Oct 22, 20145 min read

Marketing Day: Twitter Launches Digits, Gmail’s New Inbox & 15 Video Ads CMOs Loved

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the Internet age. And Twitter is aiming to ease that pain with a new online sign-in protocol that uses telephone numbers to authenticate identity. The new product, called Digits, was one of the highlights of Twitter’s […]
Google Launches ‘Inbox’, A More Evolved Lifestyle Email Client Today, Google has launched a hybrid new email service called ‘Inbox’ that blends communication along with lifestyle integration. Think of Gmail mixed with Google Now and a dash of Siri. Accordingly, the Google Inbox is designed to focus on what really matters. So with Inbox, Google is bringing far more than just emails into people’s […]
A Non-Developer’s Guide To Fabric, Twitter’s New Platform For Mobile Developers You’ve heard about Twitter Fabric, but what does it matter to the non-developer? Potentially, it means that Twitter might get more integrated into apps and web sites, if developers believe that Fabric can help them. In turn, that means for the marketer, Twitter might grow in importance as an ad and content platform. To explain this […]
Android Closing Gap In Mobile Ad Revenue, Up 3 Percent In Q3 To 41.8 Pct. [Report] Opera Mediaworks released its 2014 State of Mobile Advertising report today. The report encompasses 90 percent of the top Ad Age global advertisers that run mobile campaigns on the platform — reaching over 800 million unique users across 17,500 plus publisher sites and apps. The company saw mobile video ad use ramp aggressively and Android […]
15 Awesome Video Ads Big Brand CMOs Loved Whether it’s the sentimentality of the Folgers Coffee 1986 spot “Peter Comes Home for Christmas,” or the Budweiser ad from 2000 that inspired an entire generation to ask, “Wasssup?” – a well-done ad can crawl into your head space and stay planted for decades. It’s no wonder brands continue to spend millions of dollars every […]
What Apple Pay Means For E-Commerce Marketers Columnist Jordan Elkind explores the ways in which Apple Pay might impact consumers, marketers, and competing technology giants.
Bigger Companies Should Take Note Of These Great Emails From Startups Columnist Andrew King opines on what’s cool in email design, showing examples of innovation from startups.
Apple Maps Connect Enables Business Owners To Maintain Their Local & Indoor Listings Good news for business owners – they can now maintain their local business with Apple Maps. Apple has launched a new feature named Apple Maps Connect at mapsconnect.apple.com. This is a self-service portal to add or edit local business listings within Apple Maps. Business owners or their authorized representatives can login with their Apple accounts, […]
What CMOs Need To Know About Google’s New Structured Snippets Columnist Danny Sullivan explains a recent change in Google’s search engine results pages in terms tailored for busy CMOs making critical decisions.
HootSuite Survey: Businesses Value Social Media But Struggle With Measuring Results The disconnect remains. Most businesses believe social media is a vital tool for success but have trouble proving it. Social media management firm HootSuite is the latest to confirm the struggle to show social ROI, releasing a survey that puts the reality in stark relief: Nearly nine in 10 businesses (88%) believe social media is […]
Facebook Offers Security Tips For Small Business Pages Like any big online network, Facebook is a target for all sorts of hackers, scammers and others of that ilk. But since Facebook business Pages are tied to personal profiles, the damage from a breach can be higher. So it’s a smart idea to take a close look at the infographic posted this week by […]