Nov 18, 20146 min read

Marketing Day: Twitter Makes Tweets Searchable, Black Friday Social Tips For Retailers & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Report: We Now Spend More Time On Mobile Devices Than TV Users spent more time on mobile devices than watching TV for the first time last quarter. That’s according to new insights from Flurry, the mobile ad network now owned by Yahoo. Time spent on mobile devices the U.S. increased 9.3 percent in the past 9 months from 2 hours and 42 minutes to 2 hours […]
Twitter Finally Makes All Your Tweets Searchable Twitter’s memory is about to get a lot better. The company announced today that it has indexed all public tweets and will be giving users the ability to search through the full body of Twitter’s roughly half trillion posts. Twitter’s search has long been incomplete because the company’s engineers focused on sifting through real-time output. […]
Nokia Back In Mobile Hardware With N1 Android Tablet Oh the irony: Nokia is back as a hardware brand. This is happening because Microsoft has decided to discontinue the Nokia brand name on its Lumia Windows Phones – after paying more than $7 billion for the Nokia hardware division a couple of years ago. Google had courted Nokia and wanted it to become an Android OEM before […]
Call Analytics Platforms- New Market Intelligence Report Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2014.“ Smartphone ubiquity has changed the way consumers communicate with brands. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse, and connect […]
Facebook Groups Now Has Its Own App, But Users Don’t Have To Download It The appification of Facebook continued today with the launch of a separate app for Facebook Groups. The free app is available today worldwide for both Android and iOS, and lets users interact with groups they’re already in, as well as create new groups and get recommendations for groups they might be interested in. Facebook says […]
Chicago’s Spoof-Tastic “Luck Plan” Encourages Millennials To Get Health Coverage This is awesome on so many levels. We all know selecting and using health insurance is a nightmare. Too much paperwork. Perpetually increasing costs. So-called easy sign-up sites that never work. Incomprehensible stipulations. Arcane coverage guidelines. Is it really any wonder why some people just decide to try their luck and go without insurance? Well, […]
Black Friday Retailers Should Get An Early Social Media Jump As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according to a report by Yesmail Interactive. Yesmail reached that conclusion after comparing the engagement of 50 major retailers’ social and email campaigns during the last two holiday shopping seasons. More stores […]
Check Out the All New SMX West Agenda – Register Now & Save $300 Search Marketing Expo – SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. With a primary focus on search marketing, the agenda features 60 sessions, keynotes and clinics to suit your experience and skill level, whether you’re a veteran or just getting started. From SEO to paid […]
How To Predict Marginal Returns In Search Columnist Benjamin Vigneron details sophisticated analyses you can use to optimize your search bidding strategy.
Don’t Ask For Faster Horses: Embrace Revolutionary Change In Digital Marketing Are you capitalizing on new marketing trends, or ignoring them at your peril? Contributor David Rodnitzky offers some tips for keeping up.
The 2015 B2B CMO Challenge: Measuring Content Performance If this is the year of content marketing, then we’re fast approaching the year of content performance. Columnist Jim Yu discusses how CMOs can prepare.
Google Launches Mobile Friendly Labels, Testing Tool & Possible Ranking Boost Google has made a large mobile announcement today, showing new efforts to encourage webmasters to ensure their web sites are mobile-friendly. Google has officially gone live with the mobile friendly label today, they launched a brand-new mobile testing tool and told us they are experimenting with new mobile-friendly ranking factors in their search ranking algorithm. […]
Shopping Traffic Shoots Up 36% While Conversions Climb More Slowly You know what’s happening on your retail site, but what are retailers across the web experiencing this week? The latest data on e-commerce traffic and conversions are in.