local Voice Dashboard Facebook ratings and reviews for local Pages can be a double-edged sword for major brands. Facebook’s enormous scale means they are likely to get strong engagement from customers visiting brick and mortar locations. But for brands with a large number of branches or franchisees, calling up each of those pages to view and respond isn’t […]
Apple Beats Staples: Ranks No. 2 On Internet Retailer’s List Of E-Commerce Sales Leaders According to a report from the Wall Street Journal yesterday, Apple has edged its way into the No. 2 spot on Internet Retailer’s list of 2013 e-commerce sales leaders, second to Amazon, and now ahead of office supply store Staples. The report claims Apple’s leap into the No. 2 position is a result of Internet […]
Leveraging Wikipedia Data For Deeper Consumer Insights Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google Keyword Planner to understand the quantitative volume of searches (aka the consumer interest) or by looking at Google Trends to understand trending and seasonality. Anyone working in search knows the […]
Chip Vendor Predicts $20 Smartphones This Year A $20 smartphone — really? Yes, according to mobile devices chip vendor ARM. AnandTech reports that at its recent “tech day” event, ARM predicted the appearance of a $20 smartphone later this year. To be clear (and fair) that’s the lowest possible cost for an Android-based smartphone, the rock bottom, according to ARM. More likely, […]
Global Enhancements Land On LinkedIn: Company Pages Can Now Target By Language & Create Personalized Page Feeds Those international companies leveraging LinkedIn can breathe a sigh of relief today. New features from LinkedIn will now make targeting much more intuitive with more firepower. Companies now have the ability to choose the language preference that they’d like to target. This means that a US company with a large Spanish speaking Mexican following can […]
Viewability In Display: Your Path To “VIP” Status Viewability. It almost sounds like a new, trendy term used by models on the catwalk in LA, New York or Paris. After all, it’s important to be seen and remembered whether by the paparazzi or adoring fashionistas. Viewability has much the same impact in the digital advertising world. To be seen and remembered is “mission […]
Report: Facebook’s Premium Video Ads Will Cost $1 Million A Day More details about Facebook’s upcoming “Premium Video Ads” have emerged and if you have to ask how much they’re going to cost … you know the rest. The Wall Street Journal reported that such ads will cost about $1 million a day. We reported last month that Facebook is preparing to launch the new advertising […]
Extreme Reach Buys BrandAds, Online Video Ad Verification & Analytics Start-up Extreme Reach, a platform for distributing video advertising across mobile, web and TV, announced it has acquired video ad analytics solution BrandAds. BrandAds launched last year to provide real-time video advertising analytics and much-needed verification tools to give customers transparency into their video ad buys. “Extreme Reach offers an integrated TV, Digital and Talent Rights […]
Study: Many Brands Prematurely Stop Emailing Subscribers Who Are Still Active According to a new study on email win-back programs conducted by Return Path, many marketers are giving up on their email subscribers too soon. Analyzing 300 million email messages sent by well-known brands to over 100 million consumers, the study found the brands leveraging a win-back campaign, an email program designed to re-engage inactive subscribers, […]