Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google announces third-party measurement expansions with MRC, Nielsen, comScore Mar 21, 2018 by Ginny Marvin Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control.
How brands can engage with customers after checkout Mar 21, 2018 by Davor Sutija You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going.
Israeli government threatens Twitter with legal action for not acting on terrorist content Mar 21, 2018 by Greg Sterling The government said Hamas and Hezbollah are using Twitter to ‘incite violence.’
Need a reason to attend MarTech? Here are 8! Mar 21, 2018 by Marketing Land Attending conferences is an incredible way to increase your knowledge, expand your network and find new insights and ideas. MarTech® is no exception. This show is for senior-level executives working at the intersection of marketing, technology and management.
YouTube creators no longer need extra streaming software to film live broadcasts from their desktop Mar 21, 2018 by Amy Gesenhues Available on Chrome now, YouTube says its “Go Live” feature will be rolling out to more browsers soon.
Facebook CEO Mark Zuckerberg expected to address Cambridge Analytica data use within next 24 hours Mar 21, 2018 by Amy Gesenhues The silence from Facebook leadership has been deafening in the days following the company’s suspension of Cambridge Analytica.
What is privacy by design? A deeper dive into this GDPR requirement Mar 21, 2018 by Robin Kurzer Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.
Aprimo adds collaborative idea creation to its suite of marketing planning tools Mar 21, 2018 by Barry Levine The platform now includes collaborative conceptualization, as well as workflow management, budgeting, asset creation and other pre-implemenation tools.
US Senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacle Mar 21, 2018 by Robin Kurzer Senators Cantwell and Young said Facebook CEO Mark Zuckerberg should testify on Capitol Hill about where technology is headed.
Barometric unveils its attribution service for snail mail Mar 21, 2018 by Barry Levine The measurement service matches street addresses to devices and monitors those devices’ online activity after the mailing.
Facebook chief security officer reportedly resigns amid data controversy Mar 21, 2018 by Amy Gesenhues Alex Stamos said to be leaving in August following suspension of Cambridge Analytica and internal disagreements over Russian interference.
AMP: Do or die? Session recap from SMX West Mar 20, 2018 by Christine Churchill Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists, plus one Google engineer, have on using AMP.
Understanding campaign performance: Answers to common conversion tracking questions Mar 20, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar.
Social media in 2018: Time to grow up or get out Mar 20, 2018 by Mark Traphagen Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Salesforce buys MuleSoft and adds an Integration Cloud Mar 21, 2018 by Barry Levine The $6.5 billion acquisition means that the CRM is now firmly in the business of Integration-Platform-as-a-Service.
Why marketers finally stopped talking about ABM (and started practicing it) Mar 21, 2018 by Peter Isaacson Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing.
Online Marketing News From Around The Web:
10 Ways That Artificial Intelligence Helps Merchants, Practical Ecommerce
Pandora to acquire digital audio adtech company AdsWizz for $145 million, VentureBeat
Powerful Social Media Statistics in 2018 (That You Should Care About), Ignite Visibility
Shopify brings Google Pay to its mobile checkout, Mobile Marketer
Top 10 Things to Measure in Google Analytics in 2018, CMS Wire
You’re in Charge: Messenger Group Chats Are Now Better Than Ever, Facebook Newsroom
YouTube Will “Frustrate” Some Users With Ads So They Pay for Music, Bloomberg
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