Sep 28, 20165 min read

Marketing Day: Twitter Moments, Oracle’s Marketing Cloud & Periscope VIP

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Content and SEO: Building linkable content Sep 28, 2016 by Andrew Dennis

What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.

How do you deal with local SEO KPIs that don’t pass the smell test? Sep 28, 2016 by Andrew Shotland We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.
Twitter officially opens up Moments to everyone Sep 28, 2016 by Tim Peterson Now any Twitter user can curate their own topic-based feed of tweets.
Oracle updates its Marketing Cloud Sep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps.
Google launches free version of Optimize 360, introduces Session Quality Score metric & more Sep 28, 2016 by Ginny Marvin The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.
Developer marketing and the myth of the Rosetta Stone Sep 28, 2016 by Josh Aberant Contrary to what some say, developers don’t hate marketing — unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them.
How to scale organic local marketing Sep 28, 2016 by Megan Hannay How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink “organic” marketing.
Twitter now lets brands advertise only to potential site visitors likely to become customers Sep 28, 2016 by Tim Peterson Twitter will let advertisers decide whether they want their ads to simply get people to visit their sites or to visit their sites and do something specific.
Active on Periscope? Become a VIP Sep 27, 2016 by Tamar Weinberg Periscope’s VIP program rewards broadcasters with a badge of acknowledgements and perks.
5 marketing predictions for the next 5 years Sep 27, 2016 by Digital Marketing Depot The marketing world continues to evolve rapidly, often without warning. So it’s vital to constantly evaluate the industry and marketplace in order to stay current and competitive when changes happen, or risk being left behind.
Forrester study: How marketing analytics increases business performance Sep 28, 2016 by Digital Marketing Depot

Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26% believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39% more likely to see improvement in their overall marketing performance when […]